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Rescooped by Stephanie S. from The MarTech Digest
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Top 10 social media measurement tips - Ragan

Top 10 social media measurement tips - Ragan | SOCIAL MEDIA UPDATES | Scoop.it
Are you ready to see if all your hard work on the company's social media profiles paid off? Measurement queen Katie Paine offers her tips.

 

Condensed...

 

But if you want to know if your social media efforts are working, and how you can demonstrate their value, follow these 10 social media measurement tips:

1. Take time to define your social media success.

2. Develop specific measurable goals and objectives.

3. Measure engagement

4. Start small

5. Learn to measure results rather than activity.

6. Learn to measure influence rather than popularity.

7. Use measurement to connect your social media program with your organization's goals.

8. Don't use the term "return on investment" if you can't use it in a strictly financial sense.

9. Use your metrics to learn and improve.

10. Use measurement to save you time.


Via CYDigital
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CYDigital's curator insight, May 2, 2013 10:56 AM

Or put in another way: don't try to boil the ocean. Increment this task over time. Start small, be humble, build the base, add the bricks.


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Rescooped by Stephanie S. from The MarTech Digest
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10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B

10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B | SOCIAL MEDIA UPDATES | Scoop.it
B2B companies use social media to get found and connect with their prospects. These 10 ideas help remarkable content get discovered, clicked and shared.

 

Digest...

 

With the right content in mind, on paper and on screen, how do you make sure that your content is found, read and shared by your audience? Start by making it remarkable! Here are 10 ideas for make it captivating:


1. Use Keywords in the Headline

2. Use Adjectives in the Headline

3. Find a Compelling Image

4. Don’t Talk about Your Products

5. Solve Prospects’ Business Problems

6. Share Customer Stories

7. Use Video

8. Experiment with Different Formats

9. Use Subheads to Make it Scannable

10. Remember Social Networks


Via CYDigital
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MTD's curator insight, May 2, 2013 11:31 AM

If you don't grab attention NOW with social media posts you don't get it at all. Take a look at these rules and see how you could adapt them to your  social media habits. Do they make a difference?

Dean Ara's curator insight, May 2, 2013 2:06 PM

A good formula to follow...

Jared Hawkins's curator insight, May 2, 2013 2:15 PM

This is a great, it shows some very useful tips for making your social media page or site pop out! When making your page, you need to use things that will really catch the readers attention, you need to appeal to all versions of customers.