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Startup studio Science acquires 'Klout for Pinterest' - GigaOM

Startup studio Science acquires 'Klout for Pinterest' - GigaOM | social: who, how, where to market | Scoop.it
VentureBeatStartup studio Science acquires 'Klout for Pinterest'GigaOMPinpuff, an India-based startup that measures influence on Pinterest, is Los Angeles-bound.

Via Rami Kantari
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Mobile apps: A look at what makes a good app great.

Mobile apps: A look at what makes a good app great. | social: who, how, where to market | Scoop.it
With one billion people expected to own a smart phone by 2015 , the mobile applications market has boomed , with 23 installed apps per device on average. Like any other saleable object, apps need to...

Via Matmi
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Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com

Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com | social: who, how, where to market | Scoop.it
mediabistro.comSocial Media Gender Balance - Women Like Pinterest, Twitter, Men ...mediabistro.comSocial Media Gender Balance – Women Like Pinterest, Twitter, Men Like Reddit, Google+ [INFOGRAPHIC]...

Via Rami Kantari
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Rescooped by Jekaterina Cernobrovaja from "Social Media"
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Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined

Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined | social: who, how, where to market | Scoop.it
Of the top 10,000 websites, 24.3% have official Facebook home page integration. If you include all other links to Facebook, almost half of these top home pages link to Facebook, with 7.3% using the official Like button, according to new research.

Via Jose H. Flores
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Why Pinterest is So Addictive? [INFOGRAPHIC]

Why Pinterest is So Addictive? [INFOGRAPHIC] | social: who, how, where to market | Scoop.it

Pinterest may be the newest player of all the social media platforms but its growth is uncontrollable and perhaps the fastest when compared to the others. User Activity Comparison Of Popular Social Networking Sites here: http://ijustdid.org/2012/06/social-media-users-comparison/

 

Key takeaways:

FlowTown tries to help answer the question with the infographic called “Why Is Pinterest So Addictive?” designed by Column Five.

- From September 2011 to February 2012, the monthly unique visits to the Pinterest site grew over 866 percent.
- Pinterest users spend 98 minutes on the site, as compared to 2.5 hours on Tumblr and 7 hours on Facebook (seriously?!)
- Design, it’s a Refuge, Accessible and Get Popular are just some of the reasons why users find Pinterest addictive.

 

I personally love the fact that lots of ideas come to my mind every time I visit Pinterest, connect with me there! http://pinterest.com/jonharules/


Via Jonha Richman
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Rescooped by Jekaterina Cernobrovaja from "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space"
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Impression thing ;)

Impression thing ;) | social: who, how, where to market | Scoop.it

Superbe QRcode illustré sur le principe du "cadavre exquis"! Bravo au collectif 33%


Via QRious CODE, ABroaderView
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Rescooped by Jekaterina Cernobrovaja from SOCIAL MEDIA, what we think about!
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Instagram vs. Pinterest: Which Is More Important for Brands?

Instagram vs. Pinterest: Which Is More Important for Brands? | social: who, how, where to market | Scoop.it

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.

 

More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.

 

Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?

 

Read more: 


Via Martin Gysler
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Rescooped by Jekaterina Cernobrovaja from Extreme Social
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» Finding Your Voice in Social Media » Resumebear Online Resume

» Finding Your Voice in Social Media » Resumebear Online Resume | social: who, how, where to market | Scoop.it
RT @BobWarren: Finding Your Voice in Social Media http://t.co/ZDeNtZfx...

Via Rami Kantari
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10 Facebook Marketing Mistakes to Avoid

10 Facebook Marketing Mistakes to Avoid | social: who, how, where to market | Scoop.it
We talked to the pros about some oft-committed Facebook faux pas.
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Five Step Process for Using the Social Web

Five Step Process for Using the Social Web | social: who, how, where to market | Scoop.it

There is a five step process for using the social web, which includes listening, assessing the conversation, engaging, measuring, and improving. Start small . . .

