Social Media for Photographers
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Social Media for Photographers
Cendrine Marrouat curates the best social media content to help you take your photography business to the next level. She also shares her latest photos for you to enjoy.
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Guest post: What do you want from social Media?

Guest post: What do you want from social Media? | Social Media for Photographers | Scoop.it

So, you’ve decided that it’s time to take your business online in hopes of achieving social media marketing success. Welcome to the here and now; we’re glad you could make it. However, don’t expect to become an instantly successful, revered brand just because you create a few social media accounts. There’s more to it than just showing up. 

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10 Ways To Gain A Pinterest Business Following

10 Ways To Gain A Pinterest Business Following | Social Media for Photographers | Scoop.it
You've got a new Pinterest business account set up and you created boards and have pinned some great content. Now what? Here are 10 ways to gain followers.
Cendrine Marrouat - cendrinemarrouat.com's insight:

An excellent article from Dorien Morin-van Dam. The tips are bang on. My personal favorite is #8: "Mention other businesses by name in your comments, making sure not to spam them while doing so. Make it relevant!"


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CircleCount helps you make the most of Google+

CircleCount helps you make the most of Google+ | Social Media for Photographers | Scoop.it
A few weeks ago, I shared a list of tools to help you make the most of Google+. Quite a few people noticed that a major one was missing: CircleCount. I left out that one on purpose because it deserved an article in itself.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Probably the best free tool to understand your audience on Google+!

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Cendrine Marrouat - cendrinemarrouat.com's comment, January 14, 2014 4:02 PM
Thank you for sharing my article! :-)
Chris Cloutier's comment, January 14, 2014 4:17 PM
No problem, it's a great article.
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Seth's Blog: The feedback you've been waiting for

Seth's Blog: The feedback you've been waiting for | Social Media for Photographers | Scoop.it
"You did a great job. This is exactly what I was hoping for. I wouldn't change a thing. You completely nailed it, it's fabulous." Of course, that's not feedback, really. It's applause. Applause is great.
Cendrine Marrouat - cendrinemarrouat.com's insight:

All successful products were born out of a desire to help and make life easier for others. Their creator(s) worked hard and most importantly, listened to what their audience had to say — positive and negative comments alike.


“[I]f you want to improve, you should actively seek feedback. And that feedback, if it’s more than just carping, will be constructive,” says Seth Godin. “It will clearly and generously lay out ways you can more effectively delight your customers and create a remarkable experience that leads to ever more customers.”


Never shy away from feedback. Instead, seek it every step of the way!

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2013 in review: The worst social media mistakes (Infographic)

2013 in review: The worst social media mistakes (Infographic) | Social Media for Photographers | Scoop.it
How did businesses fare on social media this year, compared to 2012? From what I have seen, much better. However, let's not celebrate too fast. Some major blunders still happened. Masters in Market...
Cendrine Marrouat - cendrinemarrouat.com's insight:

Great infographic! Highlights pretty much all the major blunders we saw this year.

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2013 Digital Marketing in Canada Research Report: Strategy, Adoption and Barriers

2013 Digital Marketing in Canada Research Report: Strategy, Adoption and Barriers | Social Media for Photographers | Scoop.it
For the last few years, there has been no shortage of research to show that Canada is one of the most socially connected and digitally engaged nations in the world.  So you would likely assume that Canadian companies are all over social media and...
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Lessons To Learn From A Failed Business

Lessons To Learn From A Failed Business | Social Media for Photographers | Scoop.it
Cendrine Marrouat - cendrinemarrouat.com's insight:

 

This article is a very interesting case study on failure and how easily we can to fall prey to it.

 

As Jim Connelly states, failure and success do not happen at one particular point in the life of a business. They are both gradual processes, triggered by every small decisions we make.

 

“Keeping costs down is a great idea, but starving a business of essential investment, is like starving a plant of sunshine!”

