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Rescooped by Nick Gregory from B2B Marketing and PR
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8 Steps To A More Effective B2B Content Marketing Program

8 Steps To A More Effective B2B Content Marketing Program | Social Selling | Scoop.it
“ There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? According to The Content Marketing …”
Via Jenni Hilton
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4 ways PR and marketing pros can use hashtags

4 ways PR and marketing pros can use hashtags | Social Selling | Scoop.it
“ This is the year of the social media symbol, with more and more campaigns using it. Follow this guide to ensure you use them correctly. ”
Via Jenni Hilton
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Is Social Selling All Hype? [Data]

Is Social Selling All Hype? [Data] | Social Selling | Scoop.it
New data indicated social sales may be more sizzle than steak -- or, sales organizations just aren't ready to prioritize for other reasons. You be the judge.
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Personal Branding on LinkedIn: 10 Mistakes to Avoid

Personal Branding on LinkedIn: 10 Mistakes to Avoid | Social Selling | Scoop.it
LinkedIn is a fantastic online business networking platform for professionals.
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Rescooped by Nick Gregory from LinkedIn Social Selling
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3 Ways To Reach New Prospects Using Your LinkedIn Connections [VIDEO] | Social Media Today

3 Ways To Reach New Prospects Using Your LinkedIn Connections [VIDEO] | Social Media Today | Social Selling | Scoop.it
Did you know that overall, you're 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that's an amazing statistic.

Via Bill Cosgrove, Koka Sexton
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6 Simple Photo Tools for Creating Social Media Visuals |

6 Simple Photo Tools for Creating Social Media Visuals | | Social Selling | Scoop.it
Create graphics, collages, add text, edit pictures and make cover images for your blog or social media profiles without using Photoshop.
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A few tips for building your personal brand - The Denver Post

A few tips for building your personal brand - The Denver Post | Social Selling | Scoop.it
A few tips for building your personal brand
The Denver Post
That is why building and maintaining your personal brand is so important. In 1997, Tom Peters wrote in Fast Company magazine, "We are CEOs of our own companies: Me Inc.
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12 Noteworthy Examples of B2B Companies on Instagram

12 Noteworthy Examples of B2B Companies on Instagram | Social Selling | Scoop.it
“ Find out how 12 B2B companies are utilizing Instagram to tell their brand's story in unique and noteworthy ways.”
Via Jenni Hilton
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Rescooped by Nick Gregory from itsyourbiz
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76% Of Sales Reps Find Social Selling Valuable, Only 31% Use It [Infographic]

76% Of Sales Reps Find Social Selling Valuable, Only 31% Use It [Infographic] | Social Selling | Scoop.it
According to PeopleLinx, only 31% of sales reps have incorporated Social Selling to their daily routine. The problem isn't that they don't see value.

Via Skip Boykin
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Rescooped by Nick Gregory from Public Relations & Social Marketing Insight
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Anatomy of an Excellent Whitepaper | Kapost

Anatomy of an Excellent Whitepaper | Kapost | Social Selling | Scoop.it

There are certain things that make content stand out. The topic, the design, the interactivity….


But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.


We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.


...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”


Via Jeff Domansky
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Jeff Domansky's curator insight, October 5, 2014 9:06 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Jeff Domansky's curator insight, October 5, 2014 9:11 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

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The Secret to Turning Your Sales Force Into a Social Selling Force

The Secret to Turning Your Sales Force Into a Social Selling Force | Social Selling | Scoop.it
There’s an art and skill to social sellingYou know that using social media platforms to sell your products or services is a good idea, but it’s not as simple as putting up a Facebook business page.
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Graham McGregor: How to use LinkedIn effectively - New Zealand Herald

Graham McGregor: How to use LinkedIn effectively - New Zealand Herald | Social Selling | Scoop.it
Graham McGregor: How to use LinkedIn effectively New Zealand Herald Alex can't recall how many times he has accepted a LinkedIn connection invite from someone to then receive an email marketing spiel about who they are, what they can do for him and...
Nick Gregory's insight:

How to use LinkedIn effectively - New Zealand style...

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Personal Branding 101: How to Discover and Create Your Brand

Personal Branding 101: How to Discover and Create Your Brand | Social Selling | Scoop.it
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. In the past few years personal bra...
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The First Step to a Great Personal Brand? A Distinct Look. - Entrepreneur

The First Step to a Great Personal Brand? A Distinct Look. - Entrepreneur | Social Selling | Scoop.it
Entrepreneur
The First Step to a Great Personal Brand? A Distinct Look.
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