Art Piece 'Cell' Explores Online Personality (VIDEO) | Socialart |

Using 4 Xbox Kinects, the work tracks viewers as they enter a room, projecting a cloud of descriptive identifiers on a virtual mirror that follows their movements. The descriptors were collected through the data mining of various social networking and online dating websites, projecting identifiers such as 'atheist', 'hipster' and 'meat-eater.' There are also other interests and states like 'ghostbusters', 'tattoo' and 'unnaturally high tolerance for alcohol.' The online tags form data clouds of fabricated personas which adhere to the viewers' movements and grow over time.