Marketing: Digital, CPG, B2B
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The CPG space has historically been dominated by some of the world's biggest brands, but it's still disruptable. Embracing ecommerce is a must.
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Social intelligence is the best way to compete - especially in an industry like hospitality, where the "product" on offer is the same for all. Here are some insights from our newest report.
The difference between purchases made by Prime members and other shoppers is growing on Amazon, according to a new study by Consumer Intelligence Research...
How the retail sector is embracing Content Intelligence and AI to provide a more personalized experience to their customers....
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Experts say that Dollar Tree, the discount store chain that sells products for $1 and under, will be the retailer worst hit by tariffs.
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In the accessories category, Europe dominates the luxury market. Not only does it host some of the most sought after brands in the world, it generates the most love for these offerings. The social listening story around each offers insight around why this is, and how competitors can take steps to...
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Unilever has not given up hope of overhauling its dual structure, insisting there remains shareholder support for simplifying the business despite opposition to its plans to move its headquarters out of the UK.
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British shoppers are being deceived into buying products online by unscrupulous sellers on Amazon using fake and paid-for reviews, an investigation has found.
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These companies have been named the inaugural class of PepsiCo's Nutrition Greenhouse Program in North America.
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Finnish retailer S-Group opens up its data analytics so customers can see what they spend by product type.
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With Chinese buyers embracing homegrown brands, the big names of Western luxury might no longer carry the same weight only a few years from now.
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It plans more research into sustainable materials, and to keep up its rapid expansion in the US and overseas.
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The majority of consumers and small business owners prefer to text each other more often, according to a recent survey.
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Leafy greens — specifically those sold prewashed — are one of the riskiest foods when it comes to food poisoning.
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In yet another sign that consumer goods giants no longer have the upper hand when it comes to winning today’s consumers, a study has found that more than $17 billion in U.S. CPG industry sales have shifted from large players to small ones since 2013.
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Brands are still afraid of losing customers if they participate in political controversies. What's new is, they think controversies can win them customers, too — if they engage from the left.
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What is the content marketing Thanksgiving turkey analogy? Look for opportunities to repurpose content exactly as you would do with turkey leftovers.
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Are you ranking for informational, navigational or transactional content?
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B2B Marketing Analytics was built to be a marketer’s best friend. This one-stop data powerhouse is your trusty sidekick that can provide critical business insights and streamline your day-to-day processes.
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Oracle's Christiane Soto describes the steps for marketers to consider when crafting successful loyalty programs...
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Are customer experience analytics really necessary? Our new CX analytics report indicates many brands don't think so - but this is short-sighted thinking. Here's why.
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When it comes to protecting your customers' data, the job is never truly done. Here's what members recommend in order to improve your efforts and maintain your customers' trust.
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Why do some brands lose their relevance while others that have been around for decades (or even centuries) continue to survive?
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These three companies are using secondary brands to tap into big consumer trends without diluting their primary brand.
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More than half of a sample group of American teens surveyed admitted that they spend too much time on their phones and that they've tried to cut back at some point.
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