Marketing: Digital, CPG, B2B
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Ad tech is changing, but not as much as some might expect.
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It may take a shift in mindset to translate the inspiration of CES into applications that create competitive advantage for your brands.
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There are plenty of ways to advertise over the coming year, so council members have some recommendations for choosing the right channel for you.
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Television advertisements are still the most effective form of marketing, according to Mars chief marketing and customer officer Andrew Clarke. CNBC reports the global candy manufacturer spends mos…
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The cool new trend in packaging these days seems to be eCommerce. But Mike Kresbach, V.P. of marketing at Bemis North America, says that’s just one part of the changing landscape. Kresbach recently spoke about the changes happening at brick and mortar stores during The Packaging Conference in Orlando, Fla., and he offered insight into how food and beverage companies can respond with better packaging options.  “Retail is still critically important to get right,” he says. “In terms of grocery, [eCommerce] is only 2 or . . .
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Consumer packaged goods (CPG) manufacturers and retailers in the U.S. are facing more pressure than ever due to modern, empowered consumers, new competition, and macroeconomic concerns. In this climate, they are increasingly facing the question, “Do Brands Still Matter?”
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While influencers offer a powerful means to reach out to your target audience, you want to be sure their time is being used wisely. Here are some ideas you can tap into.
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Jim Brown contributed his thoughts on Accelerating CPG Innovation with an Innovation Platform to the Dassault Systèmes 3D Perspectives Blog. He shares his views on the innovation imperative in CPG and how consumer goods companies can take innovation to the next level using a modern Product Innovation Platform (PIP). The post explains how an effectiveread more »
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Consumer tastes, retailer dynamics, and competition are constantly shifting in any consumer-based industry, meaning there’s no rest for the weary.
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Flexible plastic packaging is growing because it’s lightweight, sometimes recyclable, affordable and meets an increasing demand for packaged foods in developing countries.
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Food industry news, voices and jobs. Optimized for your mobile phone.
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With new research highlighting the predictive power of demographic data, what impact might population size and density have on innovation?
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This blog post explains how to analyze consumer trends in CPG and uncover brand opportunities using social data, using the example of mobile technology.
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As advertising and ad measurement become more sophisticated, two things are certain: New technologies and channels are bombarding consumers with messaging, and consumers have become frustrated with advertising that they find irrelevant, disruptive and annoying. 

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Walmart's commitment to low prices makes it tough to make a profit on cheap items sold online, so the chain has begun encouraging some of its major online vendors to provide higher-priced items.
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For centuries, marketers have struggled to understand exactly which of their marketing programs and touchpoints deliver value. Many companies are now in the process of modeling and measuring cross-channel attribution across their businesses. Unfortunately, partner marketing data -- including affiliate sales activity --  hasn’t always been a part of those models. 

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With the increasing availability of
Point of Sale and other downstream data over the last decade,
companies selling through retail channels have strived t
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While influencers offer a powerful means to reach out to your target audience, you want to be sure their time is being used wisely. Here are some ideas you can tap into.
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This piece originally appeared on Repsly Blog – to see the full series click here Winning in the beverage space isn’
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Make a commitment to be proactive about process improvement and make the time to evaluate one or two processes a year, especially those that have been in place for a long period of time.
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Seqster It's even hard to say. Interoperability. And it's certainly one of the major buzzwords at HIMSS.  My challenge at this meeting was to look beyond the obvious tongue-twister terms and ideas to find something different. 

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Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call “Generation-C.”...
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Greg Portell, Partner Consumer Products and Retail at AT Kearney, provides perspective on the mistakes that marketers make when trying to understand their consumers.
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Big-name consumer brands like Coca-Cola and Unilever are investing in logistics-focused startups, as pressure from a growing e-commerce sector forces CPG firms to improve delivery capabilities.
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Consumer packaged goods (CPG) manufacturers and retailers in the U.S. are facing more pressure than ever due to modern, empowered consumers, new competition, and macroeconomic concerns. In this climate, they are increasingly facing the question, “Do Brands Still Matter?
No comment yet.

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Gina Tucker

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