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Twitter’s dream for TV: You will never watch alone

Twitter’s dream for TV: You will never watch alone | Social TV Repository | Scoop.it
“Twitter's head of television, Fred Graver, admits that his sister is completely baffled by the social network. "She still doesn’t get why you would open up Twitter and watch a TV show," he told a packed audience at Quartz's event on the future of television in New York on Tuesday (March 18). And that's perhaps the...”
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The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook

The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook | Social TV Repository | Scoop.it
To form an intelligent guess at whether TV partnerships can help Twitter achieve the user and revenue growth it needs, or whether Twitter can help TV broadcasters survive technological disruption, it's first necessary to answer a more basic...

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How social media is changing the way TV is judged - Telegraph

How social media is changing the way TV is judged - Telegraph | Social TV Repository | Scoop.it
Differing online reactions to Channel 4 drama Dates and BBC's The Wright Way show that the power of social media over TV has become inescapable, says Rupert Hawksley.

Via Gary Hayes
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Gary Hayes's curator insight, July 11, 2013 8:39 PM

Quote "

Unveiled last month, and verified by the London School of Economics, Virgin Media's Hotlist uses an algorithm to analyse data taken from Twitter and Facebook in order to offer an alternative insight into the reaction of TV viewers.

"Sentiment" percentages are reached by collecting all proactive comments posted on social media about a given programme. Using key words to determine whether the sentiment is positive or negative, the number of positive posts is then divided by the total number of posts. Negative posts are then subtracted from this number to arrive at the final percentage.

The percentages for even the most popular shows are relatively low due to the large number of neutral posts, while a minus percentage is arrived at when the number of negative posts outweighs the positive."

Mattia Nicoletti's curator insight, July 13, 2013 2:19 PM

Social media is the "voice of the people", a way for viewers to express their thoughts. Opinions, advices, comments. Television now is different and viewers are more and more into the game.

Blue Peters's curator insight, July 23, 2013 6:31 PM

TV will be judged in the pub ... If you can get people doing that then you've cracked it

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The 'Second Screen' Industry Is Ready For Prime-Time

The 'Second Screen' Industry Is Ready For Prime-Time | Social TV Repository | Scoop.it

The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior. 

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What if Twitter launched a #TV app? Here’s what it could look like

What if Twitter launched a #TV app? Here’s what it could look like | Social TV Repository | Scoop.it
What if Twitter launched a #TV app? Here’s what it could look like
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Mining the TV-Twitter connection

Mining the TV-Twitter connection | Social TV Repository | Scoop.it

The promise of social TV for advertisers is in uniting paid media (purchased ads) and earned media (the conversation out there that money can’t buy on its own.) By analyzing the larger conversation, learning who the audience is, what they are saying, and what else they like, the hope is that advertisers can make smarter decisions across all media, new and old.


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Optimal, Civolution Integrate, Enable Clients To Buy Facebook Ads In Sync With TV Commercials

Optimal, Civolution Integrate, Enable Clients To Buy Facebook Ads In Sync With TV Commercials | Social TV Repository | Scoop.it
Facebook executives often state that one of their primary goals when it comes to advertising is to serve its users ads that are relevant to their interests.

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Is Second Screen Content Actually "Transmedia"?

Is Second Screen Content Actually "Transmedia"? | Social TV Repository | Scoop.it
Laith Graham, an Australian buddy who's followed my career since my 7th Son
podcast days, asked me this transmedia-related question on Facebook. I
thought I'd share Laith's Q, and my A, here.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, August 10, 2013 2:22 PM

"These days, the word "transmedia" is being slung about in strange ways, and being applied to different content strategies. By some folks' reckoning, having such "second screen" content is indeed a breed of transmedia — it's certainly content rolling in through a separate channel/medium (the tablet, for instance), and is designed to enhance the experience of the core content."

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How social media is changing the way TV is judged - Telegraph

How social media is changing the way TV is judged - Telegraph | Social TV Repository | Scoop.it
Differing online reactions to Channel 4 drama Dates and BBC's The Wright Way show that the power of social media over TV has become inescapable, says Rupert Hawksley.

Via Gary Hayes
more...
Gary Hayes's curator insight, July 11, 2013 8:39 PM

Quote "

Unveiled last month, and verified by the London School of Economics, Virgin Media's Hotlist uses an algorithm to analyse data taken from Twitter and Facebook in order to offer an alternative insight into the reaction of TV viewers.

"Sentiment" percentages are reached by collecting all proactive comments posted on social media about a given programme. Using key words to determine whether the sentiment is positive or negative, the number of positive posts is then divided by the total number of posts. Negative posts are then subtracted from this number to arrive at the final percentage.

The percentages for even the most popular shows are relatively low due to the large number of neutral posts, while a minus percentage is arrived at when the number of negative posts outweighs the positive."

Mattia Nicoletti's curator insight, July 13, 2013 2:19 PM

Social media is the "voice of the people", a way for viewers to express their thoughts. Opinions, advices, comments. Television now is different and viewers are more and more into the game.

Blue Peters's curator insight, July 23, 2013 6:31 PM

TV will be judged in the pub ... If you can get people doing that then you've cracked it

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What Does That Second Screen Mean for Viewers and Advertisers? [infographic]

What Does That Second Screen Mean for Viewers and Advertisers? [infographic] | Social TV Repository | Scoop.it
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors.

Via Marja Honkakorpi, Mattia Nicoletti
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Q&A: The (Real) State of Social TV Right Now

Q&A: The (Real) State of Social TV Right Now | Social TV Repository | Scoop.it
mike proulx, the guy who wrote the book on social tv -- explains what's changed lately in a conversation with simon dumenco.
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