Who is your Chief Engagement Officer? | Social Mind | Scoop.it
Last week, I had the pleasure of facilitating a round table of executives in the Boston area who are responsible for leading the digital agenda at their companies.


One of the hottest topics we covered was how mobile is blurring the boundary between a product experience itself and the marketing, sales and service around it.


For many products, digital channels have been thought of as exactly that -- channels for reaching a customer and helping them along their decision journey. But mobile is now creating a blend of product and experience that supersedes the idea of channel delivery.


Read more: http://www.linkedin.com/today/post/article/20121109044008-1816165-who-is-your-chief-engagement-officer