SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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10 Tools for Measuring Your Social Media Influence

10 Tools for Measuring Your Social Media Influence | SOCIAL MEDIA, what we think about! | Scoop.it

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority...

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Klout’s Social Media Influence Score Encourages Anti-Social Behavior

Klout’s Social Media Influence Score Encourages Anti-Social Behavior | SOCIAL MEDIA, what we think about! | Scoop.it

There’s been many a blog post discussing the “vacation effect” on Klout scores – see Twitter, Klout and the Vacation Effect & 5 Tips for Keeping up Your Klout Score Without Ruining Your Family Vacation. However, vacations aren’t the only reason individuals may take a social media hiatus. Every summer thousands of reserve component soldiers from around the country fulfill their annual training requirement of two to three weeks of training all over the world (myself included). This year I decided to use the opportunity to create a mini-case study on the effects of spotty social media use over that time on my own Klout score. Here’s what I discovered. . .

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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! | Scoop.it
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.
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12 Tools to Measure Social Influence (Maybe)

12 Tools to Measure Social Influence (Maybe) | SOCIAL MEDIA, what we think about! | Scoop.it
Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.

Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter)...
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Klout adds Foursquare checkins to better measure your social influence

Klout adds Foursquare checkins to better measure your social influence | SOCIAL MEDIA, what we think about! | Scoop.it
Social network measurement service Klout has unveiled a new metric to better calculate its users' overall social reach, adding Foursquare checkins alongside its existing Twitter, Facebook.

Klout measures social influence by using data collected from supported social media accounts, incorporating following counts, follower counts, retweets, list memberships and the influential people that interact with those accounts – combining them all to award the user with an overall social “Klout” score...
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3 Tips for Increasing Your Klout Score « Measuring Online Influence: The Official Klout Blog

3 Tips for Increasing Your Klout Score « Measuring Online Influence: The Official Klout Blog | SOCIAL MEDIA, what we think about! | Scoop.it
The biggest feedback we get from Klout users — Kloutizens, as I like to call them — is that they want more actionable items on how to understand and increase their influence. As a company, we believe part of our mission is to do just that, we want to help empower people and grow their influence. You’ll start to see us do more of this, both here and on klout.com.

Of course, there isn’t a magic bullet for increasing your Klout Score (like, if you post at 7:59PM every day, you’ll see an increase), but I can offer some general tips that should help.

1. Create content worth sharing...
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Klout Comes to Facebook Fan Pages

Klout Comes to Facebook Fan Pages | SOCIAL MEDIA, what we think about! | Scoop.it
Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.
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Is Klout a Good Judge of Your Social Media Influence?

Is Klout a Good Judge of Your Social Media Influence? | SOCIAL MEDIA, what we think about! | Scoop.it
Have you used Klout? Can it really tell you how influential people are online? Can it be gamed? Read my review and decide for yourself.

What Is Klout?
Klout calls itself the “measurement for your overall online influence,” but what are they really trying to do? To understand Klout’s goal, you have to understand influence itself and the difficulty in measuring social media ROI. In the beginning, social media was measured in followers and fans, and for a time, life was good.

But with companies joining social media sites by the tens of thousands, everyone got followed and eventually tricks, software and spam accounts ran wild. Newcomers were able to create large ‘followings’ and social media service clients couldn’t tell who was legitimate, and who had purchased a great ‘friend adder’ software program...
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Klouted judgement: Do you make the Social Capital cut?

Social Capital is becoming the new currency of online marketing and a hot new web-tool is putting a number on us all. Do these scores have any legitimacy and professional worth or do high-school politics still reign as the ruler, and standard, of social capital?
Each day I start off with a hot cup of Eastern Cape coffee and my iPhone as I weed through about 40 emails. The subject lines range from general enquiries to specific questions, to Social Media campaign ideas and now more frequently to moments of sheer panic from clients that lie awake each night stressed about the latest cyber-self-esteem-bully — Klout.

What exactly is Klout?...
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Why Your Klout Score Is Critical | Matthew Sabia

Why Your Klout Score Is Critical | Matthew Sabia | SOCIAL MEDIA, what we think about! | Scoop.it

I though I would share this very interesting interview with Klout CEO Joe Fernandez on why your Klout score is so important. I do believe Kout plays a very critical role in your life online and even off line for measuring your overall influence. Some people wold argue that Klout is really no more than a number. But, you wouldn’t say the number on your credit score doesn’t matter would you?

 

In this video Klout CEO Joe Fernandez goes into saying how there are many services including hotels that link up with Klout’s servers to measure your influence when you check in. If a hotel sees that you have a large amount of influence online, they may choose to give you better service. Why? Because they know if they do you’re going to go back to your online community or social networks and say something nice about the hotel or your experience.

