SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | SOCIAL MEDIA, what we think about! | Scoop.it

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...

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Inactive Twitter Users, The Options For Unfollowing Them

Inactive Twitter Users, The Options For Unfollowing Them | SOCIAL MEDIA, what we think about! | Scoop.it

Inactive Twitter Users, What Do You Do With Them!


One of the most popular blog posts here on Blazing Minds happens to be “How To Find Out Who Unfollowed You On Twitter” and in that post I talk about using a Twitter Tool to find those tweeters that may have followed you and then unfollowed you. But what about those inactive Twitter users that you may have followed, but they don’t do anything.

 

Yes I know I’ve posted about this in “How To Unfollow Non Tweeting Tweeters On Twitter” but I thought it may be a good idea to give you some further options and some other Twitter Tools that do the same thing and to see if they are all correct...

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5 tips to avoid social media burnout

5 tips to avoid social media burnout | SOCIAL MEDIA, what we think about! | Scoop.it
Working in social media can be quite a stressful and overwhelming experience. The constant pressure of staying on top of one's niche to provide quality content may lead to a lack of proper physical and mental rest. The consequences are not fun. Burnout makes life miserable and kills efficiency and productivity.

 

Those who have experienced burnout know that there are ways to avoid it. In this article, I will share five tips that I have used successfully throughout my career...

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It’s Here.

It’s Here. | SOCIAL MEDIA, what we think about! | Scoop.it

There’s more documentation on ‘how to make money online’ than most subjects out there, yet I can safely say that 99% of people who try to replace their offline income fail to do so. Many of you have seen the case studies of marketers – who clearly already know what they’re doing – building another successful website. Inspiring? Without a doubt. But obviously there’s still something missing.

 

For a long time I wondered what it would take to fill that gap. What would increase the number of people who follow advice in this space and actually achieve some form of success. Then the answer came to me. Or rather, she did...

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6 Ways to Become Likeable With Social Media

6 Ways to Become Likeable With Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
Social media book review: Likeable Social Media—How to Delight Your Customers and Create an Irresistible Brand by Dave Kerpen. Find out why you should read it!

 

Would you like people to rave about your business?

 

Wouldn’t it be nice if customers fall in love with your brand?

 

If you think that sounds silly, see what people are saying about Mayor Cory Booker of Newark, New Jersey.

 

Author’s Purpose: Dave Kerpen wrote this book to teach brands how to use social media to achieve likeability, transparency and responsiveness in a digital marketplace.

 

Consumers like to share with—and feel connected to—brands, organizations and even governments that they like and trust.

 

In the book, the author reveals 18 key principles that will get people raving about you and your products, while helping you achieve all of your other marketing objectives...

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99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too)

99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) | SOCIAL MEDIA, what we think about! | Scoop.it

In my last post I explained why free stuff is link building gold, and in this update I'm giving you 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many more, so please leave your comments and help grow this list.

 

These ideas come from methods I've seen customers use to get free stuff in researching the Free Stuff Everyday book, and also ideas we've used for clients at Koozai. In short there's nothing below that can't be sourced to the real world, so please give every idea a chance.

 

These ideas focus on getting increased chatter about your brand online, with the logic that when people are talking about your brand they are likely linking to it as well. If you find there is a lot of brand chatter without any links, you can always use brand monitoring tools to track your mentions, and then followup to ask for a link...

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7-point Checklist For Bloggers Who Want to Create a Profitable Blog

7-point Checklist For Bloggers Who Want to Create a Profitable Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Before I aggressively started to build my Motivational Memo blog at the beginning of this year I had already owned a web design company for over seven years.

 

During that time I have seen the good, the bad and the ugly in web design, and now that I have entered the blogging industry I continue to see the same mistakes being made by many bloggers.

 

So use this quick checklist to analyze your own blog.
1. How well is your blog structured?

- Have you clearly identified your audience?
- What’s in it for the client when they come to your blog?
- Do you have a call to action?
- Is your blog outstanding? What do you do differently from others?...

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10 Best Ways To Comment On Facebook Photos

10 Best Ways To Comment On Facebook Photos | SOCIAL MEDIA, what we think about! | Scoop.it
A picture might tell 1,000 words, but there's always a good comment you can post on a Facebook photo.

Ah, the Facebook photo experience! It’s where most of our time goes. While there’s the occasional album you browse hoping to leave no trace of your presence, every once in a while a comment is indeed in order.

Whether it is a friend’s new profile picture, or a picture too ridiculous, too funny, or too adorable to leave without acknowledgement, here’s your guide on figuring out how to leave your mark.

The Cute Picture You’re In...
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The 5 Critical Social Media Skills You Need To Disperse

The 5 Critical Social Media Skills You Need To Disperse | SOCIAL MEDIA, what we think about! | Scoop.it

Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is.

 

Everybody in your company is in marketing, whether they want to be or not.

 

The people in your company today should have the characteristics and confidence to succeed in this environment. Let the ubiquity and speed of communication empower your staff to act and be helpful, no matter where they are on the organizational chart.

 

Social media and real-time business affects every employee in your organization in some way. Your official social media team—the people tasked with developing and maintaining your social outposts and real-time customer connectivity—are a critical part of your approach. But the rest of your employees are equally important to consider, as many of them will have to incorporate some measure of new responsibilities into their existing job functions...


