Social Web für Unternehmen
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Social Web für Unternehmen
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Instagram für Unternehmen: Das müssen Marketeers wissen

Instagram für Unternehmen: Das müssen Marketeers wissen | Social Web für Unternehmen | Scoop.it
Auch die Facebook-Tochter Instagram hat Marketeers einiges zu bieten. Wir machen euch den Einstieg beim Foto-Netzwerk leicht und verraten euch alles, was ihr wissen müsst.
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Enterprise 2.0 - Unternehmen im Wandel: Wertschöpfung durch soziale Medien - Vorträge - Online Business Blog

Vortrag über die Veränderungen und die Zukunft der Unternehmensstrukturen durch Social Media. Gehalten im Rahmen des von PARX und Salesforce veranstalt
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How Businesses Are Using Social Media (INFOGRAPHIC) | Business 2 Community

How Businesses Are Using Social Media (INFOGRAPHIC) | Business 2 Community | Social Web für Unternehmen | Scoop.it
Social media has become the de facto marketing tool for companies of all stripes and now we have stats to back this up – 94% of businesses now blog, tweet,...
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6 Brands & Businesses Effectively Using Google+ | Business 2 Community

6 Brands & Businesses Effectively Using Google+ | Business 2 Community | Social Web für Unternehmen | Scoop.it
All the hype around Google+ seems to have died down somewhat recently.
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Die Hälfte der deutschen Unternehmen setzt soziale Medien ein (Presseinformationen) - BITKOM

Die Hälfte der deutschen Unternehmen setzt soziale Medien ein (Presseinformationen) - BITKOM | Social Web für Unternehmen | Scoop.it
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How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC] - AllTwitter

How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC] - AllTwitter | Social Web für Unternehmen | Scoop.it
How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC] (How Does Social Media Affect Website Search Rankings?
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Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind | Social Web für Unternehmen | Scoop.it
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?


So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?


What if Google+ never needed to be Facebook, but rather exist as something more?


So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?


Well, what if I told you none of that mattered?


What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?


Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.


Read more: http://bit.ly/HyctQS


Via Martin Gysler
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allfacebook.de | Abmahnung für Fanseitenbetreiber – Wann Sie für Ihre Nutzer (nicht) haften müssen

allfacebook.de | Abmahnung für Fanseitenbetreiber – Wann Sie für Ihre Nutzer (nicht) haften müssen | Social Web für Unternehmen | Scoop.it
Nachdem die Kölner Rechtsanwaltskanzlei Lampmann, Haberkamm und Rosenbaum von der Abmahnung eines Facebook-Fanseitenbetreibers berichtet hat, ist die...
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Mobile Site vs. Full Site (Jakob Nielsen's Alertbox)

Good mobile user experience requires a different design than what's needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work.
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How to Spend Less Time on Twitter and Get More Out of It | Business 2 Community

How to Spend Less Time on Twitter and Get More Out of It | Business 2 Community | Social Web für Unternehmen | Scoop.it
Have you become desensitized and disillusioned with Twitter? Do you feel like you are suffering from Twitter Tiredness?
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The Three Essential Steps to a Socially Engaged Enterprise | Jeffbullas's Blog

The Three Essential Steps to a Socially Engaged Enterprise | Jeffbullas's Blog | Social Web für Unternehmen | Scoop.it
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.
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Social Media Prisma für Deutschland Version 4.0 - ethority Social Media Intelligence Blog

Social Media Prisma für Deutschland Version 4.0 - ethority Social Media Intelligence Blog | Social Web für Unternehmen | Scoop.it
Es ist wieder so weit. Die Social Media Welt verändert sich rasend schnell und ständig entstehen neue bedeutende Plattformen während andere verschwinden.
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TechCrunch | Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

TechCrunch | Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | Social Web für Unternehmen | Scoop.it
Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital -- not your influence but your potential for it.
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10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations | Social Web für Unternehmen | Scoop.it
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
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5 Ways to Use Google+ Events for Your Business

5 Ways to Use Google+ Events for Your Business | Social Web für Unternehmen | Scoop.it
Google+ Events: Here's everything you need to know about Google+ Events. You'll also discover how to use Google+ Events with Google+ Hangouts for a live newsfeed delivery system.
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How Social and Mobile is the New iGeneration? | Jeffbullas's Blog

How Social and Mobile is the New iGeneration? | Jeffbullas's Blog | Social Web für Unternehmen | Scoop.it
Today’s i-generation that is attending college and university have known nothing but Facebook, YouTube and Google almost since they were able to read and write.
Via Miguel Rodriguez
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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Social Web für Unternehmen | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]


If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.


