Marketing: Digital, CPG, B2B
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The CPG space has historically been dominated by some of the world's biggest brands, but it's still disruptable. Embracing ecommerce is a must.
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Proactive customer service might seem daunting, but it can be your competitive differentiator in a saturated market. Today’s high-value customer is engaged in, and open to, brand communication on social channels, so businesses shouldn’t wait to start a conversation to build recognition and loyalty.
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While it's not exactly like reading your consumers’ minds, understanding the consumer learning process can and will make you a more effective marketer.
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Some new approaches using GMO technology could address the more pervasive consumer concerns.
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Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while...
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Evolving consumption behaviors are challenging brands to deliver personalized advertising experiences to all consumer segments.
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Social Data is showing a massive trend in consumer adoption of hard sparkling adult beverages as consumers become wary of carbs in their drinks.
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B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content.
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Coca-Cola is in discussion to produce CBD beverages infused with CBD. Analysts at the investment bank Cowen say legal marijuana will hit $75 billion in sales by 2030 and will put pressure on alcohol sales.
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Follow these five marketing lessons from two of the internet's biggest brands.
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Crimson explains how consumer insights using AI are changing the marketing analytics universe in this blog.
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Oracle blog describes the opportunity for brands that mobility apps provide. Service providers who are able to deliver the best end-to-end experience will be the winners.
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Ad tech is changing, but not as much as some might expect.
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It may take a shift in mindset to translate the inspiration of CES into applications that create competitive advantage for your brands.
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There are plenty of ways to advertise over the coming year, so council members have some recommendations for choosing the right channel for you.
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Television advertisements are still the most effective form of marketing, according to Mars chief marketing and customer officer Andrew Clarke. CNBC reports the global candy manufacturer spends mos…
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The cool new trend in packaging these days seems to be eCommerce. But Mike Kresbach, V.P. of marketing at Bemis North America, says that’s just one part of the changing landscape. Kresbach recently spoke about the changes happening at brick and mortar stores during The Packaging Conference in Orlando, Fla., and he offered insight into how food and beverage companies can respond with better packaging options.  “Retail is still critically important to get right,” he says. “In terms of grocery, [eCommerce] is only 2 or . . .
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Consumer packaged goods (CPG) manufacturers and retailers in the U.S. are facing more pressure than ever due to modern, empowered consumers, new competition, and macroeconomic concerns. In this climate, they are increasingly facing the question, “Do Brands Still Matter?”
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While influencers offer a powerful means to reach out to your target audience, you want to be sure their time is being used wisely. Here are some ideas you can tap into.
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Jim Brown contributed his thoughts on Accelerating CPG Innovation with an Innovation Platform to the Dassault Systèmes 3D Perspectives Blog. He shares his views on the innovation imperative in CPG and how consumer goods companies can take innovation to the next level using a modern Product Innovation Platform (PIP). The post explains how an effectiveread more »
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Consumer tastes, retailer dynamics, and competition are constantly shifting in any consumer-based industry, meaning there’s no rest for the weary.
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Flexible plastic packaging is growing because it’s lightweight, sometimes recyclable, affordable and meets an increasing demand for packaged foods in developing countries.
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Food industry news, voices and jobs. Optimized for your mobile phone.
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