Social Media for Photographers
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Social Media for Photographers
Cendrine Marrouat curates the best social media content to help you take your photography business to the next level. She also shares her latest photos for you to enjoy.
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Why your small business has an advantage over large competitors

Why your small business has an advantage over large competitors | Social Media for Photographers | Scoop.it
"Did you see this big company with a million followers on Twitter? I wish that would happen to me!" "Yes, it's a huge number. But what would you do with that huge audience?" "That would open so many doors for me!" "Doors to what?" "I don't know. That would encourage people to check out my work, I guess."
Cendrine Marrouat - cendrinemarrouat.com's insight:


Small business owners often marvel at large brands and how they managed to get so many followers on social media. By doing so, they overlook a few things...

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Angela Watkins's curator insight, May 30, 2014 12:52 AM

How could 1 person handle 1 million followers as far as corresponding with them - u would need a staff to handle that - probably 2 or 3 shifts of staff members .... http://career-advice.monster.com/career-development/getting-promoted/develop-leadership-skills-in-any-job/article.aspx ; ... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Nine0Media's curator insight, June 3, 2014 5:41 PM

#DIYSEO #SmallBusiness #SanDiego

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10 online video creation services you should try today

10 online video creation services you should try today | Social Media for Photographers | Scoop.it
Do you know that YouTube is the top 2 search engine in the world? Every day, 100 million people around the world watch an online video, and by 2017, videos will make up 74 percent of all internet traffic! Further, more than half of marketing professionals see the best results when they include that visual format in their content strategy.
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Maryse Rebillot's curator insight, May 27, 2014 5:52 AM

Personally, I tried PowToon. Just for a try. Very fun and easy to use whether you want to promote your products, services.. or just yourself!

Surely a good way to differentiate yourself... Plan a couple of hours to have it done properly.

Janet Vasil's curator insight, June 15, 2014 1:18 PM

Video is taking over the Internet.  These tools can help you get in the game.

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Pinterest Versus Twitter: Which Should My Business Use? - Search Engine Journal

Pinterest Versus Twitter: Which Should My Business Use? - Search Engine Journal | Social Media for Photographers | Scoop.it
At this point you should not be asking if you should join social media, you should be asking: which social media platform should I use? There a lot of soci
Cendrine Marrouat - cendrinemarrouat.com's insight:


A good overview of the difference between Twitter and Pinterest. 


Ultimately, though, you should start with where your audience likes hanging out...

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The dos and don'ts of Google+ hashtags (Infographic)

The dos and don'ts of Google+ hashtags (Infographic) | Social Media for Photographers | Scoop.it
Initially introduced on Twitter, hashtags are now commonly used on many social networks. Hashtags allow people to find and participate in conversations on topics that interest them. As a result, small businesses and entrepreneurs taking advantage of them are more likely to be found than those that don't.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Hashtagging on Google+ is an art form. Learn more about it with this interesting infographic. 

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Constructive Criticism: What Is It and How Does It Work?

Constructive Criticism: What Is It and How Does It Work? | Social Media for Photographers | Scoop.it

l helpOne mustn’t criticize other people on grounds where he can’t stand perpendicular himself – Mark Twain
Criticism is part of the human fabric and takes place in our daily interactions."No offence, but

Cendrine Marrouat - cendrinemarrouat.com's insight:


Constructive criticism is often mistaken for negative feedback. The method described in the article will help change that! :-)

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NOTRE DAME SCHOOL's curator insight, May 31, 2014 8:58 AM

It is an imperative to develop ethics in the new generation so they can interact with others collaboratively in an armonious environment.

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Guest post: A guide to prospecting for new customers on Twitter

Guest post: A guide to prospecting for new customers on Twitter | Social Media for Photographers | Scoop.it
Entrepreneurs and marketers are constantly searching for new sources of prospective customers to grow our businesses. Today I’m going to introduce you to one such source; I’m going to show you how to use social media monitoring as a prospecting technique.
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Thea Koren's curator insight, May 20, 2014 4:29 PM

Amazing how twitter can help you find potential customers!

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Want to format your Google+ posts like the pros? Try this extension

Want to format your Google+ posts like the pros? Try this extension | Social Media for Photographers | Scoop.it
One of the most interesting features of Google+ is the ability to style the text of your updates to make them look like blog posts. Not too sure what they are? No worries! Post Editor for Google+ to the rescue!
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A.K.Andrew's curator insight, May 20, 2014 2:53 PM

Sounds like a great tool to improve your G+ posts

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Learn From The Best: 3 Brands That Are Nailing It On Pinterest

Learn From The Best: 3 Brands That Are Nailing It On Pinterest | Social Media for Photographers | Scoop.it
Gaining momentum on Pinterest isn't easy. It takes time, patience, and a well thought out strategy. This post is not about tips that will get you there, though. We've been through those before. To get good results, you need to see things for yourself, not jut read theoretical tips. The brands below are doing everything…
Cendrine Marrouat - cendrinemarrouat.com's insight:


Looking for tips to leverage Pinterest? Here are three interesting case studies for you!

