thePlatform unveils next-gen TV Everywhere suite for TV service providers | Social TV is everywhere |

White-label video publishing company and pioneer in TVE services, thePlatform today announced an advanced new suite of features, enabling operators to create new and highly tailored content packages and promotions. The new features enable pay TV providers to reinforce and extend the value of their current TV subscription packages across more devices.


thePlatform’s mpx system includes a central repository for metadata surrounding a video including categories, keywords, tags, asset types and more. This collection of data enables operators to easily create dynamic filters via mpx’s intuitive console to create any combination of Subscription Package. Once a package is defined, specific viewing rights can be assigned with enforcement by stream encryption or a DRM such as Microsoft PlayReady or Adobe Flash Access.

Via Nicolas Weil