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Rescooped by Lenny Altschuler from Transmedia: Storytelling for the Digital Age
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Why Marshall McLuhan Would Dig Transmedia and DIY Distribution

Why Marshall McLuhan Would Dig Transmedia and DIY Distribution | SocialAndTransmedia | Scoop.it

Even though "transmedia" projects are immersed in technologies (film, video, television, online video, games, live events, mobile media, telephone calls… you name it), its leading practitioners (and theoreticians) often insist that "it's all about story."


Via The Digital Rocking Chair
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Rescooped by Lenny Altschuler from Tracking Transmedia
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Future of TV - Annenberg Innovation Lab Summit: Is This the End of Television As We Know It? [video]

Future of TV - Annenberg Innovation Lab Summit: Is This the End of Television As We Know It? [video] | SocialAndTransmedia | Scoop.it

'The Future of Television- Annenberg Innovation Lab Summit from Annenberg Innovation Lab onVimeo.

 

This video captures a really extraordinary and timely conversation that was recently hosted by the Annenberg Innovation Lab as part of its 2013 research summit. The panel was called “Transmedia and the Future of Television,” but it was really much more focused on exploring the future of television...

 

What follows are some of the key indicators that the nature of television is undergoing some radical shifts as we write (some of them are discussed here, some did not get talked about because of time limits, and some have occurred since the conference, but they all represent good background for watching this session).

 

YouTube announces that 100 media companies and celebrities have signed up to launch their own channels for content distribution and the company has solicited a broader and more diverse group of people to curate their own playlists, directing attention on content whichWired describes as having a “cable feel” but being “way more niche than cable ever could.”

Surpassing the speed and scope of the earlier Susan Boyle phenomenon, Kony 2012,  a 30 minute documentary about child soldiers in Africa, reaches more than 77 million views in under four days through grassroots circulation, drawing more eyeballs that week than the highest rated television series on American television and the top grossing Hollywood box office hit that week, combined. Its success has since been followed by the global circulation ofPsy’s “Gangem Style,” which has helped to introduce KPop content into the U.S. Market....'


Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, May 30, 2013 1:59 AM

Key insight from HJ in the comment thread: 


'The challenge is to shift from thinking of television as a delivery technology or a specific set of industrial structures (both of which have been in transition from the start as any good media historian would tell us) and towards television as a set of genres or programming strategy.'