Social Media for Photographers
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Social Media for Photographers
Cendrine Marrouat curates the best social media content to help you take your photography business to the next level. She also shares her latest photos for you to enjoy.
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Guest post: Why is content marketing such a big deal?

Guest post: Why is content marketing such a big deal? | Social Media for Photographers | Scoop.it
“Content marketing” is becoming a common phrase amongst social media, marketing and SEO blogs across the Internet. But what does it actually mean?
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LKGayton's curator insight, May 17, 2014 11:25 AM

Content is King.

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Going beyond "I'm sorry" after you've messed up | SmartBlogs

Going beyond "I'm sorry" after you've messed up | SmartBlogs | Social Media for Photographers | Scoop.it
Saying sorry isn't enough to right the wrongs caused by companies and individuals -- sincere efforts require seeking forgiveness, taking restorative action.
Cendrine Marrouat - cendrinemarrouat.com's insight:


In this day and age, too many brands think they can get away with a simple "I'm sorry". But as the author of this great article states, 


[S]aying sorry is often just another step in the refusal to accept blame and responsibility. We all know the “I’m sorry if you were offended” apology, which has the remarkable trait of condemning the objects of the apology. A twist on that was the ad former New York Gov. Eliot Spitzer used to introduce his would-be comeback last year — an ad acknowledging the failure but immediately pivoting to “But forget that! Look at everything else I did!”


You can write the greatest apology in history, if your following deeds do not reflect it, you are done.


Instead, take extra steps to mend the broken relationship. It works!

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Social media in numbers (May 2014)

Social media in numbers (May 2014) | Social Media for Photographers | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
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Tomas Trejbal's curator insight, May 12, 2014 11:57 AM

numbers, numbers and other facts about current social media landscape... must if you want to master them...

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Introduction to content curation (Slide deck): Update

Introduction to content curation (Slide deck): Update | Social Media for Photographers | Scoop.it
Two years ago, I created a presentation on content curation for a private social media class that I then shared on this blog. After looking at it the other day, I realized that an update was sorely needed. The design was also a little wanting.
Cendrine Marrouat - cendrinemarrouat.com's insight:


An old presentation on content curation that I updated. Check out the last slide for a list of recommended curators.


@Martin (Marty) Smith @Robin Good @John Thomas @Kelly Hungerford @ janlgordon

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ZAP s.a.'s curator insight, May 7, 2014 10:20 AM

It's a slideshare about Content Curation. Besides you will find out interesting tips.

Janette Toral's curator insight, May 7, 2014 9:57 PM

Easy to digest introduction on content curation.

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Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study)

Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study) | Social Media for Photographers | Scoop.it

Are brands measuring the wrong type of engagement? Here's a simple case study using Red Bull as an example for how to take reach further.

Cendrine Marrouat - cendrinemarrouat.com's insight:


"Outbrand brand engagement" is definitely a great suggestion. Brands need to learn to engage with audiences a little better.


People are not just interested in getting videos, articles, and pictures. They want to know that there is a human being running the business...

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The latest in social media (April 2014)

The latest in social media (April 2014) | Social Media for Photographers | Scoop.it
Wondering if you missed any big announcement in the social media universe in April? The answer lies below.
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The popularity of a website has nothing to do with its size (Video)

The popularity of a website has nothing to do with its size (Video) | Social Media for Photographers | Scoop.it
Here is a video that puts to rest the myth that good Google search engine rankings are a privilege of the big sites. Matt Cutts is very clear
Cendrine Marrouat - cendrinemarrouat.com's insight:


Nothing new under the sun, but it's good to hear confirmation from those who implement the rules. :-)

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Angus Grady's curator insight, May 1, 2014 10:21 AM

Watch this and learn a thing or two...

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Want to surprise your blog readers on Twitter? Do this!

Want to surprise your blog readers on Twitter? Do this! | Social Media for Photographers | Scoop.it
Do you know who shares your content on Twitter? Your answer will probably go like this: "I use the mentions feature. So, yes." Actually, you are wrong. You can only spot half the shares. And here is why.
Cendrine Marrouat - cendrinemarrouat.com's insight:


An easy trick that will be sure to increase engagement on Twitter!

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Tricia Adams's curator insight, April 29, 2014 4:42 PM

I love this tip! Just tried it out and found a bunch of tweets mentioning me or my blog that I had no idea existed. 

