SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Write For A Blog Reader And Not A Book Reader

Write For A Blog Reader And Not A Book Reader | SOCIAL MEDIA, what we think about! | Scoop.it
When you sit down to read a book, you read from left to right, paragraph to paragraph, page one to page two. That’s how I read a book, anyways. When you read a blog, how do read it? I scroll like I’m looking for something, even if I don’t know...
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Five Keys to Creating Content that Drives Awareness

Five Keys to Creating Content that Drives Awareness | SOCIAL MEDIA, what we think about! | Scoop.it
It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is intended to establish your brand, your expertise or your perspective in the mind of your target market, when they are not researching or considering solutions. This content is valuable to a far broader audience than even early stage buying cycle content...
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