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7 Ways to Improve Your LinkedIn Company Page : Social Media Examiner

7 Ways to Improve Your LinkedIn Company Page : Social Media Examiner | Social PPC | Scoop.it
#1: Support Brand Recognition

#2: Promote Specialized Landing Pages

#3: Speak Directly to Prospects

#4: Improve Visibility in Search

#5: Feature Specialties

#6: Stay Top of Mind With Your Audience

#7: Engage With the Community

Via CYDigital
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CYDigital's curator insight, April 22, 2016 12:47 PM

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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Which Mobile Photo Editor Is Right for You? | Fstoppers

Which Mobile Photo Editor Is Right for You? | Fstoppers | Social PPC | Scoop.it

I think the only thing that has changed photography more than the invention of digital cameras is the ever-growing involvement of photography and social media.

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Is Pinterest or Instagram better for driving ecommerce?

Is Pinterest or Instagram better for driving ecommerce? | Social PPC | Scoop.it

Marketers are very aware of the potential that social media holds for ecommerce retailers.

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The Best 8 iPad Video Creation Apps for Teachers in 2014 ~ Educational Technology and Mobile Learning

The Best 8 iPad Video Creation Apps for Teachers in 2014 ~ Educational Technology and Mobile Learning | Social PPC | Scoop.it

This Pin was discovered by Raki's Rad Resources. Discover (and save!) your own Pins on Pinterest. | See more about Mobile Learning, Educational Technology and Apps.

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Pinterest becomes effective marketing tool - Goshen News

Pinterest becomes effective marketing tool - Goshen News | Social PPC | Scoop.it
Pinterest becomes effective marketing tool Goshen News The social network with the most year over year growth in 2012 was Pinterest.
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Facebook Launches Cost Per Action For Advertisers - AllFacebook

Facebook Launches Cost Per Action For Advertisers - AllFacebook | Social PPC | Scoop.it
Facebook announced Wednesday that advertisers that want to grow their fan bases can now pay based on a cost-per-action basis.
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Infographic: 26 Ideas For Split Testing Your Search Ads

Infographic: 26 Ideas For Split Testing Your Search Ads | Social PPC | Scoop.it
If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space.
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Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate | Social PPC | Scoop.it
‘Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC.
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Mobile Ad Spend in Canada Rises with Smartphone, Tablet Uptake - eMarketer

Mobile Ad Spend in Canada Rises with Smartphone, Tablet Uptake - eMarketer | Social PPC | Scoop.it
Smartphone penetration is rising fast in Canada, having reached nearly half of adults, according to research. And tablets more than doubled in use over the past year as well, to 21% penetration.
Jeff Hinds's insight:

This year, eMarketer expects mobile ad spending, including display, search and messaging-based formats, to reach nearly $190 million.

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Facebook threat to Google grows in mobile

Facebook threat to Google grows in mobile | Social PPC | Scoop.it
Facebook has led rival ad publishers in taking over the mobile display ad market, becoming an even bigger threat to Google, according to an IDC report.
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Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps | Social PPC | Scoop.it
Weaker app presence for brands, and stronger data for Facebook.
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Facebook calls out ‘Local Search’ on iOS

Facebook calls out ‘Local Search’ on iOS | Social PPC | Scoop.it
Facebook has renamed its Nearby feature on iOS "Local Search," making its function more obvious and possibly increasing the number of users who will try it.
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Ads Manager Facelift Makes It Easier For Facebook Advertisers To Track Performance

Ads Manager Facelift Makes It Easier For Facebook Advertisers To Track Performance | Social PPC | Scoop.it
A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads.
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Social Media Marketing for Biz

Social Media Marketing for Biz | Social PPC | Scoop.it

Explore Tubarks Consulting's board "Social Media Marketing for Biz" on Pinterest, a visual bookmarking tool that helps you discover and save creative ideas | See more about Social Media Marketing, Social Media and Marketing.

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Lobster - Search and marketplace for social media content

Find and buy royalty-free images and videos from real people on Instagram, Flickr and more. Reward authors. Go beyond photo stock.

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#SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's Roundup

#SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's Roundup | Social PPC | Scoop.it

Social Media - 'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...

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A Look at Ads on Instagram

A Look at Ads on Instagram | Social PPC | Scoop.it
Instagram, fastest growing photo sharing mobile app, has recently shared its plans to introduce advertising on the platform. In this post the Facebook-owned fastgworing company provides a few more details about exactly what ads on Instagram will look like.
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Facebook Rejecting Your Ads? Here's Why

Facebook Rejecting Your Ads? Here's Why | Social PPC | Scoop.it
If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected – which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. Don’t despair! First off, ALWAYS adhere to the rules and make every effort to keep your account in good standing. Other than that, here are some of the reasons your ad may be getting rejected. Keep this list handy, so the next time you create Facebook ads you’ll have it to refer to – and lower the odds your ad will be rejected.
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Twitter Advertising: Introducing Keyword Targeting in Timelines

Twitter Advertising: Introducing Keyword Targeting in Timelines | Social PPC | Scoop.it
Share and discover what’s happening right now, anywhere in the world.
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Websites must be mobile-friendly to comply with FTC’s new digital advertising guidelines | mobiThinking

Teaser: The FTC updated its digital advertising guidelines to underline the fact that the same rules apply to mobile advertising, sites and apps as online (and offline).
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Publishers threaten to cut out ad networks in mobile display advertising - Research - Mobile Marketer

Publishers threaten to cut out ad networks in mobile display advertising - Research - Mobile Marketer | Social PPC | Scoop.it
Facebook and Twitter are among a handful of publishers that control 52 percent of mobile display spend, showing how media brands could push out ad networks if they can offer advertisers strong value propositions, according to a new report from...
Jeff Hinds's insight:

Publishers are going straight to Facebook, Pandora and Twitter for mobile advertising.

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Younger Consumers Turn Up Digital Music Listening - eMarketer

Younger Consumers Turn Up Digital Music Listening - eMarketer | Social PPC | Scoop.it
Terrestrial radio is losing ground among 13- to 35-year-olds in the US, as they spend more time with online radio services like Pandora. Mobility and connectivity are big reasons for increased music streaming.
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Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting | Social PPC | Scoop.it
Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors, but the latter seems likelier) will be revealed by CEO ...
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Didn't attend SES Conference in New York last week? Here are links to download all the presentations : PPC

* http://intel.clickzacademy.com/tags/sesny13-day1 * http://intel.clickzacademy.com/tags/sesny13-day2 * http://intel.clickzacademy.com/tags/sesny13-da...
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Mobile App Targeting On Facebook Gets Smarter With OS & Wi-Fi Targeting

Mobile App Targeting On Facebook Gets Smarter With OS & Wi-Fi Targeting | Social PPC | Scoop.it
Last year Facebook launched Mobile App Install Ads which give advertisers the ability to specifically promote application installs from those apps in the App Center.
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