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Nine0Media's curator insight, May 19, 2014 10:26 PM

#DIYSEO #SEO #WebConsultants 

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Guest post: Why is content marketing such a big deal?

Guest post: Why is content marketing such a big deal? | Social Media for Photographers | Scoop.it
“Content marketing” is becoming a common phrase amongst social media, marketing and SEO blogs across the Internet. But what does it actually mean?
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LKGayton's curator insight, May 17, 2014 11:25 AM

Content is King.

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Going beyond "I'm sorry" after you've messed up | SmartBlogs

Going beyond "I'm sorry" after you've messed up | SmartBlogs | Social Media for Photographers | Scoop.it
Saying sorry isn't enough to right the wrongs caused by companies and individuals -- sincere efforts require seeking forgiveness, taking restorative action.
Cendrine Marrouat - cendrinemarrouat.com's insight:


In this day and age, too many brands think they can get away with a simple "I'm sorry". But as the author of this great article states, 


[S]aying sorry is often just another step in the refusal to accept blame and responsibility. We all know the “I’m sorry if you were offended” apology, which has the remarkable trait of condemning the objects of the apology. A twist on that was the ad former New York Gov. Eliot Spitzer used to introduce his would-be comeback last year — an ad acknowledging the failure but immediately pivoting to “But forget that! Look at everything else I did!”


You can write the greatest apology in history, if your following deeds do not reflect it, you are done.


Instead, take extra steps to mend the broken relationship. It works!

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Social media in numbers (May 2014)

Social media in numbers (May 2014) | Social Media for Photographers | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
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Tomas Trejbal's curator insight, May 12, 2014 11:57 AM

numbers, numbers and other facts about current social media landscape... must if you want to master them...

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Introduction to content curation (Slide deck): Update

Introduction to content curation (Slide deck): Update | Social Media for Photographers | Scoop.it
Two years ago, I created a presentation on content curation for a private social media class that I then shared on this blog. After looking at it the other day, I realized that an update was sorely needed. The design was also a little wanting.
Cendrine Marrouat - cendrinemarrouat.com's insight:


An old presentation on content curation that I updated. Check out the last slide for a list of recommended curators.


@Martin (Marty) Smith @Robin Good @John Thomas @Kelly Hungerford @ janlgordon

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ZAP s.a.'s curator insight, May 7, 2014 10:20 AM

It's a slideshare about Content Curation. Besides you will find out interesting tips.

Janette Toral's curator insight, May 7, 2014 9:57 PM

Easy to digest introduction on content curation.

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Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study)

Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study) | Social Media for Photographers | Scoop.it

Are brands measuring the wrong type of engagement? Here's a simple case study using Red Bull as an example for how to take reach further.

Cendrine Marrouat - cendrinemarrouat.com's insight:


"Outbrand brand engagement" is definitely a great suggestion. Brands need to learn to engage with audiences a little better.


People are not just interested in getting videos, articles, and pictures. They want to know that there is a human being running the business...

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Guest post: 6 creative ways to fuel your Google+ Page

Guest post: 6 creative ways to fuel your Google+ Page | Social Media for Photographers | Scoop.it
Google continues to grow and improve its impressive social platform with smart capabilities and increasingly significant SEO value. However, the truth is many brands are still unaware of what exactly you can do on the platform. Google+ offers a lineup of intuitive tools that can help brands across all industries attract a following on the network and grow their online presence. But beyond setting up a business Page to take advantage of the search benefits that come with it, how can you use the social platform to set your business apart from the rest of the competition?
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The Fan-Damn-Tastic Marketing Show, Episode 2: The Power of Amazon and Online Reviews

The Fan-Damn-Tastic Marketing Show, Episode 2: The Power of Amazon and Online Reviews | Social Media for Photographers | Scoop.it
Thanks SO much for the feedback on the first episode of The Fan-Damn-Tastic Marketing Show, I really do appreciate it!  If you have any feedback on this
Cendrine Marrouat - cendrinemarrouat.com's insight:


Have you ever thought of Amazon reviews as a way to understand what your audience needs and wants? Mack Collier tells you exactly what you need to know. 


An important takeaway: Bad reviews matter just as much as great ones. 


An excellent podcast to listen to over and over. 

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Content operations in practice: Kelly Hungerford at your service

Content operations in practice: Kelly Hungerford at your service | Social Media for Photographers | Scoop.it
Paper.li's Kelly Hungerford sharing great content marketing, storytelling and community insights at the Content Marketing Conference.
Cendrine Marrouat - cendrinemarrouat.com's insight:


I have known Kelly Hungerford for a few years now and seen her in action. Without her, Paper.li wouldn't be the tool it is today.


