Marketing: Digital, CPG, B2B
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With social media firmly established as the most popular web activity amongst mainstream users, consumers now make their purchasing decisions in a dramatically different way to how they did just a fe…
Gina Tucker:

Stay on top of customer problems by tracking social media conversations. This is a great way to reach your audience at a broad level. If you help one person over social media, their whole network will see the interaction and understand the value of your customer service! 

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Walmart's commitment to low prices makes it tough to make a profit on cheap items sold online, so the chain has begun encouraging some of its major online vendors to provide higher-priced items.
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For centuries, marketers have struggled to understand exactly which of their marketing programs and touchpoints deliver value. Many companies are now in the process of modeling and measuring cross-channel attribution across their businesses. Unfortunately, partner marketing data -- including affiliate sales activity --  hasn’t always been a part of those models. 

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With the increasing availability of
Point of Sale and other downstream data over the last decade,
companies selling through retail channels have strived t
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While influencers offer a powerful means to reach out to your target audience, you want to be sure their time is being used wisely. Here are some ideas you can tap into.
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This piece originally appeared on Repsly Blog – to see the full series click here Winning in the beverage space isn’
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Make a commitment to be proactive about process improvement and make the time to evaluate one or two processes a year, especially those that have been in place for a long period of time.
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Seqster It's even hard to say. Interoperability. And it's certainly one of the major buzzwords at HIMSS.  My challenge at this meeting was to look beyond the obvious tongue-twister terms and ideas to find something different. 

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Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call “Generation-C.”...
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Greg Portell, Partner Consumer Products and Retail at AT Kearney, provides perspective on the mistakes that marketers make when trying to understand their consumers.
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Big-name consumer brands like Coca-Cola and Unilever are investing in logistics-focused startups, as pressure from a growing e-commerce sector forces CPG firms to improve delivery capabilities.
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Consumer packaged goods (CPG) manufacturers and retailers in the U.S. are facing more pressure than ever due to modern, empowered consumers, new competition, and macroeconomic concerns. In this climate, they are increasingly facing the question, “Do Brands Still Matter?
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Procter and Gamble, one of the world's largest advertisers, is putting several of its agencies together to work as one team in a pilot that it hopes will eliminate bureaucracy and lead to better advertising. 

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That fake people exist in the ether of social media should call into question how we think about digital demand and the way we approach technology as applied to knowing the customer. Facebook is at the center of this conundrum.
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Employees start to disengage from their work when their personal interests and goals don’t align with the goals and vision of the company where they work. It’s a critical issue for many businesses and one that’s often overlooked.

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Consumer preferences are changing and e-commerce is growing, lowering the barrier to entry for new players. As a result, CPGs are striving to maintain market share and drive sales. However, the industry sales growth rate for 2017 indicates that these efforts are not driving sufficient growth. While many CPGs are responding by increasing mergers and acquisitions activity—one recent example being Hershey’s acquisition of Skinny Pop owner Amplify—executives need to look beyond M&A and think critically about which new ideas will enable them to not just . . .
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Redefining the CPG Digital Marketing Ecosystem Partners in CPG brand building: marketing agencies and system integrators Emerging digital channels are visibly more effective than traditional offline media for reaching out to consumers. However, marketing in the digital age is fraught with complexity. What CPG companies need is a three-way collaborative model comprising the company, a marketing agency, and a system integrator.
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Amazon sales revenue has recently soared up to $136 billion in the US alone. The U.S.Department of Commerce confirmed that, while total ecommerce sales increased by 15.6% in 2016, the majority of growth went…...
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It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers certainly do.

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Drop blamed on CPG manufacturers misallocating coupon media, according to NCH Marketing Services report.
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Walmart's in-store meal-kit program brings an e-commerce model popularized by Blue Apron to supermarkets across the country, potentially changing the course of the nascent food concept, industry experts said.
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Clorox CIO Majit Singh has helped the $6 billion revenue consumer packaged goods company develop a better direct-to-consumer model using innovative new products, and by better use of data analytics.
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We’re in 2018 and regarding technology, the world has come a long way.There have been path-breaking advancements in technology since the beginning, like Android, self-driving cars, Virtual Reality, the launch of the Mars Rover…...
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Discover how you can use your data to influence brand, marketing and sales strategy and in turn increasing consumer engagement.
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Consumer demand for socially responsible brands and fresh food options and high-quality products shows no sign of slowing down – and where there’s strong and lasting affinity, there’s strong and lasting share of wallet. While the leading CPG brands will continue to lead the market – A.T. Kearney says the 25 largest food and beverage companies …
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What brings the greatest conversion at the shelf? As good as they may be, technologies alone don’t drive conversion. Jon Stine explores the question.
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