SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | SOCIAL MEDIA, what we think about! | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)

Martin Gysler's insight:

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement? 

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Sigrid de Kaste's curator insight, February 6, 2013 7:26 PM

Check this out if you are a Small Business...very useful points..

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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | SOCIAL MEDIA, what we think about! | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]


For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.


But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?


It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.


Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/

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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | SOCIAL MEDIA, what we think about! | Scoop.it

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.


You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.


Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/

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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | SOCIAL MEDIA, what we think about! | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]


Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…


For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.


Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/

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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! | Scoop.it

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.


Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.


(Nice analysis on it from Ian Lurie over at Conversation Marketing)


Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.

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Carey Leahy's comment, January 12, 2012 6:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 3:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin
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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.


You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).


Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...

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Creating Win-Win Link Building Scenarios

Creating Win-Win Link Building Scenarios | SOCIAL MEDIA, what we think about! | Scoop.it

Like many in the SEO community, the closing of Yahoo Site Explorer was a difficult pill to swallow. YSE was one of the most powerful tools in helping search experts to deconstruct the most important factors of an increasingly complex algorithm.

 

For those of us who have spent the past several years using YSE to conduct competitive analyses, a few indefatigable qualities dominate a page’s likelihood to rank highly in search engines:

 

- Quality of the site linking.
- Quality of the page linking.
- Anchor text linking.
- Thematic relevance of the linking site.

 

Given that this information isn’t new in search circles, why are many marketers still struggling to generate the incoming links required to succeed?...

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Why Are People Following You on Twitter

Why Are People Following You on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it

In a post by Christina Reed entitled Thoughts of a Concerned Tweeter over on Smart Boy Designs, the author raised the point of “Why aren’t more people on Twitter asking the question, ‘what made you follow me?’ This is crucial information.”

 

This led me to remember some steps I had seen on how to find out the answer to this question by analyzing Twitter lists you have been added to using Excel and Wordle by both Rick Galan and Ari Herzog.

 

The following are updated directions for creating a Wordle using Excel 2010 and Open Office Calc 3.3...

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How To Change From A Social Media User Into A Social Media Leader

How To Change From A Social Media User Into A Social Media Leader | SOCIAL MEDIA, what we think about! | Scoop.it

I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks. On the abandoned account, all tweets were removed except one, which said:


Do not follow this account, follow this other account instead.


However, nearly 100,000 people followed the old account in the coming months (though many figured out their error eventually, and switched to the new one). That’s the power of a leader’s reputation in social media. Reputation can bring people to you even after you have left...

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The Impact of Influence on Social Media Measurement

The Impact of Influence on Social Media Measurement | SOCIAL MEDIA, what we think about! | Scoop.it

Marketers have begun to map how Social Media influences the sales cycle, yet it’s that influence that business executives and marketers struggle with. Blogs, Social Networks, Mobile Check Ins, Product Reviews, etc. all have an impact on the sales cycle. It’s been estimated that 1 word-of-mouth conversation has the impact of 200 TV ads but there’s an evolving threat to the purchase decision beyond simple social commentary....


Via Shirley Williams (appearoo.com/ShirleyWilliams)
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | SOCIAL MEDIA, what we think about! | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]


Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!


What is a hashtag?


A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.


What does a hashtag do?


A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.


Read more: http://bit.ly/K8LKcQ

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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | SOCIAL MEDIA, what we think about! | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | SOCIAL MEDIA, what we think about! | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?


Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.


How do these people find help?


Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....


Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/

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The Value of a Trust Anchor Vouch

The Value of a Trust Anchor Vouch | SOCIAL MEDIA, what we think about! | Scoop.it

Each rating system is "neither more nor less" than what people make. In this idea, I think connect.me has chose the right track by making users aware, by this article, that everyone is responsible for the strength or weakness of their platform. [note MG]


Just under a month ago, the Connect.Me private beta introduced the highest of the four trust levels defined by the Respect Trust Framework: Trust Anchor. The special role of a Trust Anchor in building a socially-curated reputation network is explained here on the Connect.Me site, here on the Connect.Me blog, and here in a guest blog post last December. In a nutshell:


  1. Trust Anchor status is the highest level of social verification of your identity.
  2. Trust Anchor status is the most social proof that you are vouching honestly.
  3. As a Trust Anchor you agree to accept the highest level of responsibility for protecting the integrity of the trust network.


