SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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9 Marketing Lessons From Triberr

9 Marketing Lessons From Triberr | SOCIAL MEDIA, what we think about! | Scoop.it
Eugene Farber talks about Triberr and the why’s of its success, turning them into marketing lessons for the rest of us.

 

Few tools, platforms or communities have gotten as much coverage (and sometimes criticism) in the blogosphere of late as Triberr has. The platform/community has grown rapidly. And when you get so many people on each side of the fence, you know you’re doing something right.

 

So what did Dino Dogan, the marketing brains behind Triberr, do to assure its success? Here are nine marketing lessons I pulled out of Triberr’s rise:

 

1. Be Useful

First and foremost, you have to be useful. No matter how good your marketing is, no matter how many people you know, if you’re putting out a crappy product that is of no use, you won’t grow...

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How To Finally Make Twitter Work For You

How To Finally Make Twitter Work For You | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter is NOT easy! At least that is what I used to think when I first discovered what Twitter meant for me. This is what I learnt whilst trying to develop my profile for personal and professional growth. I found I could easily spend the majority of my day focusing on nothing but Twitter.

 

That involved finding content, reading tweets, tweeting my finds and sending RTs. While this was effective at starting to build my reputation it was painful, time consuming and I knew it was not sustainable.

 

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How To Build A Facebook Landing Page With iFrames (Part 2)

How To Build A Facebook Landing Page With iFrames (Part 2) | SOCIAL MEDIA, what we think about! | Scoop.it
A quick and simple guide on creating iframe tabs for your Facebook Page using applications such as WildFire.

 

I know what you’re thinking: “After 3,400+ words you still have more to say about Facebook iFrames?”

 

Yes, there is a lot to say in regards to taking your Facebook Page to a new level of awesome, specially when iFrames are opening the doors to do new and exciting things. In Part 1, we talked about how to do this the hard way, I mean becoming a verified Facebook Developer and building everything yourself, my style. But there are other ways of accomplishing this and I want to make sure I put it on the table for you.

 

Before We Start…

There are a couple of things we should state before jumping into this...

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The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media | Social Media Today

The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

You know how a 3-legged stool works, right?

 

If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up.

 

The online world has a similar 3-legged stool - SEO, Email and Social. All three work in harmony to support a comprehansive online presense. If you're missing one, the others suffer.

 

It's true that each can be successful in isolation, but putting them together yields much better long-term results. The challenge for any non-profit or business is to figure out how to develop a well rounded strategy that includes each - a difficult task.

 

It takes patience, diligence, perseverance, some technical know-how and a lot of time...

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Social media strategy: Social media satire 26

Social media strategy: Social media satire 26 | SOCIAL MEDIA, what we think about! | Scoop.it

As the summer of social media comes to an end, many people are left with that lingering question: How good was this year’s social media strategy?

 

Great question and will next year’s social media strategy be any different to this year’s?

 

We’ve seen tons of change this year and therefore our social media strategy MUST change, even if only a little.

 

I won’t bother mentioning the social media problems BMW, Nestlé or Pizza Hut have had, but I will add links. I will also add, that we should all know, that ALL companies, large or small, MUST have a good social media strategy. Random acts of social media marketing will NOT work and social media done badly can cost your brand a lot of credibility and money!...

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Striking The Perfect Balance Between Over and Under Share In Social Media

Striking The Perfect Balance Between Over and Under Share In Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

Brands and their respective digital PR and social media agencies should look to strike and continually refine the optimal balance between how much content to share and how frequently.

 

Overshare, the description given to over exuberant usage of a service meaning that the user rapidly distributes post after post of content, has affected a great many passionate social media users at some point. Foursquare, the location-based service, even rewards users with an ‘OverShare’ badge, for a high number of discrete check-ins in a short space of time.

 

The alternative is also problematic, with brands or businesses that do not engage frequently enough simply not making best use of a service and failing to capitalise on the commercial opportunity.