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Rescooped by Jekaterina Cernobrovaja from Curation, Social Business and Beyond
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Why Happiness is So Important in Our Social Networks

Why Happiness is So Important in Our Social Networks | social: who, how, where to market | Scoop.it

I selected this piece written by Jack Ricchiuto because it's a great reminder to all of us participating in social business aka social networking about what's most important to thrive in our social networks.

 

Obviously all of this begins with being passionate about what you're doing and evolves from there.

 

Here are some highlights:

 

Everyone has 3 circles of connections.

 

1. people you're closest to

2. people we know more casually

3. people we don't even know exist, but are two steps

     from us through our first and second circle

 

We can measure growth in networks here are a few ways:

 

**How many circle connections people have with   

    others in their networks

 

**How collaborative people are with others in their

    networks

 

Here's what caught my attention:

 

**The pivotal indicator is the scope of network weaver engagement in networks.

 

**The other four indicators are accelerated by the work of network weavers who instigate, facilitate, and enrich connections in networks.

 

**As these indicators increase, the quality and impact of the network grows in ways that benefit the individual members of the network and the network as a dynamic whole.

 

**The evidence indicates that people have measurably better health, work, well-being, optimism, and engagement in their life when they are connected to happier networks

 

 

**We can build on these indicators by adding happiness indicators to the mix

 

Takeaways:

 

How does happiness scale organically through networks?

 

**The whole thrivance of networks grows when more people become connected to already happier connections and bring more happiness to the connections they have

 

**This is how we can move from thinking about growth just in quantities, densities and reaches of connections to the vibrant and contagious quality of connections that add to the measureable we-being of the network

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7w8cvso]


Via janlgordon
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John van den Brink's comment, June 4, 2012 4:14 PM
Great article Jan!
janlgordon's comment, June 4, 2012 4:38 PM
Thanks John, it does make perfect sense as long as we're doing what we love:-)
Otir's comment, July 23, 2012 8:16 AM
What a great article! Inspiring and contagious indeed. I have been very sensitive to the network weaving trend from the get-go, because this is how I had identified myself before I knew it was going to be coined a term: a weaver, a connector. This is definitely what makes me happy, when I feel that the connections can go "through" me.
Scooped by Jekaterina Cernobrovaja
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Best Practices for Crisis Communications over Social Media

Best Practices for Crisis Communications over Social Media | social: who, how, where to market | Scoop.it
Here are 15 tips on how to handle communications when you’re facing a PR nightmare. Offers advice from preparation, monitoring, communication, engagement, and disengagement.
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Why Landing Pages Are Crucial To Your Internet Marketing Success - Sam Kim's Network Marketing Mastery Blog | Sam Kim's Network Marketing Mastery Blog

Why Landing Pages Are Crucial To Your Internet Marketing Success - Sam Kim's Network Marketing Mastery Blog | Sam Kim's Network Marketing Mastery Blog | social: who, how, where to market | Scoop.it
Why Landing Pages Are Crucial To Your Internet Marketing Success http://t.co/tLAKuvFS...
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Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Sorry, Marketers, You're Doing Twitter Wrong [REPORT] | social: who, how, where to market | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s...
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3 Important Steps to Getting Started With Social Media | Social Media Examiner

3 Important Steps to Getting Started With Social Media | Social Media Examiner | social: who, how, where to market | Scoop.it

Whether you're just starting out in the wonderful world of social media or you're a seasoned user, this post has some very great advice for making sure your social offer supports your business aims . . .

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Rescooped by Jekaterina Cernobrovaja from SOCIAL MEDIA, what we think about!
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | social: who, how, where to market | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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9 Awesome Things You Can Do With Google Analytics 5

9 Awesome Things You Can Do With Google Analytics 5 | social: who, how, where to market | Scoop.it

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .

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Rescooped by Jekaterina Cernobrovaja from The 21st Century
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The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today

The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today | social: who, how, where to market | Scoop.it
One of the things that's kept me busy during my community management days has been attempting to profile the various types of Facebook fans.

