Social proof
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Social proof
Others influence how we see the world. And we influence how the world sees us.
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Influencers and Change Management - techguerilla talk

Influencers and Change Management - techguerilla talk | Social proof | Scoop.it

If possible, try to spread influencers horizontally (as opposed to vertically) throughout the organization.  That way the message of your business is more widely.

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Trust and Social Influence - Like Minds

Trust and Social Influence - Like Minds | Social proof | Scoop.it
Can you measure social influence online? What's the difference between a celebrity and an influencer? And what do different parts of your business need to measure?
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How To Build Social Credibility During Job Search | Tim's Strategy®

Social credibility during job search comes with five factors: relevance, ease of connecting, legitimacy, reduction of risk and speed to find you online.
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Familiarity Breeds Contempt — PsyBlog

Familiarity Breeds Contempt — PsyBlog | Social proof | Scoop.it
People’s intuition is that learning more about a new acquaintance will lead to greater liking. In fact, on average, we like other people less the more we know about them.
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4 Lessons in Social Media Influence from Lady Gaga

4 Lessons in Social Media Influence from Lady Gaga | Social proof | Scoop.it
Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in...
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Google's Spreading Tentacles of Influence - BusinessWeek

Google's Spreading Tentacles of Influence - BusinessWeek | Social proof | Scoop.it
The search giant has ties to important organizations that help sway public opinion...
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The Year of Social Influence | Business 2 Community

The Year of Social Influence | Business 2 Community | Social proof | Scoop.it
It’s been a landmark year for technology and the World Wide Web. 2011 marked the beginning of influence measuring trends.
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How to Influence People: The Most Overlooked Secret | Goins, Writer

How to Influence People: The Most Overlooked Secret | Goins, Writer | Social proof | Scoop.it
I could get in a lot of trouble for sharing this, because some people don't want you to know the secret to influencing people. So, here goes...
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Psychology of Persuasion — PsyBlog

Psychology of Persuasion — PsyBlog | Social proof | Scoop.it

Do you want to be an agent of change? Psychological research reveals how to tip the balance in your favour.  18 articles are included.

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meraz.pdf

"Is There an Elite Hold?  Traditional Media to Social Media - Setting Influence in Blog Networks."  Article by Sharon Meraz, Journal of Computer-Mediated Communication, 2009.

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Social signals and search: what is the impact?

Social signals and search: what is the impact? | Social proof | Scoop.it
It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.
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Social Signals & SEO: Focus on Authority

Social Signals & SEO: Focus on Authority | Social proof | Scoop.it
I'm a big believer in the increasing role of social signals in search. Likes, +1s, and social links are still a noisy signal, which affects their use by search engines. In addition, it should affect how you view your social strategy from an SEO perspective. The bottom line is that you need to focus on authority, your own, as well as relationships with other authorities.
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Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012

Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012 | Social proof | Scoop.it
Brands recognize that search marketing has a strong ROI, with 72 percent of recently surveyed search marketers indicating they plan to increase their SEM...
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The Acceptance Prophecy: How You Control Who Likes You — PsyBlog

The Acceptance Prophecy: How You Control Who Likes You — PsyBlog | Social proof | Scoop.it
Is interpersonal attraction a self-fulfilling prophecy? The mystical-sounding 'acceptance prophecy' is simply this: when we think other people are going to like us, we behave more warmly towards them and consequently they like us more.
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A Simple Boost for Social Confidence — PsyBlog

A Simple Boost for Social Confidence — PsyBlog | Social proof | Scoop.it
An easy self-affirmation exercise helps reduce social insecurities for at least two months.
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How to Be More Likeable: 10 Things to Do Today | CAREEREALISM

To a large measure, your likeability will lead to success or failure. Here are 10 characteristics of likeable people.

How to use Twitter to find a job

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Are You a Skilled Social Actor or a Social Chameleon? | Psychology Today

Are You a Skilled Social Actor or a Social Chameleon? | Psychology Today | Social proof | Scoop.it
Are you socially skilled or just fitting in? By Ronald E. Riggio, Ph.D....
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What are The Key Behaviors of Top Social Media Influencers? - Forbes

What are The Key Behaviors of Top Social Media Influencers? - Forbes | Social proof | Scoop.it
What is it that separates people with strong online influence from people and organizations that have less of it? For anyone who needs to improve their online status here are three main areas to work on.
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What Do Social Media Influencers Do That You Don't (but Could) - Forbes

What Do Social Media Influencers Do That You Don't (but Could) - Forbes | Social proof | Scoop.it

The differences between social media influencers and the online strategies of other groups are so marked that it is worth asking the question what do social media influencers do that the rest of us don't?

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How to Make Social Proof Work Online | Writing On The Web by Patsi Krakoff, The Blog Squad

How to Make Social Proof Work Online | Writing On The Web by Patsi Krakoff, The Blog Squad | Social proof | Scoop.it
Dr. Patsi Krakoff diagrams how 4 types of online client reviews provide social proof that your products and services work. Some are better than others.
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krishnan-homophily-influence.pdf

"Homophily or Influence? An Empircal Analysis of Purchase within a Social Network."  By Liye Ma, Ramayya Krishnan, and Alan Montgomery.  Carnegie Mellon University (2010).

 

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How To Make A Lasting Impression - Forbes

How To Make A Lasting Impression - Forbes | Social proof | Scoop.it
You sound great in e-mail, on social media and on the telephone. Don’t blow it in person.
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Using Social Media to Build Site Authority

Using Social Media to Build Site Authority | Social proof | Scoop.it
The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make th...
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The End of Link Building as We've Known and Loved it

The End of Link Building as We've Known and Loved it | Social proof | Scoop.it
The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind. Google...
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