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Forget the Klout Score! What’s Your Social Zoom Factor?

Forget the Klout Score! What’s Your Social Zoom Factor? | SOCIAL MEDIA, what we think about! | Scoop.it

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

 

I have received several tweets and messages recently asking me for tips to help people raise their

Klout score.

 

If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

 

What is your Klout score going to do for:

-Your business?
- Your bottom line?
- Your website?
- Your content that connects you with your audience?
- Your audience?
- Your clients?
- Your partners?
- Your blog ranking?
- Your SEO?

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YouTube Stars Now Have Klout

YouTube Stars Now Have Klout | SOCIAL MEDIA, what we think about! | Scoop.it
Klout now factors in YouTube activity as part of its scoring system for social influence.

The feature, which rolled out on Monday evening, allows a user to sync his or her YouTube and Klout accounts. Once synced, Klout will then analyze comments, engagement, likes, subscriber counts and other information in a user’s YouTube account and factor it into a user’s final Klout score. Klout uses social data from Twitter, Facebook and other social media services in order to score a user’s social influence from one to 100.
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The World is Too Social for Klout’s +K

The World is Too Social for Klout’s +K | SOCIAL MEDIA, what we think about! | Scoop.it
If you follow trends in social media, you may know about klout, and you may know about +K, klout’s feature (introduced June 1, 2011) by which you can give “authority” to up to five people each day who have influenced you on a topic. The way this works is that you go to their klout page, navigate to their topics, then give +K to whatever topic you feel they have influenced you on...
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Martin Gysler's comment, July 20, 2011 5:40 PM
Yes, I agree with this analyse!
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How Much Twitter, Facebook, LinkedIn And Klout Matter: A Recruiter's Advice

How Much Twitter, Facebook, LinkedIn And Klout Matter: A Recruiter's Advice | SOCIAL MEDIA, what we think about! | Scoop.it
Whether or not you think Twitter, Facebook and LinkedIn are a huge waste of time, new websites like Klout are starting to measure the influence you have over your digital minions.

We know that social media is great for sharing opinions, finding news stories, making new contacts and expanding your personal brand, but it could matter much more than you think when you’re searching for a job.

A recent New York Times article talked about how websites like Klout, PeerIndex and Twitter Grader are not only looking at the the number of Twitter followers and Facebook friends you have, but also measuring the influence you have among these folks...
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Got Twitter? What's Your Influence Score

Got Twitter? What's Your Influence Score | SOCIAL MEDIA, what we think about! | Scoop.it
"For the first time, it’s not just how much money you have or what you look like. It’s what you say and how you say it." An interesting post from The New York Times!

IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion, the suite or the complimentary cookies.
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Joon Mo Kang
This is not science fiction. It’s happening to millions of social network users.

If you have a Facebook, Twitter or LinkedIn account, you are already being judged — or will be soon. Companies with names like Klout, PeerIndex and Twitter Grader are in the process of scoring millions, eventually billions, of people on their level of influence — or in the lingo, rating “influencers.” Yet the companies are not simply looking at the number of followers or friends you’ve amassed. Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments — in the form of a score — online...
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The PeerIndex (the alter ego from Klout) Interview

The PeerIndex (the alter ego from Klout) Interview | SOCIAL MEDIA, what we think about! | Scoop.it
Wow! I knew that our #tCnTop100 series would create a lot of activity but wasn’t expecting that much!

Our early decision to partner with PeerIndex rather than other online measurement providers was because of 2 reasons.

1. They are UK based.

2. They are interested in not only helping us achieve our objectives but to also continuously improve their system to benefit individuals and organisations in the UK Built Environment through collaboration with tCn.

There has been a lot mentioned about the validity of PeerIndex scores and how much weight they should really carry. Paul Wilkinson recently blogged about a ‘Profusion of PeerIndex groups’, and made some interesting points...
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Facebook Pages Can Now Be Personalized Based on Klout Score

Facebook Pages Can Now Be Personalized Based on Klout Score | SOCIAL MEDIA, what we think about! | Scoop.it
Got Klout? Your influence on Facebook could soon change the way you experience Facebook brand Pages.

Your Facebook influence, as measured by Klout, will determine your access level to select brand pages on Facebook — and it could net you perks.

The new Facebook-gating system is the latest product from social media marketing startup Involver, which has more than 400,000 brands using its platform.

Involver has teamed up with social influence tracking company Klout to release a set of Facebook applications that brands can use to tailor their Page experiences around fans’ Klout scores. The first app is free and is being released to brands Wednesday.
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