Social SEO for Travel & Tourism
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Video Marketing Pays Off For Small St. Lucia Apartment Villa Resort

Video Marketing Pays Off For Small St. Lucia Apartment Villa Resort | Social SEO for Travel & Tourism | Scoop.it
St. Lucia One Bedroom Villa Rentals - The Nook Villa 4, Self Catering Accommodation - YouTube.

Small private apartment villa resort in st. lucia offers One
Ian R. Clayton's insight:

This Blog shows how a small hotel got on first page of search results in a very crowed and competive market. Significant when most local hotels are falling of search!

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Ian R. Clayton's comment, January 25, 2014 8:35 AM
For more on how hotels are fa;ling off search se https://www.youtube.com/watch?v=-3h5u8sdwPo
Social SEO for Travel & Tourism
How changes in searcj and in digital marketing are reshaping Travel marketing
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Rescooped by Ian R. Clayton from eTourism Trends and News
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OTA’s set to dominate market unless hotels up their ‘digital game’

OTA’s set to dominate market unless hotels up their ‘digital game’ | Social SEO for Travel & Tourism | Scoop.it
According to the Competition and Markets Authority (CMA) about 70% of people who shop around for accommodation now use online booking sites

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Hotel owners understand the need for more digital marketing

The impact of digital marketing to a hotel’s demand, reputation and profitability has never been more evident than it is today, and yet hotels are still under-allocating resources to their team and their strategy.

Via Roland Schegg
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Want more detail get my book http://digitalmediaebook.com now on Amazon launch special at 1$
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Rescooped by Ian R. Clayton from lifestylesoftheartisan
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Hawksbill Baby Turtles - Lifestyles Video

Hawksbill Baby Turtles - Lifestyles Video | Social SEO for Travel & Tourism | Scoop.it
Baby Turtles gathered on the beach at day and released at night for their protection. See http://lifestylesOftheArtisan.com fo

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Rescooped by Ian R. Clayton from AllCastMarketing
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New Hotel Tourism Digital Media Book Reveals Breakthrough Marketing Strategies

New Hotel Tourism Digital Media Book Reveals Breakthrough Marketing Strategies | Social SEO for Travel & Tourism | Scoop.it
Digital Media Marketing is the latest book on how the digital landscape is changing marketing. Its examples, specific to hotels apply to all industries.

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HEDNA: Hotels admit steep reliance on OTAs

Hotels have a high dependency on online travel agencies to distribute their inventory, with almost every other channel deemed to be low on the same scale, according to a new HEDNA study.

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Booking.com leads the way as top hotel channel | PhocusWire

Some 72 million reservations have been analysed to discover what are claimed to be top revenue-generating booking channels for hotels.

The results, produced by channel management platform SiteMinder, show that Booking.com is considered the best performing outlet for hotels in the U.S. and Canada.

The top 15 booking channels contributed to to 87% of all revenue that passed through the company's platform during 2017, it says.

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Award Winning Crane Beach Featured in Barbados Beaches Travel Guide

Award Winning Crane Beach Featured in Barbados Beaches  Travel Guide | Social SEO for Travel & Tourism | Scoop.it
No visit to Barbados is complete without at least a few hours spent at The Crane,

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Rescooped by Ian R. Clayton from Travel2exotic
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Caribbean Cultural Tourism - Aliven Your Senses.

Want a true “historical” melting pot for your next holiday vacation? You should visit Barbados! It is one of the most unbelievably exotic islands to travel to. It has a history that dates back to the time of the Amarindians.



Cultural Tourism - Aliven Your Senses!

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TripAdvisor Hotel Bookings Continue to Slide as Non-Hotel Business Surges

TripAdvisor Hotel Bookings Continue to Slide as Non-Hotel Business Surges | Social SEO for Travel & Tourism | Scoop.it
TripAdvisor is finding success outside of the hotel booking space, even as expensive TV ads touting its hotel product continue to flood the airwaves in Nor

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Smartphones Open Hotel Rooms at Luxury Properties But That Should Be Just the Beginning

Smartphones Open Hotel Rooms at Luxury Properties But That Should Be Just the Beginning | Social SEO for Travel & Tourism | Scoop.it
While Marriott and Hilton pour millions into proprietary operations technology, independent hotels and smaller chains don’t have the same deep pockets. But

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What does the combination of Airbnb and instant booking mean for the travel industry?

