Engineering Social Contagions: Optimal Network Seeding in the Presence of Homophily by Sinan Aral, Lev Muchnik, Arun Sundararajan :: SSRN | social network human computer interaction product design | Scoop.it

We use data on a real, large-scale social network of 27 million individuals interacting daily, together with the day-by-day adoption of a new mobile service product


Via ukituki