How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates | SOCIAL MEDIA, what we think about! |

Everyone should know by now that landing page optimization is a critical tactic in your overall online marketing strategy. Optimizing your conversion rate can effectively boost your return on investment in digital marketing, as well as reduce churn and overall spend.


What most marketers won’t tell you, however, is that landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality.


Consider the pitfalls of some of the most popular conversion-optimizing tips.