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15 Writing Tips From Ann Patchett

15 Writing Tips From Ann Patchett | SOCIAL MEDIA, what we think about! | Scoop.it
Love Ann Patchett’s books and wish you could write like her? These are some priceless writing tips she shared at a recent author talk in Queensland, Australia when visiting for the Brisbane literary festival.

 

So I raved down the phone to my literary luvvie friend Lisa.

 

“You have to read it!”

 

She seemed a bit cool about the idea.

 

“I don’t have time for reading right now. Who’s it by?”

 

“Oh, I can’t remember – Ann Pritchard? She’s the one that wrote Bel Canto. ”

 

“You mean Ann Patchett?”

 

“Yeah, that’s it.”

 

“She’s one of my favorite authors. Her book The Patron Saint of Liars is brilliant and I love Truth and Beauty.”

 

“Really? Well you have to read State of Wonder then.”...

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23 Tweetable Insights From "The Lean Startup"

23 Tweetable Insights From "The Lean Startup" | SOCIAL MEDIA, what we think about! | Scoop.it

Across different industries, there are people that I deeply respect. This respect is based fundamentally on two attributes:

 

1) They are disproportionately right with their ideas (or at least, I think they're right).

 

2) They are exceptionally good at communicating their ideas at useful levels of abstraction.

 

In the marketing industry, one of my favorites is Seth Godin. When it comes to startups, one of my favorites is Eric Ries.

 

I had dinner with Eric in Boston when he was in town for the Business of Software conference (it's coming up again, you should go. I'm speaking again, for the 4th year in a row). During that dinner we chatted about the book Eric was working on. I sympathized with his plight. Writing a book is hard, even if you're a good writer, like Eric. I'm happy to announce that Eric's book was released today. If you're reading this blog (which you clearly are), you should read Eric's book, "The Lean Startup". Seriously...

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49 Drop-Dead Gorgeous Reasons You Should Run Your Website on WordPress

49 Drop-Dead Gorgeous Reasons You Should Run Your Website on WordPress | SOCIAL MEDIA, what we think about! | Scoop.it

Yeah, you can pick up a theme to bolt onto your WordPress website just about anywhere these days.

But why would you go just about anywhere to find something that’s so vital to your work? This is 2011 after all.

 

Your website should be stunningly designed.

 

It should make performing the basics of good SEO very simple.

 

You shouldn’t have to worry about things like state-of-the-art security, hassles with manual updates, or wondering if the underlying code of the theme you’re using is silently undermining all your work.

 

Oh, and it’d be cool if all of the above was found in one place. In 49 unique variations to choose from. Right?

 

Well, check this out…

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What Bestselling Fiction Can Teach You About Writing Better Landing Pages | Copyblogger

What Bestselling Fiction Can Teach You About Writing Better Landing Pages | Copyblogger | SOCIAL MEDIA, what we think about! | Scoop.it

Imagine you’re having a discussion with a talkative, hyperactive teenager.


The conversation goes something like this …

 

We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t really want to go to the movies without popcorn. But right after that we went to have some pizza and there was this creepy guy outside the store. But listen to this — because that’s not the best part. The best part is that Sylvie dumped Josh, and like, they ran into each other in the street …

 

Annoying right? Then why do we so often write our web copy just like that teenager talks?

 

Is there a better way to write a landing page?...

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6 Tips to Help You Survive Your First 3 Months of Pro Blogging

6 Tips to Help You Survive Your First 3 Months of Pro Blogging | SOCIAL MEDIA, what we think about! | Scoop.it

I was a high-school Maths teacher for eight years and for all those years, my life evolved in writing lesson plans, producing teaching materials and worksheets, dealing with parents, teaching some well-behaved and some rude students, and pleasing demanding bosses. When an opportunity came for me to finally be a full-time blogger, which allows me to be my own boss and set my own schedule and calendar, it was a dream come true.


Yet, as it turn out, building a website and establishing myself as an authority isn´t all fairy tales.

 

I was a part-time blogger for two years, juggling my full-time day job, after-school tutorials, and blogging until late midnight every day. My first blogs were built through a free blog platform, on which I learned HTML, SEO techniques, and a little online marketing. I had enough experience and I was quite ready to do blogging full-time before I decided to quit my job...

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120 Tweetable Tips on How to Achieve Social Media Success

120 Tweetable Tips on How to Achieve Social Media Success | SOCIAL MEDIA, what we think about! | Scoop.it
Recently, we asked individuals to share their best social media tip but with a catch – the tip could not exceed 140 characters so that it could be easily shared on Twitter. The outpour of responses was fantastic and after reading through them all, one common theme bubbled to the top – real, authentic and transparent engagement is the key to social media success (over 50% of the responses touched on this theme). Below is a look at all of the responses.

120 Tips for Social Medis Success in 140 Characters or Less...
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How To Deal With Jerks On Facebook

How To Deal With Jerks On Facebook | SOCIAL MEDIA, what we think about! | Scoop.it
Don’t suffer another minute of annoyance: If you are feel psychologically tortured by insensitive jerks while on Facebook, there are ways to nip their behavior in the bud.

The thing to remember is that Facebook is a form of escapism, full of friendly connections and information that we should use in a safe and productive way.

Yet, for a few of us, the social networking site has become somewhat of a wart, a place that might make our hair stand up whenever we sign on. Feelings of trepidation at not knowing, if whether the people who are making our lives less pleasant have signed onto our page and are defacing it with their negativity. How do you get rid of these types of Facebook jerks?...
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