Google Plus - Don't be deceived by talk of social network competition | Social Networking for Information Professionals |

Ultimately Google+ and +1 are addons to the search giants engine, incorporating social graph even further into it’s already formidable monopoly of search on the internet. Google’s motivations have less to do with competing against Facebook and tons more to do with enhancing search and making sure it stays at the top of the world data banks AND most interesting of all, ALL of it will be used to shape our search preferences using all the billions of bytes of information we are putting into Google’s hands .