 
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Find short and catchy names for your products with Wordoid.com

Find short and catchy names for your products with Wordoid.com | Social Media for Photographers | Scoop.it
I don't know about you, but I have often wondered how some brands come up with unique and attractive names for their products. Good examples would be Scoop.it, Paper.li, Listly, and Swayy. As I'm i...
Cendrine Marrouat - cendrinemarrouat.com's insight:
In need of inspiration to name your next blog or product? Wordoid will find some catchy suggestions for you.
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What Socrates can teach you about social media strategy

What Socrates can teach you about social media strategy | Social Media for Photographers | Scoop.it
My goal as a social media coach is to help clients develop a strategy that works best for their specific situations. I achieve that not only by sharing actionable tips, but also by challenging thei...
Cendrine Marrouat - cendrinemarrouat.com's insight:
I haven't seen many social media coaches talk about the Socratic method. So, I have decided to share my two cents about the concept...
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Emanuel Turtoi's curator insight, July 8, 2015 6:52 AM

O mica parere al marelui filosof Socratedespre strategia media

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Want to drive your business into oblivion? Check out this case study!

Want to drive your business into oblivion? Check out this case study! | Social Media for Photographers | Scoop.it
Two years ago, an independent artist that I will call GM started following me on Twitter and Facebook. He was looking for exposure, so I told him to contact me through my website. He used my answer...
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Do you know what you are measuring? (Funny commercial)

Do you know what you are measuring? (Funny commercial) | Social Media for Photographers | Scoop.it
When the CEO of Encyclopedia Atlantica sees an unusual spike in the number of online orders, he goes a little crazy. The problem is that he hasn't taken the time to check out where the clicks come ...
Cendrine Marrouat - cendrinemarrouat.com's insight:

I love this commercial! Not only is it funny, but it also asks a very valid questions to companies: Do you know what you are measuring? 

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Boj-pat's curator insight, October 12, 2013 2:46 AM

Here we are! Learn the secret of successfull Company! Merci Francois.

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Facebook Rolling Out Revamped Page Insights - AllFacebook

Facebook Rolling Out Revamped Page Insights - AllFacebook | Social Media for Photographers | Scoop.it
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in...
Cendrine Marrouat - cendrinemarrouat.com's insight:

Insights is the only feature that makes Facebook worthwhile now...

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What I learnt from working with independent artists

What I learnt from working with independent artists | Social Media for Photographers | Scoop.it
"Why did you stop working with independent artists?" is a question that people often ask me. My decision had nothing to do with a lack of talent on their part. Indies are among the most talented pe...
Cendrine Marrouat - cendrinemarrouat.com's insight:

Those who have followed me for a long time, know that I used to be an independent artist. I even dedicated a couple of years to helping indies promote themselves better.

"Why did you stop working with them?" is a question I am often asked. Here is why.

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Stop Ripping on @JCPenney's. #TweetingWithMittens was brilliant.

Stop Ripping on @JCPenney's. #TweetingWithMittens was brilliant. | Social Media for Photographers | Scoop.it
It seems like a lot of bloggers and mainstream media publications are talking about JC Penney's #TweetingWithMittens stunt on Twitter. Most are saying that it was a misstep. As they complain about it, they fall into the trap perfectly. It's being talked about by journalists, Twitter users, and even other companies trying to get their own clever Tweets into the mix. The jokes on all of them. This campaign worked beautifully. When you consider that they didn't spend millions of dollars to advertise during the Super Bowl and are being talked about as if they had, the ROI is very apparent.
Cendrine Marrouat - cendrinemarrouat.com's insight:


A brilliant stunt. Why brilliant? Because even some experts fell into the trap. ;-)

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The size of your audience is irrelevant... | Social Media Slant

The size of your audience is irrelevant... | Social Media Slant | Social Media for Photographers | Scoop.it
In his excellent post titled Social Media “Experts”: Please stop ruining social media, Chris Jenkins echoes what I have been preaching for years: There is no value in big followership based on bogus claims.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Ramblings triggered by recent conversations about audience sizes...

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Randi Thompson's curator insight, January 17, 2014 5:13 PM

What do you think?  Does size matter?

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Online audiences of value are earned, not gotten

Online audiences of value are earned, not gotten | Social Media for Photographers | Scoop.it
Evaluate your social media strategy and how you're building your audience by earning their trust, building your reputation, and establishing authority.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Focusing on the size of your audience is definitely the wrong approach. As I always say, before thinking of gaining new followers, make sure you know the ones who already support you. Build a relationship with them, make them feel like they matter.

