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5 Tips for Optimising Facebook Ad Campaigns - @ProBlogger

5 Tips for Optimising Facebook Ad Campaigns - @ProBlogger | Social Stuff | Scoop.it
5 Tips for Optimising Facebook Ad Campaigns
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How To Easily Convert Your Marketing Target Audience

How To Easily Convert Your Marketing Target Audience | Social Stuff | Scoop.it
Content that doesn’t add value for the audience is a missed conversion opportunity. How do you create content that converts your marketing target audience?

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Neil Ferree's curator insight, September 6, 2015 11:32 AM

An audience persona is the first step in visualizing your audience as you write. When you picture an individual, you can properly tailor your content to them.

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How to Remain Sane While Running a Business

How to Remain Sane While Running a Business | Social Stuff | Scoop.it

Being an ambitious entrepreneur and running your own business can be one of the most satisfying and rewarding experiences, but it can also be extremely stressful and time consuming.


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2DiFore Marketing Solutions's curator insight, July 20, 2015 7:35 AM

It's the middle of July, you are a small business owner....have you taken time off yet? Did you answer NO, well how in the world will you have enough energy to work on projects, acquire new clients or be creative if you don't recharge! 

Claude Emond's curator insight, July 20, 2015 9:53 AM

not sure I am still sane :)

Nevermore Sithole's curator insight, August 6, 2015 4:03 AM


All small business owners face the risk of burning out if they are not careful about maintaining some semblance of normality, as they establish, and then attempt to grow their businesses. If you are starting to feel the pressure of being a business owner, and can feel the weight of responsibility for everything starting to get heavier and heavier, then this article may provide you with a guide to how to retain your sanity and keep your business.

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A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | Social Stuff | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.

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Neil Ferree's curator insight, November 4, 2014 7:40 PM

Once you've executed and documented your social media audit knowing How to Manage Your Social Media Presence will be much easier but not less work.

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26 Ways Brands Succeed With Social Media Marketing

26 Ways Brands Succeed With Social Media Marketing | Social Stuff | Scoop.it
Do you want to improve your social media marketing?Are you curious about what works for large companies?
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Why B2B Companies Should be on Facebook

Why B2B Companies Should be on Facebook | Social Stuff | Scoop.it
Why B2B Companies Should be on Facebook
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Rachael Johnston's curator insight, December 7, 2014 7:19 PM

This article sheds some light on on why B2B companies should use Facebook to engage with current and potential clients. I answer to the question "why B2b companies should be on Facebook" is pretty obvious really, who isn't on Facebook now-a-days? The real question is HOW should the companies be active on Facebook. 

1. Go where your customers are. If your customers have pages on Facebook, which they most likely do, you should to. However, where and how you interact with them on Facebook is critical. If the buyers are talking about work on Facebook, you should try to sell to them on Facebook. I think this is very true. If you are talking about it on Facebook, then it is relevant to see an ad or useful piece of information. If you are not talking about work and get this information however, it can seem annoying and more like spam. Really think about how and when you should target your audience, you don't want to get piled in with all the other annoying ads your client gets.

2. Understand that your client goes where their customers are. Again, most people are on Facebook, therefore it is more than likely that your customer and your customer's customer is on Facebook. This is why it is important to be active on this social media platform. 

3. Build 1-1 relationships. This is the one that I am not certain about. The article states that you should use Facebook to build one on one relationships with people within your industry and customers, but not with everyone. I agree with this, however I find it quite vague. I do agree that we are all people and we shouldn't hold ourselves back from making friends strictly because of our profession, however, it is important to be able to draw the line. Depending on the type of business relationship you have, it may always require a certain element of professionalism. Always keep this in mind. 

Additionally, you don't want to reach out to everybody. It is okay to connect with people and add them to your personal account, but don't ambush them with personal messages. And DON'T just try and add ALL your customers or potential customers at once. Really unprofessional. 

As I said, I think one on one relationships between customers and supplier are okay and can potentially lead to great friendships, but it can also lead to tricky situations. These friendships need to be handled carefully.

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Facebook Cheat Sheet: Image Size and Dimensions UPDATED!

