Life in a Social World
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Life in a Social World
What, When, Why, Who, Where. In a Social world.
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NYT: Social Media Strategy Crucial

NYT: Social Media Strategy Crucial | Life in a Social World | Scoop.it
If there is one lesson transit officials have learned from Hurricane Sandy, it is that in the Internet era, keeping riders up to date is just as important as tracks and rolling stock.
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The Importance of Social Media Post Google Panda / Penguin Updates | SOM

The Importance of Social Media Post Google Panda / Penguin Updates | SOM | Life in a Social World | Scoop.it
Lately the big bad "Skynet" known as Google has released updates of its Farmer or Panda Algorithm as well as the newly inserted Penguin update.
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Analisi della Condivisione Sociale delle Notizie Online in Italia

Verificato il grande interesse, sia da parte dei professionals del settore che delle imprese coinvolte, che si è generato in seguito alla pubblicazione dei dati relativi alle connessioni ed alle condivisioni delle fonti d’informazione principali nel nostro paese, [...] Human Highway ha realizzato delle nuove elaborazioni sul tema.
 

I dati si basano sull’incrocio tra i dati Audiweb e quelli di UAC Meter, strumento di misurazione della social popularity delle notizie messo a punto dal precitato istituto di ricerca. 
[...]


“Non coglieremo mai le nuove opportunità se le raccontiamo con la nostalgia per come andavano le cose prima, se continuiamo a descrivere le spinte della cultura digitale in termini generazionali, o se continuiamo ad assolverci dalla responsabilità di usare queste possibilità per creare un mondo in cui la qualità delle connessioni è la norma e non l’eccezione”.

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The 6 Pillars of Social Commerce: Understanding the psychology of engagement - Brian Solis

The 6 Pillars of Social Commerce: Understanding the psychology of engagement - Brian Solis | Life in a Social World | Scoop.it
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and  the content we create, consume and curate, we individually invest in the commerce of information and the relationships that naturally unfold. It is in how these relationships take shape that is both in and out of your control. This is why, in the age of social networking, relevant engagement counts for everything.
One of the greatest myths in new media is that social networks facilitate conversations about you that would not otherwise take place if your organization weren’t present. As such, some business leaders believe that creating a presence in social networks eventually erodes the control of the brand, risking the governance they’ve theoretically held onto so triumphantly over the years. So, if that logic holds, by not engaging in social networks or by sharing only one dimension of your business online, you can control what people think and say. Well, this always seems to come as a surprise to those who think otherwise, but the truth is that new media did not “invent” conversations, experiences, or opinions. It seems imprudent and perhaps commonsensical to say, but, the truth is actually the contrary to popular belief.
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GDS design principles

GDS design principles | Life in a Social World | Scoop.it
Government Digital Service
Design Principles
Listed below are our design principles and examples of how we’ve used them so far. These build on, and add to, our original 7 digital principles.
1 Start with needs*
2 Do less
3 Design with data
4 Do the hard work to make it simple
5 Iterate. Then iterate again.
6 Build for inclusion
7 Understand context
8 Build digital services, not websites
9 Be consistent, not uniform
10 Make things open: it makes things better
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Social Media Is Not Social CRM, but It Can Be With These Five ...

Social Media Is Not Social CRM, but It Can Be With These Five ... | Life in a Social World | Scoop.it
You’ve likely heard the following: “We need more followers on Twitter,” or, possibly, “Our CEO wants more Likes on Facebook.”

What’s a marketer to do?
Our challenge is to educate not only ourselves but also those around us. The fact is… social media success is not just about gaining followers or “Likes.” Instead, you need to track how many followers buy your products or subscribe to your services.
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The top 5 social media fails in travel of 2012 | Olery

The top 5 social media fails in travel of 2012 | Olery | Life in a Social World | Scoop.it
We have gathered the five biggest social media failures in travel over the past year. Read, chuckle... and learn!
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Dear [insert business name], what’s your promise? - Brian Solis