Agence BTW's curator insight, April 30, 2014 7:42 AM

Essayez ceci afin de surprendre vos lecteurs et followers Twitter

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I miss the old blogosphere -- we've gained a lot, but we've also lost something

I miss the old blogosphere -- we've gained a lot, but we've also lost something | Social Media for Photographers | Scoop.it
A post by long-time tech blogger Dan Gillmor about the decline of the “indie web” got me thinking about the old days of the blogosphere, and how powerful the unedited voice of a single passionate blogger can be. Have we gained as much as we’ve lost?
Cendrine Marrouat - cendrinemarrouat.com's insight:


I miss the old blogosphere too, to be honest. It used to be a mess, yes, but it was really about personal voices and stories.


Big blogs seem to have stopped caring about that... 

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Eclientel's curator insight, April 28, 2014 4:12 AM

ajouter votre point de vue ...

Military World's curator insight, April 29, 2014 4:30 AM

Just moving on ...... but missing the old ways.

Nicole Paquet's curator insight, April 29, 2014 7:29 PM



Author Mathew Ingram was inspired to write an article after he read a post from a blogger by the name of Dan Gillmor. The latter is a tech blogger who had recently wrote an entry about the decline of what he called “indie blogging”. This got Ingram feeling nostalgic about the old ways of blogging and how it was more centralized around the individual and not all these companies creating blogs to raise awareness. He also talks about how other social media sites, mainly Facebook and Twitter, have been dominating and taking many bloggers away from sites they used to use prior to that.

Going on four years now, I have operated a Tumblr page and it has been a great pass time for me. It is far from a professional blog but it was something that I was interested in and a website like that made it easy for me to get a taste of what blogging is all about. To a certain extent, I can see where Ingram is coming from seeing how new websites have allowed just about anyone to start their own blog. However, I feel like there are still some other blogging sites where people need to have HTML knowledge and are much more professional about their postings. While there are more people blogging nowadays, there are still spaces where Ingram can blog with people who post more like him. In the end, life nowadays have made it harder to be a hipster as the internet now makes just about everything available to anyone who wants something.

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Google+ is NOT walking dead

Google+ is NOT walking dead | Social Media for Photographers | Scoop.it
Almost two years ago, I wrote a post ("Can we stop bashing Google+ now?") that I hoped would change the popular mindset about Google+. I was obviously naive. Google+ may have gained many new users since then, but the bashing has never stopped.
Cendrine Marrouat - cendrinemarrouat.com's insight:


When you open a can of worms, get ready for the backlash...

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Keeping your word in a social media world

Keeping your word in a social media world | Social Media for Photographers | Scoop.it
Earlier this year, SELF Magazine, an American print publication that specializes in health, fitness, nutrition, beauty and happiness, used pictures of a cancer survivor to mock women running races in tutus. The backlash was so intense that a public apology from its Editor-in-Chief quickly followed, just like her dismissal.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Apologies are more important than blunders, in my book. This company failed to deliver and had to pay the price...

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How to Get 5 Million Customers with Zero Ad Budget

How to Get 5 Million Customers with Zero Ad Budget | Social Media for Photographers | Scoop.it
While there’s no simple answer, I have identified two key secrets behind my company’s early and explosive growth on a very limited budget. Here’s the first.
Cendrine Marrouat - cendrinemarrouat.com's insight:


I remember when Ryan Holmes published the article he mentions in this post. The fact that Hootsuite became such a successful company without a big budget really helped many people understand that relationship building gets its own reward. 


In this new post, Holmes explains once again how the dollar sign comes second in the equation. Providing quality matters much more!

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Jauntful helps you create personalized travel guides

Jauntful helps you create personalized travel guides | Social Media for Photographers | Scoop.it
Today, I'd like to introduce you to a service that was not created for businesses per say but that you could actually use to your advantage.
Cendrine Marrouat - cendrinemarrouat.com's insight:


A very neat tool that creative entrepreneurs can use to their advantage...

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How can I make money with my YouTube channel? (Video)

How can I make money with my YouTube channel? (Video) | Social Media for Photographers | Scoop.it
Whenever someone asks me how they can monetize their blogs, I always answer that the activity alone will never make them rich. First, you must lay down the foundations by working hard to provide good content for your readers. Once trust and visibility have been built, sales will happen. Clients will hire you.
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How quickly do you respond to people on Twitter?

How quickly do you respond to people on Twitter? | Social Media for Photographers | Scoop.it
Social customer care is a phrase that is starting to make the social media rounds. It speaks to the new awareness that brands have shown regarding their audiences.
Cendrine Marrouat - cendrinemarrouat.com's insight:

Love this tool! 