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3 Tips To Increase Clicks On Your Tweets By 200%

3 Tips To Increase Clicks On Your Tweets By 200% | SOCIAL MEDIA, what we think about! | Scoop.it

Recently Twitter introduced their own URL shortener. At first sight, there is actually nothing incredible about this you would think. When last week TheNextWeb’s Zee took a look at all their analytics he was struck by the facts. Twitter is by far the highest referrer of traffic.

 

And then I took a look at our own blog and the picture was very similar. T.co is the biggest referrer in terms of clicks. Although a few people claimed that Twitter might be losing some its edge is clearly proven wrong. On the contrary Twitter continues to be one of the most important drivers of visitors to any site.

 

How can you leverage Twitter traffic?

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Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


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First Impressions Of Google+ As A B2B Marketer

First Impressions Of Google+ As A B2B Marketer | SOCIAL MEDIA, what we think about! | Scoop.it

It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users.

 

Despite the huge numbers, Google+ remains invitation-only. The company is reportedly trying to lure celebrities and Hollywood stars to join the network to garner even more popularity. Here is a video interview of Google VP Marissa Mayer talking to Lady Gaga about Google+...

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What is Empire Avenue?

What is Empire Avenue? | SOCIAL MEDIA, what we think about! | Scoop.it

I was going to call Empire Avenue my new addiction, but I think that’s an overstatement. There are many who would disagree, but I don’t consider myself ‘addicted’ to social media.

 

What is Empire Avenue?

Empire Avenue (EAv, @EmpireAve, #EAv) is The Social Media Stock Market. Your value in the market is reflected in the content you’re producing online and your interactions in social media, plus how much people are investing in you on EAv. Sounds like something I’d like, eh?

 

The currency in EAv is ‘Eaves’:...

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6186 Words On Becoming A Facebook Machine (It’s a mega post!)

6186 Words On Becoming A Facebook Machine (It’s a mega post!) | SOCIAL MEDIA, what we think about! | Scoop.it

Warning: [If you’re a social media tool chaser (not to be confused with tail chaser), this post is NOT for you. This post is for only for smart people looking for real strategy and tactics you won’t have to trade their first born to implement. It’s my best 6,186 words of awesome thoroughness written for you!

 

No fluff. And it’s might not be a phone read – it’s a “printer”. I could have made it an ebook and I might. But today, it’s yours free – no email required and hopefully more valuable than what others have sold you in the past.]

 

Disclaimer: [Before the haters check out my not yet done Facebook Fan Page (DIY place holder) and start commenting about how I haven't done everything I'm telling you to do at Facebook...]

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LinkedIn Tips: Promoting Your Business with a Personal Profile

LinkedIn Tips: Promoting Your Business with a Personal Profile | SOCIAL MEDIA, what we think about! | Scoop.it

Did you know that LinkedIn is now the second largest social network in the U.S.? Since the company’s IPO, the company has built visibility and expanded its user base. LinkedIn reported 33.9 million visitors in June, up 60% year over year, still far behind Facebook’s 160.9 million U.S. visitors but passing the 33.5 million visitors MySpace reported.

 

So, how can local business owners use this prominent social network to promote their businesses online? In part one of this series, we’ll look at how to use a personal profile to promote your business. Next time, we’ll cover how to use a company profile on LinkedIn.

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Now You Can Easily Create a Foursquare Business Page

Now You Can Easily Create a Foursquare Business Page | SOCIAL MEDIA, what we think about! | Scoop.it

Foursquare business pages are no longer limited to large brands with the money and clout to buy Foursquare’s limited and in-demand dev resources. Business pages are now self-serve, Foursquare announced Tuesday.


For the past 18 months, Foursquare has created about 3,000 business pages in-house, relying on its developers and designers and coordinating with brand creative teams along the way...

