Social Media Useful Info
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Social Media Useful Info
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Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social Media Useful Info | Scoop.it

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.


Via malek, massimo facchinetti, Martin (Marty) Smith
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malek's curator insight, October 29, 2014 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, October 30, 2014 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

Rescooped by Ivo Nový from Better know and better use Social Media today (facebook, twitter...)
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Social Media Useful Info | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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Does Your Business LOVE Social or Are You Doing the Minimum?

Does Your Business LOVE Social or Are You Doing the Minimum? | Social Media Useful Info | Scoop.it

This @HaikuDeck provides specific tests to know if your business loves social media marketing or, like many, your biz is doing the minimum. Tips for how to learn to love social media marketing are included. 

Not every business must become a "social business" and the specific conditions such as an established and growing brand with many brand advocate helpers or a brand or company so elite and well known growth is assured.

2014 will be the "beyond social media tipping point" for most businesses.  


Via Martin (Marty) Smith
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