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Facebook to deliver more news, fewer memes in News Feed - CNET

Facebook to deliver more news, fewer memes in News Feed - CNET | Social Media Trends | Scoop.it
Daily Mail
Facebook to deliver more news, fewer memes in News Feed
CNET
Facebook said Monday that it will start showing members more links to news articles when they visit the social-networking site, especially when they do so from their smartphones.
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How to Nurture Leads from Twitter - ClickZ | #TheMarketingAutomationAlert

How to Nurture Leads from Twitter - ClickZ | #TheMarketingAutomationAlert | Social Media Trends | Scoop.it

Intermediate/ Condensed...

 

A few weeks ago, we tackled acquisition by looking at how a new product called Twitter Lead Gen Cards was able to drive spectacular lead generation results, including:

• 996 percent increase in leads acquired
• 500 percent decrease in cost-per-lead
• 300 percent decrease in cost-per-engagement

 

Three must-dos in order to turn Twitter Lead Gen Card acquisition into scalable, successful nurture:

 

1. Research Ruthlessly.

Don't even think about nurture until you've identified why you were able to acquire the lead in the first place. In other words, what prompted the user to give you that first click? In addition, remember what fundamentally makes Lead Gen Cards work in the first place: a dramatically simplified user experience. Rather than having to find a tweet, click on a link, go to a landing page and fill out a form, users are now able to get what they want with a single click, without ever leaving the tweet itself. That's a level of speed, convenience and clarity users aren't able to find anywhere else in social, and it's a huge factor in driving increased conversions.

 

2. Optimize the User Experience, Not the Content.

As a marketer, you capture three pieces of data whenever someone clicks on a Lead Gen Card: the user's handle, their name and the email associated with their Twitter account. The limitation here is that this email is often a personal or junk address; it's not enough to qualify a lead in a B2B lead scoring system. Yet smart nurture campaigns can help you quickly complete the missing pieces of your user's persona. The key here is to avoid compromising that positive user experience. Granted, you'll need to test and research multiple follow-up offers to identify the optimal mix of timing, assets and tone, but resist the urge to deviate from the foundation established by that first click. Be relevant and deliver value with each touch, and the results will follow.

 

3. Map Out the Customer Journey in Advance.

The biggest nurture mistake social marketers make is passively waiting for an acquired lead to mature into a sales opportunity. Social leads, however, are not the same as leads from other channels. They take longer to develop.  Clearly articulate the user journey you want a social lead to take. Define a user's ideal ending point (where you eventually want them to end up) and create a path from the first click, filled with relevant follow-up offers, opportunities to capture additional information and positive touch points.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
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CYDigital's curator insight, November 26, 2013 3:53 PM

If you're thinking about Twitter Lead Gen Cards, THIS IS A MUST READ AND MUST FOLLOW. They've already blazed a path for you!

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Successful Facebook Marketing

Successful Facebook Marketing | Social Media Trends | Scoop.it

The first thing you need to understand before you think of marketing on Facebook is the unique opportunities it offers and the basic difference between this and other media. Like you would never use a radio commercial for a TV ad, you cannot market on Facebook, the way you use other media for advertising.

 

Facebook is not a platform for ‘hard sell’People perceive Facebook as a platform when they share their stories, jokes, videos and generally relax. Therefore to appeal to this group you too have to join in their conversations rather than act like an outsider who has come to sell something aggressively...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 3, 2013 2:01 AM

Fast and practical tips for better Facebook marketing.

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5 Creative Ways to Use LinkedIn Company Pages

5 Creative Ways to Use LinkedIn Company Pages | Social Media Trends | Scoop.it
LinkedIn Company Pages: Here's how a number of larger brands are creatively using their LinkedIn company pages, and some of them are doing cool things.

Via Thomas Faltin
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