Dear [insert business name], what’s your promise? - Brian Solis | Life in a Social World | Scoop.it
The next few years will force a divide where companies are separated by intention as measured by actions and words. But, becoming a social business is not enough. Becoming more authentic and transparent doesn’t serve as a mantra for a renaissance. A promise is the ink that inscribes the spirit of the relationship between you and me. A promise serves as the words that influence change from within and change beyond the halls of our business. It is the foundation for a renewed embrace, one that must then find its way to every aspect of the organization. It’s the difference between a social business and an adaptive business. While an adaptive business can also be social, it is the culture of the organization that strives to not just use technology to extend current philosophies or processes into new domains, but instead give rise to a new culture where striving for relevance is among its goals. The tools and networks simply become enablers of a greater mission
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JockTalk Startup Looks to Boost Pro Athletes' Social Media Leverage

JockTalk Startup Looks to Boost Pro Athletes' Social Media Leverage | Life in a Social World | Scoop.it

JockTalk‘s goal is to enhance the branding leverage social networks have given athletes, and allow them to directly create income for themselves or charities through digital social interaction with fans. The site was co-founded by former Major League Baseball All-Star Shawn Green and entrepreneur Brendon Kensel.

 

“We saw there was a gap in the fact that athletes were jumping on social media in droves, but there wasn’t a bridge where revenue was being generated on social media sites for the athletes and their charities,” Green told Mashable.

 

JockTalk is launching in private beta this week. It’s already convinced an impressive roster of some 60 athletes from major American sports leagues to join. The list includes Kevin Love and Deron Williams from the NBA, the NFL’s Wes Welker, pro baseball player Heath Bell, and the NHL’s Logan Couture.

On the back end, veteran CTO Monte Gibbs is designing the site’s architecture.

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White Paper: The Complimentary Roles of Traditional and Social Media in Driving Market Performance

White Paper: The Complimentary Roles of Traditional and Social Media in Driving Market Performance | Life in a Social World | Scoop.it
White Paper: The Complimentary Roles of Traditional and Social Media in Driving Market Performance http://t.co/mrpE9LU7...
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It’s a Small World After All: The Top Global Web Trends - Brian Solis

It’s a Small World After All: The Top Global Web Trends - Brian Solis | Life in a Social World | Scoop.it
Social media is a global phenomenon indeed. Certainly Facebook, Twitter, Google+, in their own way, each make the world a much smaller place. The distance between any two people is shrinking as the number of network connections continues to proliferate. I’m sure you’ve heard at one point or another, that the distance between two people in an offline world is six degrees. In a recent Facebook study for example, the average degree of separation between two people in the network is only 4.74. When focused on one country specifically, such as the U.S., Sweden, or Italy, among others, the number of hops between two people further shrinks to 3.74.
Social networking is the new normal. No matter where you are in the world, there are social networks that only continue to bring us together. In January 2012, comScore published an interesting report, “It’s a Social World,” which opened a window into the world of social networking. The report contained several key findings, which aren’t a surprise to you or me, but they will deliver a wake-up call to the captains of industry who may be on a wrong course toward the future of customer relevance.
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2012 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report | Life in a Social World | Scoop.it
Are you wondering how your peers are using social media?Wondering if you should focus on Google+ or Pinterest?
How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings (emphasis mine):

Major Findings

Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.

Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.

Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.

Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).

Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
Via Martin (Marty) Smith
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@acarvin: il miglior account Twitter del mondo | Festival Internazionale del Giornalismo #ijf12

@acarvin: il miglior account Twitter del mondo | Festival Internazionale del Giornalismo #ijf12 | Life in a Social World | Scoop.it
Andy Carvin è un ex attivista, ha 41 anni e il 27 aprile sarà al Festival del giornalismo di Perugia per spiegare come si fa buona informazione cinguettando. Ma non parlategli di rivoluzioni in 140 caratteri, sennò si arrabbia ...

Ha raccontato la primavera araba dalle piazze del nord africa e dagli studi della National Public Radio di Washington, sempre usando i social media. Ma per il "migliore account Twitter del mondo" (definizione della Columbia Journalism Review) la chiave non sono tanto le tecnologie, quanto il metodo di lavoro che portano ad applicare.
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