5 Ways to Use Content Curation for Marketing and Tools to Do It - Forbes | Social Media for Photographers | Scoop.it
Content curation is the hottest topic among marketers these days, but few companies understand what content curation is and how it can help build a brand and a business.

 

In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. That enhanced content delivers added value to the target audience who consumes it after it’s published.