Facebook Cheat Sheet: Image Size and Dimensions UPDATED! | Social Stuff | Scoop.it
We’ve UPDATED our very popular Facebook sizing cheat sheet! This infographic is a handy reference tool especially for the designers who need to know image sizes for Facebook fan pages. Use this cheat sheet infographic and you’ll never have to guess the dimensions again!Facebook plays an important role for businesses to share their stories and connect with people online. With the constant changes of Facebook dimensions and specifications, it can be difficult to optimize your Facebook page, ads, a
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How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)

How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies) | Social Stuff | Scoop.it

There’s a simple way to increase your blog’s conversion rate by 529%. Once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner.

 

In fact, this technique (The Content Upgrade) has flooded my business with thousands of new subscribers every month.


Via Neil Ferree
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Neil Ferree's curator insight, August 27, 2014 12:39 PM

How to increase your conversions by 529%.Brian Dean shows how he does it on every new blog post article.

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Why Social Media Is So Important for Your Business in 2014

Why Social Media Is So Important for Your Business in 2014 | Social Stuff | Scoop.it
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media ma…

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How to Retarget Content to Facebook Custom Audiences | Social ...

How to Retarget Content to Facebook Custom Audiences | Social ... | Social Stuff | Scoop.it
Have you considered using Facebook to reach your existing customers or those who visit your website? Have you tried Facebook's custom audience options? Retargeting to the right audience is a must if you want to see more ...
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We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic]

We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | Social Stuff | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

 

Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).


Via Martin (Marty) Smith
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Holly Knowles's curator insight, May 16, 2014 1:24 AM

These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users  which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.

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EVENTS: How Hugecity grew through Facebook events

EVENTS: How Hugecity grew through Facebook events | Social Stuff | Scoop.it
Hugh Malkin is Co-Founder and CEO of Hugecity, a website and app that helps people discover Facebook events in their area. In the past 3 months our Facebook posts were clicked on 1.25 million times without setting up a single promotion.
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2014 Internet Marketing Trends Mashup - New Pinterest Board

2014 Internet Marketing Trends Mashup - New Pinterest Board | Social Stuff | Scoop.it

Writing a new Curatti.com piece about what is trending in 2014 and created a new ScentTrail Pinterest board to help pin the "trending elephants".


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How much does good SEO cost?

How much does good SEO cost? | Social Stuff | Scoop.it

Hire for Your Goals and Pay for Results. After establishing the SEO and marketing goals of your business, you should be better equipped to hire for your needs. When shopping for SEO, it’s best to consider all of your options and the costs associated with each of those options prior to making any decisions.


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Neil Ferree's curator insight, October 30, 2015 5:29 PM

Firms solely focused on SEO, generally have the most industry experience as they tend to consistently use and practice the latest SEO techniques every day across different industries. Some bigger firms employ large staffs with specialists in many areas, which can help ensure that they can solve your SEO challenges.

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9 Habits of Profoundly Influential People

9 Habits of Profoundly Influential People | Social Stuff | Scoop.it

Influential people have a profound impact on everyone they encounter. Yet, they achieve this only because they exert so much influence inside, on themselves.We see only their outside.We see them innovate, speak their mind, and propel themselves forward toward bigger and better things.And, yet, we’re missing the best part.The confidence and wherewithal that make their influence possible are earned. It’s a labour of love that influential people pursue behind the scenes, every single day.


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Daniel Watson's curator insight, July 26, 2015 8:20 PM


Every business owner should be seeking to maximise the level of their influence within their industry and within their community. Obviously, the more influential you become, the more potential customers and clients you will attract to your business. Adopting the habits of profoundly influential people, as outlined in this excellent guide, will certainly assist anyone to become more influential.

Antonio Pastor Serrano's curator insight, July 28, 2015 8:37 AM

añada su visión ...

Ricard Lloria's curator insight, August 6, 2015 2:46 AM

 

Every business owner should be seeking to maximise the level of their influence within their industry and within their community. Obviously, the more influential you become, the more potential customers and clients you will attract to your business. Adopting the habits of profoundly influential people, as outlined in this excellent guide, will certainly assist anyone to become more influential.

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Make your Google+ Page or Profile a Destination

Make your Google+ Page or Profile a Destination | Social Stuff | Scoop.it

Google+ is more than a social identity, it’s a social layer. Since the birth of Google+ in 2011, Google has slowly and consistently integrated the social network with its other products and services including Google Maps, Gmail, Google Play, YouTube, Google Search, Google Calendar, and more. With these integrations comes not only the chance to  to increase awareness for your brand across multiple Google services,


Via Neil Ferree
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Gerard Downey's curator insight, October 31, 2014 3:33 PM

I have to say Google plus is amazing did some testing on a site with no links time to go back

Neil Ferree's curator insight, October 31, 2014 4:06 PM

You should create, populate and optimize a Google+ Personal Page and a Google+ Brand page to get maximum value from the platform.

