Social Mind
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Social Mind
Social Media Tips, Tools and Resources
Curated by Katia Frolova
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2013: Adding Context to Content

2013: Adding Context to Content | Social Mind |
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.We’ve spent the past few years as marketers wrapping our brains around the changing landscape.


In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers.

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What social media should your business use?

What social media should your business use? | Social Mind |

In social media there is only one rule: there is no rule. So of course, I could tell you that you should be on all networks. However, who has the time to run 78 different social networks? So you have to make a choice.


So which network do you choose?


By Antoine Grebert

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10 Rules Or How To Write A Compelling ‘ABOUT ME’ Page

10 Rules Or How To Write A Compelling ‘ABOUT ME’ Page | Social Mind |

"How to write a compelling 'about me' page and bio for your website and online profiles"


Writing the perfect pitch and crafting a compelling bio is difficult.

That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists wouldn’t exist if it was easy to articulate the essence of what we do, and communicate how and why we do it.

There’s no way around it, you need to spend some serious time and energy on your about page, because it’s probably one of the most visited pages on your website.

1. Know who you’re talking to --> This is the most overlooked aspect of brand and business communication. Every message you craft should begin by understanding the audience it’s intended for. If you don’t know who you’re talking to how can you tell them what they want and need to hear? 


2. Don’t just lead with the facts --> People need to know more about the real you. Facts alone don’t persuade. Make your website a window and not a wall.


3. Share your values --> Tell people who you are and what you believe.


4. Show yourself --> Build trust by adding a well shot photo to your bio and about page. Your potential clients like to look into your eyes.


5. Tell the story of your professional journey --> Explain how you got to where you are today. This doesn’t have to be a chronological list. Make it interesting. Enable people to understand how you know what you know.


6. Tell people how you can help them --> Be specific, add links to products and services.


7. Demonstrate how you’ve provided solutions for others --> Link to your portfolio and list projects you’ve worked on.


8. Give a sense of what it’s like to work with you and show people why they can trust you --> Add client testimonials and stories about how you work.


9. Add a contact link --> Your about page should not only provide information and build trust, it must also encourage potential clients to get in touch.


10. Don’t make it all about you --> Share some insights about what you have in common with your audience.


Read the full article to find out which are the best About Pages that work:

By Bernadette Jiwa

Via maxOz
maxOz's comment, August 4, 2012 12:55 AM
Mithu Thank You Very Much for Sharing My Scoops, Appreciate Your Support, Have A Great Weekend, Be Well, Michele
Rescooped by Katia Frolova from SOCIAL MEDIA, what we think about!!

12 Keys to Success on Twitter

12 Keys to Success on Twitter | Social Mind |

Twitter was never designed to be a social network but it has become one.

In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.


When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.


It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet


In the nearly six years since its founding over 600 million users have registered Twitter accounts.


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Via Martin Gysler
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Social Mind |
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.


To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.


But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.


Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).


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Via Martin Gysler, John van den Brink
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Gamification Actually Shows No Signs of Slowing Down

Gamification Actually Shows No Signs of Slowing Down | Social Mind |

Earlier this week, Gartner Research released a study with the headline “Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.”


Despite the 80% failure rate in 2014, in 2015 Gartner believes “40% of Global 1000 corporations will use gamification as the primary mechanism to transform primary business operations. By 2016, gamification will be an essential element for brands and retailers to drive customer marketing and loyalty. By 2017 50% of Global 1000 will use gamification and learning for recruitment processes. A gamification program will be a key organizational enabler for 75% of enterprise-oriented dev ops initiatives, up from less than 1% today.”

By Adam Chapman

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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Social Mind |

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.

First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more:

Via Martin Gysler
John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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10 Affordable Social Media Tools for Small Businesses

10 Affordable Social Media Tools for Small Businesses | Social Mind |

Small businesses can’t afford to be ignorant about social media any longer, but can they afford the tools necessary to get the most out of what social media has to offer? The answer is yes. There are plenty of tools that cost less than $100 per month that can add new dimensions to your business while adding to your bottom line.


You see, just being on Facebook and Twitter or any other social network, even if it’s where your customers are isn’t enough.

Via Level343
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Social Media, How it impacts your business now

"It doesn't matter if the nature of your business is B2B, B2C, or something in between. Significantly improve your marketing ROI by integrating a highly strategic social media marketing campaign into your marketing mix. If you don't think social media is impacting your business, the stats in this video will change your perspective."

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