Exploring Social Selling
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Exploring Social Selling
How to use social media platforms to boost sales in the CPG environment
Curated by Aly Klein
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Quick Tips to Utilize Social Selling and Leverage Your AEs Today | Exploring Social Selling | Scoop.it
60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. This is all of the utmost importance in generating fresh leads. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0.

Via Gregg Breward
Aly Klein's insight:

Marketing often posts high standards for account executives and sales teams. By leveraging social media tools, you can be ahead of the game by spreading credibility and awareness. The new purchase path shows emphasis on buyer research prior to a meeting, so give the buyers something to look for and build confidence in your product/offering before you even meet!

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What Brands Say Won’t Happen in 2013

What Brands Say Won’t Happen in 2013 | Exploring Social Selling | Scoop.it
Top marketers don't expect mobile to really arrive, social to keep growing or TV to give up its perch.
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5 Ways CPG Brands Can Use Pinterest | Promotional Marketing content from Chief Marketer

How CPG companies can reach the 19% of online women through unique Pinterest offerings

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The Marketing Benefits Of Social Media [INFOGRAPHIC] - AllTwitter

The Marketing Benefits Of Social Media [INFOGRAPHIC] - AllTwitter | Exploring Social Selling | Scoop.it
The Marketing Benefits Of Social Media [INFOGRAPHIC] (The #Marketing Benefits Of Social Media [INFOGRAPHIC] http://t.co/mUCCsdCn via @alltwtr...)...
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Average Sales Are Over: Hello Social Selling

Average Sales Are Over: Hello Social Selling | Exploring Social Selling | Scoop.it
The first time I recall hearing the question "what’s the point of using social media for sales?" was when I was a Vice President of Sales for a software company presenting to a room full of salespeople in Las Vegas, Nevada.

Via Anthony Burke
Aly Klein's insight:

To be an above-average salesperson, you have to forget the old ways of cold calling/emailing and step up your game with new frontiers on social media. There will never be a better way to market than word-of-mouth, but social media allows you to enhance and spread WOM through your network socially. The rules are changing, and this playbook tells you how to stay in the game.

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Anthony Burke's curator insight, November 30, 2012 2:28 PM

We've been thru several sales processes from relationship sales, solution sales, CRM driven sales and now social selling

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Social Media Marketing is Not Selling | scs-connect.com

Social Media Marketing is Not Selling | scs-connect.com | Exploring Social Selling | Scoop.it

Great clarification on the unique uses of social media for sales and marketing. Clear objectives and differentiation that anyone who has worked in either the sales or marketing field could relate to.

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Social Selling: A Key Tool for Sales Representatives

Social Selling: A Key Tool for Sales Representatives | Exploring Social Selling | Scoop.it

Well-said summary of how sales representatives can jump ahead of the curve from a typical B2B salesman/woman by engaging in social media with a personal brand.

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How to Measure Your Social Media Traffic Using Google Analytics ...

How to Measure Your Social Media Traffic Using Google Analytics ... | Exploring Social Selling | Scoop.it
Social media traffic: How to track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.
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