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Are You Wasting Your Marketing on Bots?

Are You Wasting Your Marketing on Bots? | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
A new study suggests that up to two-thirds of Web traffic comes from bots, not humans. Do you know where your clicks are coming from? (Are You Wasting Your Marketing on Bots?
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What are best practices for social media use by media companies? - Inland Press

What are best practices for social media use by media companies? - Inland Press | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
What are best practices for social media use by media companies?
Inland Press
Setting a successful social media policy at your media company is really about setting expectations, said Henry M.
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Leading the next-generation marketing model - Daily Star Online

Leading the next-generation marketing model - Daily Star Online | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
Daily Star Online Leading the next-generation marketing model Daily Star Online Having met many veterans through my profession, it seemed a little unlikely for a young talent to lead a marketing agency; the marketing scene is brutally competitive...
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Sharing matters: four reasons why people share on Facebook | Travel Industry News & Conferences - EyeforTravel

Sharing matters: four reasons why people share on Facebook | Travel Industry News & Conferences - EyeforTravel | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
People are bombarded with messages everywhere they go, so standing out in an increasingly social, online world requires a clear understanding of how, when and why content is shared.
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Pós-graduação aumenta chance de ter aumento de salário, diz estudo

Pós-graduação aumenta chance de ter aumento de salário, diz estudo | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
Apostar em uma pós-graduação amplia, sim, as chances de aumento de salário ou uma promoção. Pesquisa da consultoria Robert Half com executivos brasileiros de alta e média gerência mostrou que 66% dos profissionais com um MBA ou com pós-graduação tiveram alta salarial após a realização do curso.

Dentre os profissionais que tiveram alta salarial após a conclusão do MBA ou de especializações, pelo menos 22% receberam mais que o dobro do salário que ganhavam antes do curso.


Via Luciano Sathler
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Tem dúvida se quer fazer uma pós? Dá para parar?

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Laércio Bento's curator insight, May 24, 2013 3:33 PM

Não para, não para, não para...

 

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3 ways to use Internet marketing to build your brand - Business Journal (blog)

3 ways to use Internet marketing to build your brand - Business Journal (blog) | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
3 ways to use Internet marketing to build your brand
Business Journal (blog)
Brand recognition is one of the most important competitive advantages that a business has.
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[Infographic] The Secret to Generating More Likes On Instagram - SocialTimes

[Infographic] The Secret to Generating More Likes On Instagram - SocialTimes | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
A new study from visual analytics and marketing firm, Curalate, applies color theory to social media marketing.
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5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner

5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy.
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Tendencias: conteúdo é quase tudo. Para completar, conteúdo de qualidade.

Tendencias: conteúdo é quase tudo. Para completar, conteúdo de qualidade. | Social Network, Marketing, gastronomia, pesquisa de mercado | Scoop.it
2013 Digital Trends #Infographic (2016 Digital Trends #Infographic http://t.co/8h6VIXVKfl #marketing)
Laércio Bento's insight:

Passo 1: pense conteúdo, não mensagem; Passo 2: pense na qualidade do conteúdo. Ante-passo: pense estrategicamente e responda: qual a relação dessa comunidade (ou mídia social) com meu produto ou minha marca? Nosso curso deverá ir ao ar em agosto na Universidade Metodista de São Paulo : Analista de Mídias Sociais.

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