9 Tips for Running Successful Facebook Contests | Social Mind | Scoop.it
Facebook Contests: Learn how to run a successful Facebook contest aimed at your target audience and gain information about your customers.


Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook.


Here are 9 tips for making Facebook contests more successful:


#1: Determine Whether You Really Need a Contest -- The bottom line: have specific goals and don’t run a contest just because everyone else is doing it!

#2: Decide Which Type of Facebook Contest Will Help You Reach Your Goals -- sweepstakes, essay, photo or video?

#3: Familiarize Yourself With Facebook’s Policies and Guidelines -- When it comes to contests, Facebook has an extensive list of “do’s and don’ts.”

#4: Choose a Third-Party App to Run the Contest -- Facebook explicitly requires businesses to run a contest on a third-party application, and it’s nearly impossible to meet all of their other promotions guidelines without one.

#5: Pick a Relevant Prize -- Remember that the value of your prize should reflect the effort participants need to make to enter.

#6: Make it easy to enter

#7: Tell the World About Your Contest

#8: Consider Facebook Ads to increase the reach of your promotion.

#9: Finally: Don’t Forget to Follow Up!


By Jim Belosic


Full article: http://www.socialmediaexaminer.com/facebook-contests/