SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch:
Curated by Martin Gysler
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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | SOCIAL MEDIA, what we think about! |

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.


First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.

Martin Gysler's insight:

This message contains some interesting ideas on why and how to start a Facebook fan page for a business owner or a public person.


I also like the easy to follow "Infographics" which leads you through the steps you should consider to make the right choice.


Let me know what you think about this post.

Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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The Failure Of Social Media

The Failure Of Social Media | SOCIAL MEDIA, what we think about! |

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...


What you want from social media may be very different from what it is.

Martin Gysler's insight:

Yes that's it : "Don't kid yourself, social media works. In fact, all media works... you just have to do the hard work of figuring out how to make it work for you. There are no silver bullets."

Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | SOCIAL MEDIA, what we think about! |

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

Martin Gysler's insight:

This excellent post says what we should know about Instagram and its use.


I wonder, too, if not everyone (who has an Instagram account) should read this post, because I think everyone can learn something interesting.


Let me know what is your opinion.

Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 


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26 Essentials for Blogging Success: What You Need to Know

26 Essentials for Blogging Success: What You Need to Know | SOCIAL MEDIA, what we think about! |

Do you want to be a more successful blogger?


Are you keeping up with the newest developments in blogging?


Whether you are new to blogging or you have been blogging for years, you will find insight in this article.


It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.


Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

Martin Gysler's insight:

Wow a great post on blogs. With these 26 points, you know everything that is useful to be a great blogger. I'll keep it in the mind during 2013.

Sensitive Evolution's comment, January 7, 2013 2:55 PM
The technical side of blogging can be very demanding, so the plugins really help. In addition to great content and SEO, I think you need an outreach/networking program.
Martin Gysler's comment, January 7, 2013 4:35 PM
Yes indeed, this is an interesting point, thanks.
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | SOCIAL MEDIA, what we think about! |

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]


Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.


Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.


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Recommend Or Not To Recommend: That Is The Question | Personal Branding Blog - Dan Schawbel

Recommend Or Not To Recommend: That Is The Question | Personal Branding Blog - Dan Schawbel | SOCIAL MEDIA, what we think about! |

The recommendation is a very important topic and it is worth taking your time to read this article. [note mg]

I don’t think there is any other aspect of online reputation for companies and individuals, as undervalued and taken lightly, as the giving and managing of recommendations. While it remains true that (in a positive sense) recommendations can be the pat on the back we need to get that coveted job, improve our influence and relevance, and many other side benefits, it is also the case that recommending or asking for recommendations without exercising good judgement can provoke a boomerang effect that can damage us by undermining (sometimes irretrievably) our credibility and hurting our online and offline presence in various other ways. Personal branders watch out!

Golden rules of online recommendations

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Rescooped by Martin Gysler from All Things Curation!

40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | SOCIAL MEDIA, what we think about! |

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.


What is social media curation?


Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.


Read more:

Via Shirley Williams (
Shirley Williams ('s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! |

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.

Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.

(Nice analysis on it from Ian Lurie over at Conversation Marketing)

Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.

Carey Leahy's comment, January 12, 2012 6:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 3:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin
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Social Media A to Z Series: N is for Networks ~ 40+ Social Networks To Consider

Social Media A to Z Series: N is for Networks ~ 40+ Social Networks To Consider | SOCIAL MEDIA, what we think about! |

I have noticed that when the topic of social network is raised, it usually turns to a discussion of Facebook. Granted it is the biggest player on the planet however it is not the only one.


Ok, at some point in the discussion it may get to Linkedin, Google Plus and Twitter (which by the way is a microblog not a network but it is so widely used it surfaces regardless of what topic is being discussed). The reality is, although these are the “Big Four”, there are so many to choose from and depending on “your fancy” or strategy you may want to develop a presence at other networks as a starting point.


Now that I have planted this seed in your thinking, where do you start? There are so many out there – really. So whatever your passion, go and find your network. If it doesn’t exist, hey create one!

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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | SOCIAL MEDIA, what we think about! |

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.


