Neuroeconomics: Eyes, Brain, Business — HBS Working Knowledge | Social Psychology |

At first glance, a neuroscientist and a business school might seem an odd fit. But in fact economists have been paying increasing attention to how the brain works.The field of neuroeconomics has gained ground in the past 10 years, with work exploring the brain processes that underlie decision-making.  And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights from social psychology, neuroscience, and business. "The big-picture question for me is in how we interact with other people," she says. "It's hard to come up with any business transaction you can do alone.