Social Media Trends
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Rescooped by Graig Angarella from Social Media Marketing!

My 15 Minutes of Fame: Anticipated Social Media Trends for 2014

My 15 Minutes of Fame: Anticipated Social Media Trends for 2014 | Social Media Trends |
Anticipated Social Media Trends for 2014.

Via Attensa software
Graig Angarella's insight:

This article was similar to a few others I had read, in that the author also believes that images and designs will be the best form of social media marketing for this year. He also states that businesses will need to be quicker to keep up with the rapid change of trends, and need to-the-minute updates when something vastly known occurs. In other words, the best form of advertising is relating one's company to what's going on in the world right this second. I couldn't agree more. But one interesting thing the author points out is that he believes this will be the year Facebook begins to fall. In a way I agree, but I definitely think it will be a process over quite some time. It is certainly true though, that the next generation (and even generation after that) are not drawn to Facebook anymore. Though Facebook's target audience has definitely changed over the years to now include all ages, genders, and races, it still relies heavily on the younger, more tech-savvy individuals to keep its success running. Without their involvement, Facebook will start to decline.

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Rescooped by Graig Angarella from visualizing social media!

2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Social Media Trends |
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
Graig Angarella's insight:

I found many of the statistics in this article to be very intriguing.  For starters, I did not realize that Twitter's follower base has now grown to over half that of Facebook's.  Furthermore, I had no idea that users spend close to the same amount of time on each site, because to me, Twitter is more of a place to simply post things, while Facebook is more of a place to browse.  Next, I was not surprised to hear that about 80% of Pinterest users are women, however, I was surprised when it stated that about half of the total number of users have children!  Last but not least, I personally have not heard much chatter about Google+, so it was surprising to find out that its follower count increases by about 33% each year!  All in all, it was a very interesting article to read through!

Charles Rein's curator insight, March 13, 2014 11:36 AM

Set it and Forget it, social media works

Daniel Vince's curator insight, March 24, 2014 2:30 PM

Another interesting infographic showing the potential and scale of social media.

Rescooped by Graig Angarella from Digital-News on today!

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] - AllTwitter

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] - AllTwitter | Social Media Trends |
7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

Via Thomas Faltin
Graig Angarella's insight:

I enjoyed reading this article, because it pointed out new social media trends, but more specifically, those that pertain to this very year. According to this article, the amount of marketers using social advertising is expected to increase by almost 50% by the end of this year. I agree that pictures are now a better marketing tool than text. Most of Americans live an on-the-go lifestyle, and pictures leave more of a mental imprint than words in my opinion. Lastly, more online interactions will of course take place. For example, more business meetings will be arranged through say Twitter, and more business deals completed through Facebook group messages. The opportunities in the social media world are endless.

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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Social Media Trends |
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
Graig Angarella's insight:

To begin, I agree that it is important to actually listen and respond to the feedback you and your company receive through social media, otherwise, what's the point? Customers want their opinions to be heard, so it's important to take the time to hear their input and then take action. Secondly, I can honestly say that social advertising and email updates are not very appealing to me, however, if the message is short and to the point, and has somewhat of an intriguing factor in it, it may grab my attention. Also, and again this is just a personal opinion, but I feel like adding a little humor never hurts. Lastly, I agree that it is important to keep tabs and documentation of your social media links and pages, because that is how you will be able to keep track of what is successful and what is not.

Mariale Peñalosa Arguijo's curator insight, February 18, 2014 8:52 AM


Debra Hess Norris's curator insight, March 16, 2014 10:43 AM

Interesting advice to consider as we aim to better  use social media to strengthen our messsage about the value and importance of the preservation of cultural heritage. 

Erica Thayer's curator insight, March 18, 2014 1:43 PM

This article discusses five trends that are expected to arise in social media marketing during the year of 2014.  The trends include: the importance of social listening, social advertising, the integration of email and social media, the assembly of a social media team, and social media return on investment.  While reading the article, I was intrigued by the discussion of the relationship between email and social media.  With the rise in popularity of social media, most (including myself) would think that email is booming obsolete in terms of creating relationships with companies.  I consider email to be a platform for communicating with coworkers and friends, but not really a popular way to communicate with current and potential customers.  This article claims that companies can encourage email subscribers to connect on social media platforms such as Facebook and Twitter, creating more social visibility.  It claims that by sending an email, the company has more control over their relationships and can extend them.  I am not sure if I agree with this point 100%, as I am a firm believer in two way communication and it is unlikely that a customer will reply to an email sent by a business.  I also felt that the discussion on social media ROI was interesting, as it seems that measurements are still confusing to companies and we're still unsure how beneficial social media marketing is.  It is important to have a measurable goal and to understand the preferences of the target market in order to be able to measure any kind of return on investment.