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An easy tip to rock Twitter chats from TweetDeck

Twitter chats are one of the most fun and efficient ways to build relationships with your peers and audience on Twitter. Regular attendants use tools like TweetChat and tchat.io. Unfortunately, technology will sometimes behave like an unruly child, preventing you from enjoying the discussions. So, what can be done when such things happen? TweetDeck to the rescue!
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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | Social Media for Photographers | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
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Jennifer Palmer Farrington's curator insight, May 5, 2014 3:56 PM

Try this out on a few headlines - interesting...

robosheauk's curator insight, May 6, 2014 2:27 AM

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has

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Eat24: Life Without Facebook

Eat24: Life Without Facebook | Social Media for Photographers | Scoop.it
As you might have heard, we shut down our Facebook page. Did the world end? Are we now bankrupt? Find out here!
Cendrine Marrouat - cendrinemarrouat.com's insight:


Eat24 tells us what happened after they closed their Facebook Page. And apparently, it's very good!

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shir biran's curator insight, May 5, 2014 5:29 AM

The fear from social networks that holding us...

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50 WordPress plugins you should try this year

50 WordPress plugins you should try this year | Social Media for Photographers | Scoop.it
The other day, someone asked me to recommend a few plugins for their WordPress blog. After sharing links, I figured that listing them on Social Media Slant could help more people. In my blogging career, I have tested many plugins. Some stopped working or triggered compatibility issues, while others did not offer the kind of features I was looking for. Thankfully, the WordPress plugin repository and the Internet offer a lot of choice!
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Tricia Adams's curator insight, May 1, 2014 11:00 PM

I'm using a few of these but hadn't even heard of most of them. Can't wait to check them out! 

Agence BTW's curator insight, May 2, 2014 3:19 AM

50 plugins Wordpress à essayer cette année

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The 10 commandments of a social brand (Slide deck)

The 10 commandments of a social brand (Slide deck) | Social Media for Photographers | Scoop.it
Those following the latest developments in social media know it. Brands in every industry continue making the headlines for big blunders. The struggle to make sense of social media is still obvious. And I feel that it will dominate decisions for at least another couple of years. As a result, it is important to continue talking about it as often as possible.
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Charlotte Daynes's curator insight, May 2, 2014 2:52 AM

The 10 commandments of a social brand - what shalt thou do on social medias ?! #SocialBranding #SocialMedia

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0% Organic Reach on Facebook- Will This Be You?

Find out if your brand is at risk to lose all of its organic reach in the coming months. And my opinion on what you can do to fix it.
Cendrine Marrouat - cendrinemarrouat.com's insight:


A refreshing way to look at the Facebook reach issue...

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Hack Your Craft's comment, April 28, 2014 2:53 PM
Thanks Cendrine. Good piece. This information is also transferable to music fan pages.
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An overview of the new Twitter profile layout (Infographic)

An overview of the new Twitter profile layout (Infographic) | Social Media for Photographers | Scoop.it
Twitter has recently updated the look of its profiles. Many say that the layout is strongly reminiscent of Facebook. I don't see it. What about you?
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Interview with Mike Klanac, CEO of GripeO

Interview with Mike Klanac, CEO of GripeO | Social Media for Photographers | Scoop.it
If you read this blog regularly, you know that I keep stressing the major role an audience plays in the success of any business. Of particular importance is the way you address complaints. Unfortunately, we are all very busy and spotting these complaints can be a chore. For customers, it means a lot of work for nothing. Enters GripeO. I came across this tool a couple of months ago on Twitter and the slogan ("A Better Way to Complain") intrigued me. So , I sent a few questions to Co-Founder and CEO, Mike Klanac. The interview is below.
Cendrine Marrouat - cendrinemarrouat.com's insight:


GripeO looks like a very interesting tool to bridge the gap between businesses and customers. What do you think? 

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Why Your Social Media Networking is Not Working

Why Your Social Media Networking is Not Working | Social Media for Photographers | Scoop.it
Picture this:You walk into a networking event. Your pockets are stuffed with your high-quality matte business cards. As you walk in, you get excited by the thought of everyone falling in love with
Cendrine Marrouat - cendrinemarrouat.com's insight:


Mahfuz Chowdury nails it with his article. 


The best quote ever: "If it was up to me: “networking” would be renamed to “relationship building”. At least this would remind people why they are there in the first place."


As I always say, a successful professional understands the value of human relationships. How can you expect things to work out for you if you act like the world owes you something? 

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Looking for some marketing resources? Here are 101 for you!

Looking for some marketing resources? Here are 101 for you! | Social Media for Photographers | Scoop.it

social Online marketing may be accessible to all, but without good basics, success will always remain elusive. And there are so many articles and guides for beginners out there, that separating the wheat from the chaff can be a difficult and frustrating task.

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Ivar Brockbernd's curator insight, April 25, 2014 8:47 AM

The articel is about online marketing and because i think the economy is very interresting i liked the text.

Nine0Media's curator insight, May 6, 2014 12:29 AM

#DIYSEO #SocialMediaTools