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Have You Hit a Wall? Get Over it With Guest Blogging

Have You Hit a Wall? Get Over it With Guest Blogging | SOCIAL MEDIA, what we think about! | Scoop.it
If I have done one thing right with blogging it has been guest posting. Guest blogging has helped me get published on some of the best blogs on the internet and grow my blogs faster than anything else.

 

Do you ever feel like you’ve hit a wall?

 

It happens to all of us. To begin with when you start a new blog everything takes off. You’re totally into it, you work your butt off and, because you’re starting from nothing, you make progress fast.

 

But then, as time goes by, growth starts to tail off. You’re still doing fine but your progress has slowed down. Right down.

 

Most of the time I feel like I’m doing well maintaining and growing both my blogs...

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Move Over Social Media; Here Comes Social Business

Move Over Social Media; Here Comes Social Business | SOCIAL MEDIA, what we think about! | Scoop.it

IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business.

 

It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience, let alone your company. IBM did just that in 1997 when it introduced the notion of e-business. Fourteen years later, it is doing it again with a concept they call social business. Given its prescience about e-business, a concept that radically transformed how companies buy and sell their products, it is hard to dismiss their latest idée fixe.


That said, getting your arms around this grandiose idea is not easy. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM, spent the better part of an hour with me explaining the ins and outs while providing specific examples of how IBM is testing various social business approaches both internally and externally. In the end, I came away with these seven reasons why just about every company should be thinking about becoming a social business.

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Why Do People Share Online?

Why Do People Share Online? | SOCIAL MEDIA, what we think about! | Scoop.it

The New York Times Customer Insight Group recently conducted a three-phase study, titled "The Psychology of Sharing," to determine what motivates people to share information online. Understanding the factors that spur the sharing of content on the web is valuable to online marketers, social media experts, and business people in general.

 

The first phase of the study involved in-person interviews in New York, Chicago, and San Francisco. The second phase of the study was a one-week sharing panel. The final phase included a survey of 2,500 online sharers and the identification and classification of sharers.

 

Sharing is Not New...

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10 Ways to Turn Your Blog into a Lead-Generation Machine

10 Ways to Turn Your Blog into a Lead-Generation Machine | SOCIAL MEDIA, what we think about! | Scoop.it

Sometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones.

 

Of course in real life, businesses can't flip the switch on a Triple-Sling Jigger to instantly produce prospects. But what if you could create a kind of machine for lead generation on your own company blog, allowing it to help you continuously fill that sales funnel?

 

Blogs are a great way to increase your digital presence, making you more visible and "findable" via Google, Bing and the like. They can also be a great way to generate leads. Your blog can function as a kind of triage for your sales team, fielding and answering questions organically via the content you produce there. However, it can perform that function only if you effectively create momentum with visitors who are likely to buy, turning them from mere passersby into something more...

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Twylah Co-Founder Kelly Kim’s Twitter Tips: Why You Must Give to Receive | Social Technology Review

Twylah Co-Founder Kelly Kim’s Twitter Tips: Why You Must Give to Receive | Social Technology Review | SOCIAL MEDIA, what we think about! | Scoop.it

Last week, Twylah co-Founder Eric Kim filled our readers in on the many ways his tool helps brands take Twitter to the next level by aggregating tweets on customized brand pages. Presiding over his company’s own tweeting is the other half of the Twylah equation, co-Founder Kelly Kim.

 

An industry thought-leader, Kelly has witnessed the trials and errors of many brands in the space including her own and believes there is a simple cure. Before doing anything on Twitter, brands must first define themselves and align their organizational mission with their Twitter strategy. She offered us her veteran expertise on what brands large and small can do to make their tweets both authentic and engaging. We spoke with Kelly Kim via phone. (The interview has been edited for length and clarity.)...

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What Kind of Content Curator Are You?

What Kind of Content Curator Are You? | SOCIAL MEDIA, what we think about! | Scoop.it

Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:

 

Excerpt:

 

Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

 

What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.