The value of this level of proof of your identity and reputation explains why Connect.Me users have been eager to achieve the Trust Anchor ribbon on their Connect.Me card:...


Read more: http://blog.connect.me/the-value-of-a-trust-anchor-vouch/

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6 On-Page SEO Strategies That’ll Boost Your Rankings

6 On-Page SEO Strategies That’ll Boost Your Rankings | SOCIAL MEDIA, what we think about! | Scoop.it

If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization.


Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO.


Here’s how:


Tactic #1: Search for synonyms using Google

The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or done properly.


I think the best way to search for these terms is to use Google. The reason is you get to see not only the synonyms but how they are ranking in competitors pages....

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John van den Brink's comment, January 8, 2012 10:03 AM
Thanks Martin for another great post!
Martin Gysler's comment, January 9, 2012 5:33 AM
I'm glad you like it John. Have a great week!
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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | SOCIAL MEDIA, what we think about! | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...

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Martin Gysler's comment, December 20, 2011 10:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 3:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!
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Direct From Google: How To Build A Quality Website In 2012

Direct From Google: How To Build A Quality Website In 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.

 

Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.

 

It’s about what you SHOULD BE doing.

 

I am sure we all can agree that Google’s ultimate goal is to help people find the most relevant and highest quality sites in Google’s search results (whether they are any good at it is not the question). They are not putting out all these updates just to mess with you...

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Martin Gysler's comment, December 7, 2011 2:20 PM
Thanks, I'm glad, that you like it! The RSS plugin works also on wordpress.com? I have tried to install some plugins several months ago but without success... ;-( Yes, I posted it manually to test Billboards.
Tom George's comment, December 7, 2011 3:01 PM
No worries Martin perhaps I can eventually set us an RSS myself to import your feed, but for now you can always post occasionally when you like curation is very quick, and also feel free to submit any articles you write as a guest post.
Martin Gysler's comment, December 7, 2011 6:41 PM
OK, thank you Tom. I will do so during the next few weeks and then we can decide how we will proceed. A great day.
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Personal Branding With Social Media: How To Be Noticed In Your Industry In Under 60 Days | Ronnie Sandlin

Personal Branding With Social Media: How To Be Noticed In Your Industry In Under 60 Days | Ronnie Sandlin | SOCIAL MEDIA, what we think about! | Scoop.it

Today I want to talk to you about Personal Branding with Social Media. You may be asking yourself what is personal branding, how much work is involved, and how does this benefit me? The truth is you have probably been building a personal brand online for yourself with social media for the past few years, and you haven’t even realized it or taken full advantage of this opportunity.

 

If you are anything like me, you are on Facebook at least a few times a week. I post updates, upload photos, and comment on other people’s activities. By taking these actions you have in effect been developing an online personal brand and building relationships with people. Building your brand is letting the world know what you represent, what your core values are, and what people can expect from you. Basically personal brand building is a way of marketing yourself.

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10 Reasons Why I Opted-Out of Klout

10 Reasons Why I Opted-Out of Klout | SOCIAL MEDIA, what we think about! | Scoop.it

One of the hot topics over the past few weeks has been Klout and the changes that the company made in how Klout scores were assigned, privacy issues, and other topics. I’ve gotten as tired as many of you with all the Klout talk. Tired enough that I’m really surprised to find myself writing a blog post on it at this point in time.


After careful consideration, I decided to pull the plug on Klout. I’ve been having a lot of clients, friends and acquaintances ask for my opinion. I know that removing myself from Klout will lead to more questions. I thought the best way to handle it was to simply write out my thoughts and provide a link to this for anyone who asks me about it...

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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | SOCIAL MEDIA, what we think about! | Scoop.it

The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:


"Another buzzword they want to stick down on our throats."


"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."


But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...

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