What's the point of having 500,000 fans if only 10 or 20 pay attention to what you do? Focus on how you can change a few lives instead.

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Deanna Dahlsad's curator insight, January 12, 2014 4:23 PM

Like the adage goes, it's not the size, but how you use it ;)

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Guest post: 3 reasons your website needs work

Guest post: 3 reasons your website needs work | Social Media for Photographers | Scoop.it
Getting a website online is a huge accomplishment, and one that takes quite a bit of work.
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20 Free Business Cards & Mockup PSD Templates | GraphicsFuel.com

20 Free Business Cards & Mockup PSD Templates | GraphicsFuel.com | Social Media for Photographers | Scoop.it

Via Sherryl Perry
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Why Facebook pages are a bust for brands

Why Facebook pages are a bust for brands | Social Media for Photographers | Scoop.it
Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It's a staggering figure, but they really can't afford to have any fewer, given that...
Cendrine Marrouat - cendrinemarrouat.com's insight:

 

Those who have followed me for a while know how much I dislike Facebook.

 

Whenever I post something on my Page, I don’t expect much beyond a couple of likes and some neutral comments, such as “great”, “bad” or “LOL”. My audience is not really there.

 

And the worst part is: No one sees my updates anyway. The article says 16% but it is an average and a lot of business owners are more in the lower 10%.

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Scott Gipson's curator insight, December 1, 2013 4:47 PM

Managing a Facebook page for your brand is not easy and not everyone can do it effectively. This article attempts to explain why Facebook pages along with other obligatory social strategies, have largely been a disappointment for meaningful, two-way interactions between brands and consumers. According to this article, Facebook brand pages are not built to engage more than a tiny fraction of consumers/fans.

            After a brand puts up a new Facebook post, users can “Like,” comment on or share the material. While each one only takes a couple seconds, how much of a real connection can you have to a brand in a matter of seconds? When evaluating engagement, Facebook places the greatest value on comments because they take the longest amount of time to complete. In a recent review of more than 10,000 comments on posts from top brands, the average comment was nine words long. These comments ranged from full sentences to LOLs, smiley faces and completely off-topic responses like, “I like pop tarts.” The fact that people can simply respond doesn’t make it truly interactive, meaningful or effective for brands. You could argue that it’s more publishing than it is engagement.
            When a brand on Facebook posts a status update and asks for “Likes,” shares, and comments it’s essentially saying the same thing at the same time to the same people in the same way. Few, if any, respond. The solution is to speak to consumers directly and in more personalized ways. While brands can’t speak to each person in a one-to-one conversation, brands can share personal communication with their followers through targeting and segmenting posts to users based on individuals’ unique interests, “Likes,” response patterns, and other useful data. This method will most likely result in a higher response rate and reliability. Also, Facebook doesn’t allow brands to send welcome messages or any personal acknowledgement whatsoever. If you join a mailing list, subscribe to a site or do anything with a brand, they’re quick to respond with a thank-you and “welcome aboard.” Facebook ensures no such correspondence occurs, even if brands and consumers would like it to. Therefore, if Facebook prevents the most basic attempts for two parties to start a relationship, it can’t actually be facilitating relationship building.
            Lastly, big “fan” counts are important signals to senior managers and competitors who want to know if you have a presence on Facebook. However, brands know that value is driven from actual interaction and user participation on the page itself. With subsequent interactions not extending beyond a tiny portion of fans, a large fan count is really a signal of just how many people you’ve gathered to ignore you.
            This article ties into Chapter 6: Consumer Relations in our Public Relations Practices book. “If you don’t succeed in attracting and then building continuing relationships with consumers, you’ll be out of business and nothing else will matter” (Center et al. pg. 131). On one hand I agree with the author of this article. Facebook brand pages have become a place where brands collect their customers just to ignore them later, alongside those who just “Liked” their page for a chance to win a free iPad. However, I still think Facebook brand pages are very important for companies. Businesses just need to realize that Facebook brand pages have limited capabilities when it comes to building relationships with consumers. 