Via Dr. Susan Bainbridge
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Dr. Susan Bainbridge's comment, June 11, 2012 2:46 PM
Glad you found an article of interest Jekaterina.
Dr. Susan Bainbridge's comment, June 14, 2012 1:24 PM
Glad you're finding some articles of interest.
Rescooped by Jekaterina Cernobrovaja from Social Media Content Curation
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Social curation is much more than just a market

Social curation is much more than just a market | social: who, how, where to market | Scoop.it

This is article by Oliver Starr, chief evangelist for Pearltrees, and posted on GigaOM.

 

Excerpted from article:

"In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword.

 

It is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.

 

People have always had the desire to create, share what we’ve created and see what others have created. The emergence of the Web democratized access to content created by others in a way not seen since the invention of the printing press.

 

Humans also love to collect things — from tiny stamps to shiny cars. And what do we do with these things once we have them? We play with our collections. We organize, shape and prune them, and we display our collections for the benefit of others and the occasional bragging right. “Curation” is simply a stiff sounding word for an innate human activity — collecting, organizing and sharing — that people are now engaging in online.

 

In my opinion, online curation isn’t going to be a winner takes all game. There are too many ways that people collect, too many different things that people collect and too many different types of collectors for this to happen..."

 

Read full article here:

http://gigaom.com/2012/06/09/social-curation-is-much-more-than-just-a-market/

 


Via Giuseppe Mauriello
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Robin Good's comment, June 10, 2012 4:45 PM
In my humble opinion, Mr Starr view maybe quite limiting, especially if your interest is not just for personal expression and social sharing, but involves a mission of creating meaning and understanding out of a multitude of resources, ideas and concepts.

Collecting things you like has nothing to do with trying to make sense of a topic or issue.

Both activities involve collecting, but while one is done for personal pleasure (later to be shared with other like-minded people) the second one is done with an "audience" (a tribe) in mind, and with the goal of making sense of a certain topic for them.

Giuseppe Mauriello's comment, June 10, 2012 5:04 PM
Hello Robin,
I agree with your analysis, but at the same time I believe that Mr. Starr wanted in his article providing a general overview of the social curation, and in my personal opinion it is a different concept from what we think about how to make content curation :-)
Thanks for the comment, and I repeat that I agree with your point of view.
Rescooped by Jekaterina Cernobrovaja from Extreme Social
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What Your Klout Score Really Means

What Your Klout Score Really Means | social: who, how, where to market | Scoop.it
Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for maj...

Via Rami Kantari
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Rescooped by Jekaterina Cernobrovaja from Social Media (network, technology, blog, community, virtual reality, etc...)
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Study: Pinterest Users Follow More Retailers Than Facebook Users - AllFacebook

Study: Pinterest Users Follow More Retailers Than Facebook Users - AllFacebook | social: who, how, where to market | Scoop.it
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study.

Via Frank J. Kenny, roberto toppi
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Rescooped by Jekaterina Cernobrovaja from All things Social & Tech
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Why Google+ is the only thing that matters

Why Google+ is the only thing that matters | social: who, how, where to market | Scoop.it
Few things have united the online marketing community more than Google+. Everyone hates it.

Via Cyndee Haydon www.SandbarsToSunsets.com
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Rescooped by Jekaterina Cernobrovaja from Enterprise Social Media
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Pinterest and SEO

Pinterest and SEO | social: who, how, where to market | Scoop.it

"Cute kittens and retro artwork: Pinterest and SEO – Soton Digital Presentation"

 

Or show a little leg?

 

Via @AgustinMurphy


Via Mike Ellsworth
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Companies are listening to you on Twitter

Companies are listening to you on Twitter | social: who, how, where to market | Scoop.it

Your one hundred and forty characters on twitters are very important for companies and Companies are listening to your tweet’s on twitter very carefully.


Via Dr. Susan Bainbridge
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The Seven Rules of Effective Communication | Effective Software ...

The Seven Rules of Effective Communication | Effective Software ... | social: who, how, where to market | Scoop.it
In every professional environment, it is essential to communicate effectively with your peers. This is particular true during meetings, in which people expect to discuss a subject, reach conclusions and make related decisions in ...
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