Kelly is a master community builder, and in this interview, she shares a lot of gems. My favorite quote of the article:


"The customer…is an extended member of your team."


A must-read!

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If you have worked as a freelancer... (Video)

If you have worked as a freelancer... (Video) | Social Media for Photographers | Scoop.it
... or in any business that requires dealing directly with clients, you will probably relate to this video in more ways than one.
Cendrine Marrouat - cendrinemarrouat.com's insight:


I'm sure a lot of you will relate to this video. ;-)

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Sirenetta Leoni's curator insight, May 24, 2014 1:48 PM

Very funny, only slightly exaggerated, but sadly not all that far off the mark. When put into different context, we can see how absurd and insulting some "proposals" from clients really are. No one who understands the real value of what they do would agree to do a job on "spec," or at a huge discount now with the promise that it will be made up to them on some undefined "future" job.

 

Unfortunately, as we all know this kind of bargaining goes on daily, and actors, voice actors or any artists or other freelancers who are party to this have no right to complain when the client offers them even less the next time or gives the job to someone else who is willing to work even more cheaply.   

 

[Thanks to fellow Scoopiteer, Cendrine Marrouat, for posting this first]

Cendrine Marrouat - cendrinemarrouat.com's comment, May 24, 2014 5:52 PM
@Sirenetta Leoni you are welcome! I agree that it is slightly exaggerated, but I come across it on a daily basis with my job.
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6 things all great social media leaders have in common (Slide deck)

6 things all great social media leaders have in common (Slide deck) | Social Media for Photographers | Scoop.it
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." - John Quincy Adams
Cendrine Marrouat - cendrinemarrouat.com's insight:


A slide deck that explores what makes real social media leaders awesome. :-)

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The Complete Social Media Cover Photo Guide

The Complete Social Media Cover Photo Guide | Social Media for Photographers | Scoop.it
Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Great resource compiled by @Mike Allton!


Facebook, Google+, Twitter, LinkedIn, YouTube. 

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Should I be on every major social network?

Should I be on every major social network? | Social Media for Photographers | Scoop.it
Here is a question that I hear all the time: "Should I be on every major social network?" The answer is no.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Addressing a recurrent question on the blog today...

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Lori Wilk's curator insight, May 17, 2014 9:40 AM

When deciding where to be decide first why you want to be part of a particular site and how it will help you to reach your target audience or what benefit you will have by participating on this platform. Use tools that add to your efforts and are not time wasters. Targeting an audience you don't want to reach is a time waster. #socialnetworking#socialmedia#onlinemarketing

LKGayton's curator insight, May 17, 2014 11:23 AM

How many social networks are you on?

Internet Marketing News's curator insight, May 19, 2014 12:00 PM

Should I be on every major social network? #socialmediamarketing #business #marketing

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Social ROI = Return on Insanity

Social ROI = Return on Insanity | Social Media for Photographers | Scoop.it
There’s no way to put this delicately, so I’ll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus.   The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendo Topic: Social Business.
Cendrine Marrouat - cendrinemarrouat.com's insight:


They are starting to pop up on major blogs. These articles debunk the social media ROI myth with brio. The one I picked today is probably the best you will read in a long time.


One quote stands out from the rest: "If we stop selling tickets to the social ROI sideshow, nobody will come." No need to say more, IMHO


It's always been about people. It's time brands realized that. 

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How can I make money with my YouTube channel? (Video)

How can I make money with my YouTube channel? (Video) | Social Media for Photographers | Scoop.it
Whenever someone asks me how they can monetize their blogs, I always answer that the activity alone will never make them rich. First, you must lay down the foundations by working hard to provide good content for your readers. Once trust and visibility have been built, sales will happen. Clients will hire you.
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How quickly do you respond to people on Twitter?

How quickly do you respond to people on Twitter? | Social Media for Photographers | Scoop.it
Social customer care is a phrase that is starting to make the social media rounds. It speaks to the new awareness that brands have shown regarding their audiences.
Cendrine Marrouat - cendrinemarrouat.com's insight:

Love this tool! 

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An easy tip to rock Twitter chats from TweetDeck

Twitter chats are one of the most fun and efficient ways to build relationships with your peers and audience on Twitter. Regular attendants use tools like TweetChat and tchat.io. Unfortunately, technology will sometimes behave like an unruly child, preventing you from enjoying the discussions. So, what can be done when such things happen? TweetDeck to the rescue!
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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | Social Media for Photographers | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
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Jennifer Palmer Farrington's curator insight, May 5, 2014 3:56 PM

Try this out on a few headlines - interesting...

robosheauk's curator insight, May 6, 2014 2:27 AM

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has