 

http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/


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Tom George's comment, August 26, 2011 9:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment, August 26, 2011 9:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment, August 27, 2011 3:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.
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Path.to: A new professional network that is a delight to use

Path.to: A new professional network that is a delight to use | SOCIAL MEDIA, what we think about! | Scoop.it

Moments ago, Path.to, a gorgeous and simple professional network, opened its doors. It seems that LinkedIn might, at last, have the potential of real competition on its horizon.

 

We talked to the Path.to team last week, and have had early access to the site since then. We’ve put it through the paces, and like what we see. Unlike LinkedIn, which is a social network for professionals, the Path.to team told TNW that they do not view their product as such. “It’s a network, but it is not a social network,” cofounder Darren Bounds said...

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YouTube Annotation Tips To Increase Video Views

YouTube Annotation Tips To Increase Video Views | SOCIAL MEDIA, what we think about! | Scoop.it

If you’re already using YouTube videos to promote your business online, adding annotations to your videos is one way to make your videos stand out from your competitors and engage your audience. Annotations are a unique feature built into YouTube that allows you to add compelling text and links to other videos, playlists, and channels right in your video, giving the viewer additional layers of information and interactivity. Although annotations are not currently indexed by YouTube or Google and therefore do not impact whether your videos will appear in the search results, they are a great way to increase viewership of your YouTube videos and drive engagement with your business across the Web.

 

How to Add Annotations to your Videos...

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Dillon Thomas's curator insight, May 19, 2013 4:01 AM

www.youtube.com/dlitepersonal .. GONNA TRY THIS WILL POST BACK . DOES NOT INCREASE TRAFFIC .

Dillon Thomas's curator insight, May 19, 2013 4:03 AM

DOES NOT INCREASE SEARCH STATUS ..BUT ENGAGES VIEWERS NOW YOU HAVE THEM.. ON YOUR SITE

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Forget the Klout Score! What’s Your Social Zoom Factor?

Forget the Klout Score! What’s Your Social Zoom Factor? | SOCIAL MEDIA, what we think about! | Scoop.it

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

 

I have received several tweets and messages recently asking me for tips to help people raise their

Klout score.

 

If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

 

What is your Klout score going to do for:

-Your business?
- Your bottom line?
- Your website?
- Your content that connects you with your audience?
- Your audience?
- Your clients?
- Your partners?
- Your blog ranking?
- Your SEO?

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How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates | SOCIAL MEDIA, what we think about! | Scoop.it

Everyone should know by now that landing page optimization is a critical tactic in your overall online marketing strategy. Optimizing your conversion rate can effectively boost your return on investment in digital marketing, as well as reduce churn and overall spend.

 

What most marketers won’t tell you, however, is that landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality.

 

Consider the pitfalls of some of the most popular conversion-optimizing tips.

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How to Build a Thriving LinkedIn Group

How to Build a Thriving LinkedIn Group | SOCIAL MEDIA, what we think about! | Scoop.it
LinkedIn Group managers: Follow these best practices to create the LinkedIn group your market turns to and use this to build your business.

 

Have you considered starting your own LinkedIn Group? These groups are excellent for networking, prospecting and establishing thought leadership.

 

You can start your own LinkedIn Group based on any of the following categories of professionals: prospects, peers, alumni, geographical, existing organizations, interest and more. You are limited only by your creativity!

 

In my experience, professional people are busy and if they’re going to participate in LinkedIn Groups, they really only have enough quality time for 1 to 3 groups weekly.

 

What follows are best practices for becoming a top group for your target market and specialty category.

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Five Lies About Social Media Marketing

Five Lies About Social Media Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

When you think back on it, the advent of social media hit the marketing world like hot sauce on an empty stomach. All of a sudden businesses with an appetite for "what's next" rushed to set up Facebook Pages, Twitter accounts and blogs to connect with as many customers as possible. Waylaid somewhere along the way, however, were the fundamentals of public relations, marketing, corporate communications and sales -- giving way to erroneous assumptions about how businesses should manage their social marketing.

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