The company has shifted to a focus on instantly bookable inventory and this shift could position Airbnb at the top of the market.
Though the pace at which units are being added to Airbnb has slowed, the growth in instantly bookable units has increased this year by more than 76.1%, from 923,990 units in January of 2017 to over 1.6 million units active instantly bookable listings today

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13 things I learned from six years at the Guardian – Mary Hamilton – Medium

13 things I learned from six years at the Guardian – Mary Hamilton – Medium | Social SEO for Travel & Tourism | Scoop.it
I started at the Guardian in 2011 as an SEO subeditor, working out how to bring the Guardian’s journalism to the widest possible relevant audience; in 2013 I moved to Australia to launch the local…
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Facebook, news publishers, and the ‘demand’ for video

Facebook, news publishers, and the ‘demand’ for video | Social SEO for Travel & Tourism | Scoop.it
Facebook traffic and engagement is way down for so many small to medium size publishers… and some bigger ones too. And the whole video thing is nuts. In my opinion, Facebook has and still is creating…
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Digital Media Marketing Hotels Tourism

Digital Media Marketing is now THE way to promote your brand and your product of service in whatever business you are in. The boo
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New book help hoteliers, hotel owners and tourism operators understand how to use digital media to drive traffic to your website and
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Rescooped by Ian R. Clayton from lifestylesoftheartisan
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Ian R. Clayton, Founder of LifestylesOftheArtisan Publishes Hospitality and Tourism Marketing Video

Ian R. Clayton, Founder of LifestylesOftheArtisan Publishes Hospitality and Tourism Marketing Video | Social SEO for Travel & Tourism | Scoop.it
2 Likes, 3 Comments - Ian R. Clayton (@irclay) on Instagram: “- Video of my book digital media marketing highlights some of the critical mistakes hoteliers and…”

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New Hotel Tourism Digital Media Book Reveals Breakthrough Marketing Strategies

New Hotel Tourism Digital Media Book Reveals Breakthrough Marketing Strategies | Social SEO for Travel & Tourism | Scoop.it
Digital Media Marketing is the latest book on how the digital landscape is changing marketing. Its examples, specific to hotels apply to all industries.

Via AllCastMarketing, Ian R. Clayton
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Rescooped by Ian R. Clayton from topics by gabriellabates57
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Review of Barbados Budget Hotels

Review of Barbados Budget Hotels | Social SEO for Travel & Tourism | Scoop.it
Love to travel, but cautious about spending too much on a vacation? Looking for cheap hotels in Barbados but don't want to sacrifice comfort and safety? Intimate Hotels of Barbados has got just the place for you, with rates as low as US$55 per night.

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Rescooped by Ian R. Clayton from eTourism Trends and News
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What's Behind Alibaba's $486 Million Investment in Hotel Tech Giant Shiji –

What's Behind Alibaba's $486 Million Investment in Hotel Tech Giant Shiji – | Social SEO for Travel & Tourism | Scoop.it
Will an Alibaba investment get Shiji closer to meeting its global ambitions? Shiji, a Beijing-based maker of software for hotels, retailers, and food servi

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Rescooped by Ian R. Clayton from traveltostlucia
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Poinsettia Villa Resort Outstanding Awards for Excellence

Poinsettia Villa Resort Outstanding Awards for Excellence | Social SEO for Travel & Tourism | Scoop.it

Poinsettia Villas St. Lucia Gets Awards of Excellence by excelling in areas of service and achievements. Poinsettia has consistently achieved excellence from TripAdvisor, Booking.com, Expedia and Hotel.com. It has also won the  sustainablity award from Skyviews or GreenMatters.


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Rescooped by Ian R. Clayton from PersonaHolidays
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Travel Trends – Eight Predictions For vacationers in 2018

Travel Trends – Eight Predictions For vacationers in 2018 | Social SEO for Travel & Tourism | Scoop.it
How predicted travel trends for 2018 apply to our charming island Barbados.

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Google to roll out new hotel search

Google is tightening its grip on the hotel search marketplace with the roll-out of a new platform this week.
The change will include a ramping up of the platform's capability in terms of speed but it will also feature a new user interface.

Google is also planning on moving its Hotel Ads service into AdWords, with a full launch anticipated in early-2018.

Via Roland Schegg
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AI in the Hotel Industry: The potential impacts - SiteMinder

AI in the Hotel Industry: The potential impacts - SiteMinder | Social SEO for Travel & Tourism | Scoop.it
AI is becoming more prominent in the hospitality industry and the potential benefits are expanding every day. Here are some examples.

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Small businesses in communities now spend more with Facebook than local press, Journalism Summit told – Press Gazette

Small businesses in communities now spend more with Facebook than local press, Journalism Summit told – Press Gazette | Social SEO for Travel & Tourism | Scoop.it
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
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Rescooped by Ian R. Clayton from AllCastMarketing
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What To Do When A Disaster Strikes

When disaster strikes, it is almost never wel anticipated, and even when scientist try to predict it, they seldom get it right. No one can know for sure what the impact will be. Caribbean people know this well in the face of storms and hurricanes that devasted whole nations. Case in oint is Dominica recovery from Maria. AidDominica helpers forum is features here.


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A former Google design ethicist fights against what he sees as mass manipulation by social media

A former Google design ethicist fights against what he sees as mass manipulation by social media | Social SEO for Travel & Tourism | Scoop.it
But Tristan Harris thinks that’s just what’s happening to the billions of us who use social networks like Facebook, Instagram, Snapchat, and Twitter, and he’s on a mission to steer us toward potential solutions—or at least to get us to acknowledge that this manipulation is, in fact, going on.

Via Roland Schegg
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