socialcommercesuccess
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socialcommercesuccess
how ecommerce live and grow inside social media environments
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A deep dive into data to show how travel brands win or lose when using Facebook

A deep dive into data to show how travel brands win or lose when using Facebook | socialcommercesuccess | Scoop.it
With numerous brands actively competing for a consumer's business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that the opportunity is massive.
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Facebook announces new product called Graph Search – implications for travel

Facebook announces new product called Graph Search – implications for travel | socialcommercesuccess | Scoop.it
Facebook co-founder and CEO Mark Zuckerberg ended reams of speculation this week and announced a new product called Graph Search.
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Ventajas comercio electrónico en Facebook | Vuelo Digital | Mercadotecnia Digital, Social Media Marketing, Redes Sociales

Ventajas comercio electrónico en Facebook | Vuelo Digital | Mercadotecnia Digital, Social Media Marketing, Redes Sociales | socialcommercesuccess | Scoop.it
Conoce algunos motivos por los que las compañías deberían de apostar por el f-commerce, comercio electrónico en Facebook.
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Viajes y Turismo El futuro del sector en manos de Internet y las redes sociales - Puro Marketing

Viajes y Turismo El futuro del sector en manos de Internet y las redes sociales - Puro Marketing | socialcommercesuccess | Scoop.it
El avance de las nuevas tecnologías también ha obligado de alguna manera a muchos sectores a “modernizarse” para intentar estar con...
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El Social Commerce, a punto de despegar

La compra en redes sociales será la actividad que más crecerá en el futuro, con un aumento del 16% según el informe enREDados Cómo hacer rentables la redes sociales elaborado por PwC.
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How Tech and Social Media Are Changing Travel [INFOGRAPHIC]

How Tech and Social Media Are Changing Travel [INFOGRAPHIC] | socialcommercesuccess | Scoop.it
Just how much is technology changing the ways we travel? This infographic breaks it down.
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Travel jargon: What hotels say vs. what they mean

Travel jargon: What hotels say vs. what they mean | socialcommercesuccess | Scoop.it
As any advertising guru worth his online college travel marketing diploma will tell you, the secret to attracting travelers to a destination and filling hotel rooms is to embellish the goods without lying.  But don't listen to us.
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Facebook to Brands: “Start Acting Like People” | Argyle Social

Facebook to Brands: “Start Acting Like People” | Argyle Social | socialcommercesuccess | Scoop.it

Market your brand as a person

 

Marketers used to set a default tab, and then plaster a full-page promotion across it. This isn’t social media marketing–this is banner advertising.

 

Marketers used to only interact in public, in ways that encourage virality. Real people also exchange private messages, pure 1:1 communications.

 

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Best Western Takes Booking to Facebook

Best Western Takes Booking to Facebook | socialcommercesuccess | Scoop.it
Best Western introduces Facebook booking, so you can now reserve your hotel without ever leaving Facebook. The company joins other hotel brands who’ve already taken business to the social network.
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Concursos y sorteos en Facebook para tu hotelSweepstakes in Facebook for your hotel

Concursos y sorteos en Facebook para tu hotelSweepstakes in Facebook for your hotel | socialcommercesuccess | Scoop.it
Si hay una forma con garantía a la hora no sólo de incrementar fans, sino de fidelizar  la comunidad de tu hotel en facebook al mismo tiempo, se trata de los concursos y sorteos.
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Avis lanza la aplicación para reservar en Facebook

Avis lanza la aplicación para reservar en Facebook | socialcommercesuccess | Scoop.it
Social booking en España.Avis lanza la aplicación para reservar en Facebook...
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f-commerce statistics roundup: Facebook commerce by the numbers

f-commerce statistics roundup: Facebook commerce by the numbers | socialcommercesuccess | Scoop.it
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Facebook y comercio online: Cómo sacar partido al F-commerce - Puro Marketing

Facebook y comercio online: Cómo sacar partido al F-commerce - Puro Marketing | socialcommercesuccess | Scoop.it
Una de las tendencias en auge es el llamado Facebook commerce (o f-commerce). Se trata de la colocación de aplicaciones que...
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Amway Execs Call Company the ‘Original Social Network’

Amway Execs Call Company the ‘Original Social Network’ | socialcommercesuccess | Scoop.it
Based on comments from two executives, direct selling behemoth Amway thinks of itself as a "social network" that existed long before the advent of the Internet.
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¿Qué supondrían los mensajes pagados en Facebook para las marcas hoteleras?

¿Qué supondrían los mensajes pagados en Facebook para las marcas hoteleras? | socialcommercesuccess | Scoop.it
La plataforma social Facebook está en constante renovación con el paso de los años. Un proyecto que nació en primer momento como un lugar dónde compartir
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Why People Share: It’s the Mesolimbic Dopamine System, Stupid – and it’s worth $0.63

Why People Share: It’s the Mesolimbic Dopamine System, Stupid – and it’s worth $0.63 | socialcommercesuccess | Scoop.it
if you want to shift stock with social media get people to talk about themselves, not your products. Your product should feature, but it’s the support role, not the leading role.
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Top three hotel marketing myths (and the truth behind them) | Tnooz

Top three hotel marketing myths (and the truth behind them) | Tnooz | socialcommercesuccess | Scoop.it
Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack.
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The Social Commerce Value Proposition [Infographic]

The Social Commerce Value Proposition [Infographic] | socialcommercesuccess | Scoop.it
Short post.  Big point. Why have some social media stores of big retail brands failed? Simple.
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[Infographic] The future of loyalty programs will be powered by social media | Leaders in airline & airport customer engagement :: SimpliFlying

[Infographic] The future of loyalty programs will be powered by social media | Leaders in airline & airport customer engagement :: SimpliFlying | socialcommercesuccess | Scoop.it
Did you know that over 80% of members of an airline loyalty program never earn enough miles to redeem a flight?
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Zappos TweetWall

Zappos TweetWall | socialcommercesuccess | Scoop.it

excelente usabilidad del Zappos TweetWall orientado a descubrir productos y comentarios en tiempo real

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3 Things Retailers Can Learn from Mom and Pop Facebook Stores

3 Things Retailers Can Learn from Mom and Pop Facebook Stores | socialcommercesuccess | Scoop.it
Social commerce is thriving. Here are three things smaller sellers can teach large retailers about Facebook commerce.
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Four Critical Success Factors for Social Commerce [infographic]

Four Critical Success Factors for Social Commerce [infographic] | socialcommercesuccess | Scoop.it
Sales via social commerce are expected to reach the $30bn mark within five years says a Booz&Co report.
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Pinterest, una gran oportunidad para el Social CommerceEl Blog de Enrique Burgos

Pinterest, una gran oportunidad para el Social CommerceEl Blog de Enrique Burgos | socialcommercesuccess | Scoop.it
Pinterest se esta convirtiendo en impulsor del social commerce gracias a la influencia que tiene para generar conversion y ventas en sites.
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Speed Summary: The Science of Persuasion

Speed Summary: The Science of Persuasion | socialcommercesuccess | Scoop.it

elementos sociales que generan y refuerzan la intención de compra

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Oscar de la Renta Opens Second F-Commerce Store to Sell Exclusive Bangles [screenshots]

Oscar de la Renta Opens Second F-Commerce Store to Sell Exclusive Bangles [screenshots] | socialcommercesuccess | Scoop.it
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