The Social Surround
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The Social Surround
Helping you understand how to use social for business outcomes. Topics may include social selling, personal branding
Curated by Ben Martin
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10 Buyer Psychology Nuggets Every Social Seller Should Know

10 Buyer Psychology Nuggets Every Social Seller Should Know | The Social Surround | Scoop.it
In social selling, prospect knowledge is power.  We can never know enough about our potential buyers, especially the specific reasons they buy (and don’t buy) from us. With powerful knowledge in mind, here are 10 buyer psychology nuggets every social seller
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4 Tips for Effective Social Selling

4 Tips for Effective Social Selling | The Social Surround | Scoop.it
Want to generate qualified sales cycles faster, easier, and more efficiently? The answer lies in social selling. As a sales executive with OSI Consulting, a mid-sized Systems Integrator based in Southern California, I have every incentive to open dialogues
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The POWER of Sales Success is 100% in Your Control

The POWER of Sales Success is 100% in Your Control | The Social Surround | Scoop.it
Every salesperson wants to think of him or herself as powerful but, if asked, would have no idea where their sales power actually comes from.
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4 Social Selling Fallacies

4 Social Selling Fallacies | The Social Surround | Scoop.it
Social selling is still a new sales discipline. Here’s a list of some social selling fallacies and misconceptions that sales professionals seem to have.
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The five W's of sales call reluctance (and how to overcome them) | @HeinzMarketing

The five W's of sales call reluctance (and how to overcome them) | @HeinzMarketing | The Social Surround | Scoop.it
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Teach Instead Of Sell ... A Social Selling Lesson

Teach Instead Of Sell ... A Social Selling Lesson | The Social Surround | Scoop.it
Think about teaching your customer vs. selling to them and you will get high marks for your social selling strategy!
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Social Selling and the Executive Rolodex - Thesalesfoundry

Social Selling and the Executive Rolodex - Thesalesfoundry | The Social Surround | Scoop.it
This shows how LinkedIn supports the practice of “like rank” selling.
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How Social Selling Can Improve the Performance of Your Sales Rep - solomoIT Academy

How Social Selling Can Improve the Performance of Your Sales Rep - solomoIT Academy | The Social Surround | Scoop.it
‘Sales’ is the lifeblood of any business! The advent and growth of social media has armed marketers and sales personnel with an array of strategies and techniques to connect and engage with the target audience, giving birth to Sales 2.0 aka Social Selling.
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Social Selling: Tweet Better. Sell More. - MarketingThink | Social Media & Marketing Coaching Blog By Gerry Moran

Social Selling: Tweet Better. Sell More. - MarketingThink | Social Media & Marketing Coaching Blog By Gerry Moran | The Social Surround | Scoop.it
Here are five great Tweets I received that are spectacular examples of how to use Twitter for social selling.
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Measuring Your Social Selling with LinkedIn’s Social Selling Index [Infographic]

Measuring Your Social Selling with LinkedIn’s Social Selling Index [Infographic] | The Social Surround | Scoop.it
Everyone is talking about social selling these days. From Forbes to the Harvard Business Review, people want to know how sales professionals can take advantage of the rise of social to be more productive and successful. But how can you know if you’re taking advantage of social without
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How to Maximize Your LinkedIn Endorsements |

How to Maximize Your LinkedIn Endorsements | | The Social Surround | Scoop.it
Optimize and mange your LinkedIn Endorsements and Skills to show social proof for the expertise you want to be recognized for.
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The future of social selling: predictions from the experts

The future of social selling: predictions from the experts | The Social Surround | Scoop.it
Social selling is no longer the domain of B2C, but is taking the B2B world by storm. The power is now in the hands of the buyer and new tools and tactics are rendering traditional sales and marketing practices obsolete at a very rapid rate.
Ben Martin's insight:

This is another tool set to your arsenal. This is not a break from traditional selling but making those traditional methods work more effectively.

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7 Questions to See If Sales Managers Should Coach on Social Selling

7 Questions to See If Sales Managers Should Coach on Social Selling | The Social Surround | Scoop.it
Last quarter, I attended the San Francisco Bay Area Chapter meeting of the Sales Management Association. The topic was: Leading the Connected Sales Force: Enabling Social, Mobile and Collaborative
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How Content Transforms Salespeople [Infographic]

How Content Transforms Salespeople [Infographic] | The Social Surround | Scoop.it
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Ivy Ng's curator insight, May 7, 2014 6:57 PM

Personal selling is all about the content and relating it to the consumers needs by addressing their concerns and questions about the product and current sales transaction. This infographic shows how there are different ways in how a salesperson be connected with content and increase sales.

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6 Trends Driving Big Change for B2B Selling - Broadsuite

6 Trends Driving Big Change for B2B Selling - Broadsuite | The Social Surround | Scoop.it
In this introduction to "The New Rules of Customer Engagement," we introduce 6 trends that are going to drive big change for B2B sales.
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6 Trends Driving Big Change for B2B Selling - Broadsuite

6 Trends Driving Big Change for B2B Selling - Broadsuite | The Social Surround | Scoop.it
In this introduction to "The New Rules of Customer Engagement," we introduce 6 trends that are going to drive big change for B2B sales.
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How to Build a Credible Blog that People Trust - Jeffbullas's Blog

How to Build a Credible Blog that People Trust - Jeffbullas's Blog | The Social Surround | Scoop.it
Blogs are a great way to build trust and credibility. What factors contribute to building a credible blog. Quality content, social proof or a great design?
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7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA

7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA | The Social Surround | Scoop.it
There are several ethical ways your business can use social media monitoring to become an intelligence gathering machine like the NSA.
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Internet Marketing Australia | Social Media Management | Logan Nathan | Sydney- 5 Social Selling Tips to Learn From a ‘Tuk Tuk’ Driver

Internet Marketing Australia | Social Media Management | Logan Nathan | Sydney- 5 Social Selling Tips to Learn From a ‘Tuk Tuk’ Driver | The Social Surround | Scoop.it
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How do I use LinkedIn for Social Selling?

How do I use LinkedIn for Social Selling? | The Social Surround | Scoop.it
A few weeks ago, we showed you how you can measure your social selling with LinkedIn’s Social Selling Index. We then used SSI to show how reps that do the four key activities of social selling – creating a professional brand, finding the right people, engaging them with insights,
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The Sitcom Solution to Getting Sales Referrals – by Julie Hansen

The Sitcom Solution to Getting Sales Referrals – by Julie Hansen | The Social Surround | Scoop.it
More than meets the eyes.
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Hello, It's Nice to Meet you...Again: Your Digital Reputation Precedes You - Brian Solis

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Study: 78% Of Salespeople Using Social Media Outsell Their Peers

Study: 78% Of Salespeople Using Social Media Outsell Their Peers | The Social Surround | Scoop.it
When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” - the cold calling world to the Twitter world, the salespeople who call prospects incessantly...
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