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15+ Ways to Create New Content from Old Content

15+ Ways to Create New Content from Old Content | Social Stuff | Scoop.it

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it.


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Neil Ferree's curator insight, January 8, 2015 3:50 PM

These 15 tips on how to create new content from old content are excellent ways to repurpose your best stuff.


Turning a blog post into a SlideShare Deck is one of my favorite tips I picked up from Kim.

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How to Become a Leader in Your Industry Using Social Media

How to Become a Leader in Your Industry Using Social Media | Social Stuff | Scoop.it
Do you want to grow your authority? This article shows you how to effectively use social media to prove your place as an expert in your field.
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How Brands Can Maximize Facebook Organic Post Targeting by Interest

How Brands Can Maximize Facebook Organic Post Targeting by Interest | Social Stuff | Scoop.it
Facebook marketers can now target their organic posts to fans with particular interests. Here's how to determine the best interests to target...
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Facebook Ad Campaign Changes: What Marketers Need to Know

Facebook Ad Campaign Changes: What Marketers Need to Know | Social Stuff | Scoop.it
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook's ad campaign structure can affect how you set up and test your ads. In this article you'll discover how to set up a Facebook ad campaign in the new structure. Campaign Structure Changes The biggest change…
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How To Manage Your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Social SEO Consultant wanting to showcase your service offerings, its as easy as ever for a prospective client to socially vet you in a matter of minutes.

 

Follow this blueprint to better manage your social media presence so your prospective clients will find your social link wheel appealing, compelling and more likely to engage you via one of your top social media channels.

 

Its best to do these search queries signed into Google and Bing accounts and in the incognito mode so you can minimize the personalization results to determine which of your social media channels are your most influential social channels.


Via Neil Ferree
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Neil Ferree's curator insight, June 12, 2014 12:47 PM

If you want to better Manage Your Social Media Presence the first thing you want to do is find out what your prospective customer is gong to see when they Google your personal brand (your name) and your business brand (your company name) and then follow this social media blueprint to optimize your social link wheel. 


When you do this, you will find that the leads your social content generates will convert faster than if you didn't use this process.


Click Here  to set up a free 30 minute Google Hangout to discuss this process in more detail.

Bill Hubbell's curator insight, July 3, 2014 5:29 PM

How to better manage your Social  Science mage, tips by Neil Ferree, a G+ Guru,  and a man that I have learned so much from. 

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2 Simple Ways to Customise Your Facebook Updates

2 Simple Ways to Customise Your Facebook Updates | Social Stuff | Scoop.it
Today I want to share a Facebook tip that I'm sure many ProBlogger readers will already know, but which I ...
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Tammy Fink's curator insight, July 15, 2014 9:41 AM

This is a great Facebook Hint...from me to you...www.bluewaterdesigns.biz

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5 Ways to Turn Customer Complaints into Business Ideas

5 Ways to Turn Customer Complaints into Business Ideas | Social Stuff | Scoop.it

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Nick Davies's curator insight, July 1, 2014 4:30 AM

Make a mistake, with a client but handle the aftermath well and you can gain a thoroughly loyal customer. I

joellemillery's curator insight, July 2, 2014 6:55 PM

that's what service means..

John Clinton's curator insight, July 3, 2014 12:35 AM

Interesting ideas.  It is good way to turn the negative tings into positive tings.  Complaints from customers may hide a new business or venture

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Social Media Marketing's Party Has Started!

Social Media Marketing's Party Has Started! | Social Stuff | Scoop.it

Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time. 

Marty Note
Great starter advice here such as:

Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.

Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.

Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.

Master the #hashtag. 

If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.  

 


Via Martin (Marty) Smith
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Witmer Group's comment, April 6, 2014 11:59 AM
Thanks for scooping and sharing!
Witmer Group's comment, April 9, 2014 11:54 AM
Thank you for scooping!
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Engagement - Get Seen in the Facebook News Feed

Engagement -  Get Seen in the Facebook News Feed | Social Stuff | Scoop.it
Social Media Marketing Podcast 72, in this episode John Haydon shares why Facebook engagement is important.
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