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The Rise of Social TV: How Social Media Is Amplifying TV Advertising - Business Insider Australia

The Rise of Social TV: How Social Media Is Amplifying TV Advertising - Business Insider Australia | Brand Content | Scoop.it
“ The Rise of Social TV: How Social Media Is Amplifying TV Advertising Business Insider Australia In a new report from BI Intelligence, we define what social TV is, analyse the most important social TV trends, examine the audience for social TV,...”
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Twitter to help advertisers infiltrate your second-screen TV habit - TechHive

Twitter to help advertisers infiltrate your second-screen TV habit - TechHive | Brand Content | Scoop.it
Twitter to help advertisers infiltrate your second-screen TV habit
TechHive
Watching a hotly anticipated TV event without your trusty sidekick Twitter there to provide running commentary feels hollow somehow.
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Que nous réserve la Social TV ? Retour sur l'étude d' Orange Observatoire et Terrafemina - Social TV & TV Connectée

Que nous réserve la Social TV ? Retour sur l'étude d' Orange Observatoire et Terrafemina - Social TV & TV Connectée | Brand Content | Scoop.it
Mercredi 3 juillet a eu lieu le 17ème opus du partenariat Orange Observatoire et Terrafemina autour de la télé augmentée et ce que nous réserve la social TV
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Annonceurs et 2nd écran : renouveau de la pub TV

Annonceurs et 2nd écran : renouveau de la pub TV | Brand Content | Scoop.it
Par Barbara Chazelle, directions stratégie et prospective, France Télévisions L’agence digitale Novedia a présenté chez Microsoft il y a quelques jours des pistes pour les annonceurs qui voudraient...
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Samsung acquires Movl to bring devices and smart TVs closer together - Lost Remote

Samsung acquires Movl to bring devices and smart TVs closer together - Lost Remote | Brand Content | Scoop.it
Samsung acquires Movl to bring devices and smart TVs closer together
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Exclusive: Social TV results HBO’s Game of Thrones season three launch - Lost Remote

Exclusive: Social TV results HBO’s Game of Thrones season three launch - Lost Remote | Brand Content | Scoop.it
Exclusive: Social TV results HBO’s Game of Thrones season three launch
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How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign - Lost Remote

How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign - Lost Remote | Brand Content | Scoop.it
How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign
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‘Real Housewives,’ ‘Top Chef Masters’ getting transmedia treatment this year by Bravo - Lost Remote

‘Real Housewives,’ ‘Top Chef Masters’ getting transmedia treatment this year by Bravo - Lost Remote | Brand Content | Scoop.it
‘Real Housewives,’ ‘Top Chef Masters’ getting transmedia treatment this year by Bravo
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What Does That Second Screen Mean for Viewers and Advertisers? | Social TV & Second Screen Information Repository

What Does That Second Screen Mean for Viewers and Advertisers? | Social TV & Second Screen Information Repository | Brand Content | Scoop.it
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors.
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Les marques parlent à la génération Y

Les marques parlent à la génération Y | Brand Content | Scoop.it
Pour toucher les jeunes adultes, les groupes doivent plus que jamais adapter leurs offres et leur discours...
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Rescooped by Rodolphe Pelosse from Télé Connectée
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Télévision connectée : le 'petit écran' est mort. Vive le multi-écran !

Télévision connectée : le 'petit écran' est mort. Vive le multi-écran ! | Brand Content | Scoop.it
Avec la télévision connectée, le paysage télévisuel s'étend à tous les écrans. Smartphones, tablettes, ordinateurs, tous sont bons à servir de relais à ce qu'on appelait hier encore le 'petit écran'....

Via PPC
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PPC's curator insight, January 13, 2013 4:30 PM

Et depuis l'invasion des Smartphones et des tablettes, c'est finalement l'écran de télé qui devient le deuxième écran

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An inside look at social TV in France - Lost Remote

An inside look at social TV in France - Lost Remote | Brand Content | Scoop.it
An inside look at social TV in France
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What the New Facebook Newsfeed Means for Brands | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

What the New Facebook Newsfeed Means for Brands | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Brand Content | Scoop.it
facebook's news feed redesign will change the way brands interact with their fans.
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising - Business Insider Australia

The Rise of Social TV: How Social Media Is Amplifying TV Advertising - Business Insider Australia | Brand Content | Scoop.it
The Rise of Social TV: How Social Media Is Amplifying TV Advertising Business Insider Australia In a new report from BI Intelligence, we define what social TV is, analyse the most important social TV trends, examine the audience for social TV,...
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SHOZAP.TV, le placement produits télé 2.0

SHOZAP.TV,  le placement produits télé 2.0 | Brand Content | Scoop.it
Social shopping : la start-up française SHOZAP.TV se revendique comme le -premier outil collaboratif permettant de faire en direct le lien entre les programmes TV, les marques qui y sont visibles et les e-commerçants-.
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Les adeptes de la Social TV en France : Qui sont-ils ? - Social TV & TV Connectée

Les adeptes de la Social TV en France : Qui sont-ils ? - Social TV & TV Connectée | Brand Content | Scoop.it
La Social TV représente encore un vaste champ d’expérimentation pour la télévision mais son usage est en plein essor en France.
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NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News

NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News | Brand Content | Scoop.it
Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years.
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The Trendrr Blog » Blog Archive » Broadcast TV Accounts for 56% of all 2nd Screen Activity. Men are driving activity on Cable.

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What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote

What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote | Brand Content | Scoop.it
What if Twitter launched a #TV app? Here’s what it could look like
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Harmonic Aftershock: The future of television.

Harmonic Aftershock: The future of television. | Brand Content | Scoop.it
Exactly 4 weeks from today is Hill Holliday’s 3rd annual TVnext℠ Summit. I absolutely love being part of putting on this event each year and am particularly psyched about this year’s program as we’re tackling some of the hottest topics...
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You Say Second Screen. I Say First! | Social TV Brasil

You Say Second Screen. I Say First! | Social TV Brasil | Brand Content | Scoop.it
Listening to experts, paying attention to weak signals, it all connverges to the forecast that mobile, not TV, will become the 'first screen'. (You Say Second Screen. I Say First!
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Etude sur l'émergence du deuxième écran en mode #SocialTV

Etude sur l'émergence du deuxième écran en mode #SocialTV | Brand Content | Scoop.it

Les téléspectateurs regardent désormais leurs programmes TV préférés en restant connectés avec leur réseau social. L'infographie ci-dessous démontre l'ampleur du phénomène avec des chiffres impressionnants. On comprend mieux pourquoi les grands networks américains investissent massivement dans les applications mêlant écran TV et écrans compagnons (SmartPhones et Tablettes).


Via Pierre-Laurent CONSTANT , Ludovic Bostral
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Quand le Digital redéfinit l’approche narrative de nos Séries TV

Quand le Digital redéfinit l’approche narrative de nos Séries TV | Brand Content | Scoop.it
La Social TV est passée du rang de tendance prometteuse à celui de phénomène populaire. De la technique (Zeebox, Kwar

Via Fadhila BRAHIMI
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Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote | Brand Content | Scoop.it
Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool
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