However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.


In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.

Martin Gysler's insight:

I don't know you, I prefer a solution that would allow posting to all social networks in one place, Google+ including.


I wonder why this is not the case in all social media tools.



Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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How Do You Find The Time For Social Media? - Forbes

How Do You Find The Time For Social Media? - Forbes | SOCIAL MEDIA, what we think about! |

How do you find the time for social media? This is the question I get asked probably more than any other.


I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?


The answer is simple: I make the time for social media because I think it’s important.


I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people’s content, but to become a content creator and to contribute to your work and your life.

Martin Gysler's insight:

This sentence says all: “In order to find the time for social media, you need to see why it’s important, how it will change your life, how it will improve your business.”


Everyone who wants to be successful in the social media area should forget excuses like: “I have not enough time”, “I have nothing to say” (how it is possible, for a business person, to have nothing to say?), “I don’t know how this tools works” etc!


If you have not enough time: "According to The Atlantic, we spend more than a quarter (28%) of our day answering email!", maybe, you can invest a little less time, in this activity.


Finally, you have the choice, do it, or not, but don't search excuses!

Gemma Finnegan's comment, April 18, 2013 12:36 PM
I think its fair to stay that at the beginning of your social media journey it can be very time consuming getting to grips with the different platforms and building up followers and looking for decent content to share. You also have to develop your style. That said, with the right tools and mindset your time investment lessens substantially - unless you get hooked!
Martin Gysler's comment, April 19, 2013 7:56 AM
Indeed, at the beginning the most things are difficult and need more time. After it's rather the mind set who dictate the invested time in social media, it's right, I agree with you Gemma. But in my sens the invested time is worth it because it create many very interesting contacts across the world.
Michlin Metals, Inc's curator insight, April 27, 2013 3:27 PM

Always a good read about MAKING time for social media

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How to Setup a Wordpress Blog in 5 Minutes

How to Setup a Wordpress Blog in 5 Minutes | SOCIAL MEDIA, what we think about! |

I started my blog using WordPress and I have found it a platform that makes it easy to own and publish your own content online.


It is the foundation to the success of this blog which currently receives over 300,000 hits per month.


If you’re looking for an easy way to create a web presence and start sharing your ideas online, the best way to do this is to create a blog. Millions of users around the world already express themselves and share their thoughts by means of their personal blogs.


The advantage of having your own WordPress blog that is self-hosted is that you own it.


It is good to have a Facebook “page” or a Tumblr blog but they are owned by someone else and you can have a web presence there but under their “Terms and Conditions” It is basically a rental.


Martin Gysler's insight:

The journey starts with doing, not thinking or over planning. [Stanley Kubrick]


I think it's the perfect advices to begin your own Wordpress blog, follows step by step advice from Jeff Bullas blog post.


As usual, he share interesting and useful stuff for us.


Let us know what you think!

Alfredo Corell's curator insight, February 10, 2013 7:22 AM

Brilliant step-to-step simple summary. I'm thinking in starting a Wordpress Blog more easyly now. Thanks!!!

Paul's curator insight, February 11, 2013 10:04 AM

I love word press and we use it for our school blog  ;

dakinane's curator insight, February 27, 2013 5:17 PM

Both org and .com variants of Wordpress are a delight to use, I have sued them for years, had to abandon my hosted Wordpress blog when I upgraded my website.  I miss it.

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26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | SOCIAL MEDIA, what we think about! |

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]


Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.


Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.


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DelaneyKMedia's comment, February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 3:55 AM
I'm glad you like it ;-)
Suggested by abhijit pradhan!

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | SOCIAL MEDIA, what we think about! |

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.


For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.


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6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | SOCIAL MEDIA, what we think about! |

Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]

You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.

1. Managing Your Profile and Reputation

So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.

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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | SOCIAL MEDIA, what we think about! |

What’s Game Good For?

Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”

That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.

Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...

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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | SOCIAL MEDIA, what we think about! |

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.

For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...

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