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Do not encourage negativity (4th extract from my upcoming new eBook)

Do not encourage negativity (4th extract from my upcoming new eBook) | Social Media for Photographers | Scoop.it
Many of you have asked if I would be wiling to share more extracts from my upcoming new eBook. You know me, I do not like to make people wait. ;-) I am quite pleased with the way chapter 19 looks i...
Cendrine Marrouat - cendrinemarrouat.com's insight:

 

Many brands act with a sense of entitlement, thinking that nothing they do or say will be used against them.

 

Fortunately, when it comes to social media, they are forced to learn that audiences are the ones who will make or break them.

 

This article is chapter 19 of my upcoming book. I welcome your feedback!

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You never know who is watching you

You never know who is watching you | Social Media for Photographers | Scoop.it
"Brought to you by Cendrine Marrouat, who I think is simply brilliant." When I caught this mention in an email last night (thank you, Talkwalker Alerts!), I immediately clicked on the link to see w...
Cendrine Marrouat - cendrinemarrouat.com's insight:

I find most of my inspiration for articles from emails I receive. This post is no exception. 

 

There is a lot to be said about companies that still focus on numbers and ROI rather than audiences. But a little reality check always goes a long way. 

 

Social media is a formidable platform. However it is also dangerous, because everyone has a voice.

 

And when everyone has a voice, they won't be afraid to use it...

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A good business is like a good picture

A good business is like a good picture | Social Media for Photographers | Scoop.it
I recently started revisiting pictures that I had taken a while ago and sharing the results on Flickr, 500px, Facebook, and Google+. It is a fun and relaxing activity, and people's reactions have b...
Cendrine Marrouat - cendrinemarrouat.com's insight:

Revisiting my old pictures has given me some inspiration...

 

Good pictures and good businesses share a lot of similarities. 

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Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing

Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing | Social Media for Photographers | Scoop.it
Cendrine Marrouat - cendrinemarrouat.com's insight:

Those involved in Internet marketing know it. The landscape is changing almost daily.

 

What never changes, though, is the way people who get it end up connecting and/or working together in an attempt to improve the way they serve their audience.

 

Martin Smith has written an excellent piece on the topic. In particular, I love what he has to say about winning marketing teams:

 

"Prefer ACTION to JUDGEMENT.

LISTEN more than they TALK.

Great TALKERS (writers, communicators) too.

Less EGO more CURATION.

More CURATION than CREATION.

Respect each other.

Know the TEAM is the thing."

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Want valuable feedback on your website or blog? Pay attention to lazy pitches!

Want valuable feedback on your website or blog? Pay attention to lazy pitches! | Social Media for Photographers | Scoop.it
I do not know about you, but I receive hundreds of emails every day. Between newsletters, new articles by my favorite blogs and publications, press releases, pitches from marketers and bloggers, an...
Cendrine Marrouat - cendrinemarrouat.com's insight:

If you blog or own a website, you know what I mean when I say that lazy pitches are annoying.

Well, actually, if you learn to read between the lines, there is some valuable feedback to gain. 

Not sure of what I'm talking about? Check out my article. I share how paying attention to one particular email helped me decrease the number of irrelevant pitches that land in my inbox by 60%.

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Deanna Dahlsad's curator insight, October 10, 2013 7:08 PM

I don't invite guest bloggers at my sites; however, I receive dozens of requests a week anyway. In reading Cendrine's article, I wonder if perhaps making a page or post about why I do not welcome guest posts might decrease some of the requests I recieve.

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Social Media & The Law – 11 Things You Need to Know Now

Social Media & The Law – 11 Things You Need to Know Now | Social Media for Photographers | Scoop.it
At TopRank Online Marketing, our Monday mornings are usually filled with lots and lots of coffee, the clicking and clacking of keyboards being furiously typed
Cendrine Marrouat - cendrinemarrouat.com's insight:

You may remember the  infographic about copyright I shared on my blog a few days ago.

 

Well, here is another great resource to help you navigate some of the grey areas surrounding social media and the law. My favorite tip in the list is this one:

 

"Expect to receive the same consequences online as in real life. Freedom of speech is applicable to online communications, however you can still be fired for anything. Personal responsibility."

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