I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...


Read more: http://bit.ly/IDzrqr


Via Martin Gysler
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Charlene Li: The future of social media | Washington Times Communities

Charlene Li: The future of social media | Washington Times Communities | Social Web für Unternehmen | Scoop.it
Founder of Altimeter Group and author of 'Open Leadership,' 'Groundwsell,' discusses our rapidly evolving interactions with social media.
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Social Media UX Guidelines (Free report, Nielsen Norman Group research)

109 design guidelines for usability of Twitter tweets, Facebook wall postings, LinkedIn updates, as well as RSS news feeds. Based on Nielsen Norman Group's user research.
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Offer Discounts, Bonuses and Special Deals To Your Facebook Fans: Facebook Offers Are Here

Robin Good: Facebook Offers is a new service from Facebook which allows Page owners to publish unique offers and discounts to their readers. 


Facebook Offers makes it in fact possible for anyone who “likes” a business or brand on Facebook to receive special deals. 


How it works

1) A Business Page can post Offers to their page just like they would any status update and the Offer will appear in the follower’s news feed.


2) Offers images are 90 pixels by 90 pixels.
Headline text allows 90 characters.
Terms and conditions text allows 900 characters.


3) You have to set an expiry date.


4) You can see how many people have claimed your Offer below the offer’s headline and you can choose to target your Offer’s audience by country and language.


5) To Claim Offers when people see your Offer in their news feeds or on your Page, they’ll need to follow these steps to claim and redeem your Offer:

Click Get Offer to see details. Then they Click Claim Offer to have the offer sent to their email address associated with their Facebook account.


Read more: http://vasimpleservices.com/facebook-offers-how-it-works ;


Facebook offers are free to use for Page owners.


Facebook Offers is not yet available for everyone but you can submit your request to access this new service here: https://www.facebook.com/help/contact_us.php?id=367554259954235 

(Via Flavian Mihai and Genevieve Lachance) 


Via Robin Good
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Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise | Social Web für Unternehmen | Scoop.it
Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report,...
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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | Social Web für Unternehmen | Scoop.it
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
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Should I Keep My Personal and Professional Identities Completely Separate Online?

Should I Keep My Personal and Professional Identities Completely Separate Online? | Social Web für Unternehmen | Scoop.it

One question that seems to me to be very important. What is the best way to do, here are some interesting ideas about it. [note mg]

 

Dear Lifehacker,
I'm a pretty savvy person when it comes to getting my work on the web where people can see, but all this talk about Facebook passwords and things has me re-thinking my personal/professional boundaries. Should I set up completely separate accounts for my personal life and my professional life, or is that kind of misleading? How can I juggle privacy and openness, especially if I want to make a name for myself and get hired?
Sincerely,
Camera Shy

 

Dear Camera Shy,
Well, there's no clear yes or no answer here, and what's best for you will really come down to how much you want a potential employer to be able to find out about you. Balance that with exactly how strong your desire for privacy is, and you'll know where you come down on this issue. There are some ramifications to going either way though, and a comfortable compromise in the middle may work best for you—let's dig into that a bit.

 

Read more: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online


Via Martin Gysler
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John van den Brink's comment, April 3, 2012 1:53 PM
Thank you Martin!
Martin Gysler's comment, April 3, 2012 6:01 PM
It's my pleasure John and thank you too for the share!
Kate Isabelle Fincher's curator insight, December 28, 2014 1:20 AM

9# great read, at balancing the two and how we do it, almost by becoming two separate people

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PayPal Payments Lets Small Business Take Your Money Any Way They Want

PayPal Payments Lets Small Business Take Your Money Any Way They Want | Social Web für Unternehmen | Scoop.it
PayPal Payments offers the ability to take in-person payments as well as accept payments online and using mobile devices.
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8 Creative Ways to Use Embeddable Tweets

8 Creative Ways to Use Embeddable Tweets | Social Web für Unternehmen | Scoop.it
What if your Twitter conversations could expand to include more people from your online community?
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