Social Media for Photographers
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Social Media for Photographers
Cendrine Marrouat curates the best social media content to help you take your photography business to the next level. She also shares her latest photos for you to enjoy.
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Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday

Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday | Social Media for Photographers | Scoop.it
Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
Cendrine Marrouat - cendrinemarrouat.com's insight:

If you have a hard time understanding navigating linking practices, this post is for you. Rand Fishkin's video is the best one I have ever watched.  

 
The transcription is also included. Don't forget to check out the comment section. People have some great questions for Rand. 
 
The most important thing to remember is that your content must serve your audience before your own (selfish) interests. If you keep doing that, Google will probably never penalize you.

The best SEO is the one that seeks to create the best user experience possible. 

 

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Content Marketing: 5 Places to Find Inspiration for Your Blog Content

Content Marketing: 5 Places to Find Inspiration for Your Blog Content | Social Media for Photographers | Scoop.it
Unlock your creativity and find the inspiration you need to create exceptional content for your content marketing efforts with these 5 tips.
Cendrine Marrouat - cendrinemarrouat.com's insight:

A very nice list of ideas from Joshua Nite. For example, have you ever thought of looking at stock photo sites? 

My favorite way to find inspiration is from conversations with people. My clients are my biggest source of inspiration, actually. I learn a lot from them too. 

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Short vs. Long Content (An asinine debate) - The Storyteller Marketer

Short vs. Long Content (An asinine debate) - The Storyteller Marketer | Social Media for Photographers | Scoop.it
The argument is pointless. I have a lot of respect for Joanna Wiebe and her team at CopyHackers. But the debate between long vs. short content has gone on
Cendrine Marrouat - cendrinemarrouat.com's insight:

Long, short, short, long. I agree with Jason Quey. This debate on the perfect number of words per post is asinine and useless. 


If you want to attract the right kind of readers and customers, you have to craft your content for them. Period. 

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Jon Turino's curator insight, February 14, 2016 6:46 PM

It has to be good content whether it is long or short!

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How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Social Media for Photographers | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute
Cendrine Marrouat - cendrinemarrouat.com's insight:


How do you use third-party content? Do you credit authors?

I like asking for permission and/or giving full credit + linking to the sources. 

This post is also relevant to all content curators. 

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judyhaar's curator insight, January 31, 2016 11:13 AM

You must know how to use others content

Jon Turino's curator insight, February 1, 2016 9:18 PM

Always good to know what to do and how to do it.

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Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant

Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant | Social Media for Photographers | Scoop.it
If you wonder how you could achieve good results with LinkedIn posts, read further. I have a list of quick tips for you. I hope you'll find them useful.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Have you ever considered writing long-form posts on LinkedIn? If not, you should definitely consider that option. 


In this post, I share some quick tips to help you craft content that your readers will crave. 

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malek's curator insight, January 28, 2016 7:38 PM

Take a stand. Have a point of view and be willing to share it – knowing that not everyone is going to agree with it

Jon Turino's curator insight, February 1, 2016 9:34 PM

Good info. Thank you, Cendrine.

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It's The Marketing Message, Not Content, That Matters

It's The Marketing Message, Not Content, That Matters | Social Media for Photographers | Scoop.it
A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
Cendrine Marrouat - cendrinemarrouat.com's insight:


I found myself nodding at every sentence of this fantastic post written by Stoney deGeyter..

All I can think of is what I keep telling my clients: If you don't first understand what makes you unique, how can you expect to deliver content that speaks to your audience?

Maybe we need to stop saying that content is king and instead award this title to messaging. What do you think? 

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ELISA TANGKEARUNG's curator insight, January 22, 2016 12:16 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

ELISA TANGKEARUNG's curator insight, January 22, 2016 12:25 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

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108 Experts Give Advice to New Bloggers

108 Experts Give Advice to New Bloggers | Social Media for Photographers | Scoop.it
I asked my favorite experts from Content Marketing Institute Social Media Examiner WordStream QuickSprout And more for their ONE advice to new
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Chat with Suzan St Maur author of How To Write Brilliant Business Blogs

Watch steven healey (@stevenhealey) talk about Chat with Suzan St Maur author of How To Write Brilliant Business Blogs live on Blab
Cendrine Marrouat - cendrinemarrouat.com's insight:

Suzan St Maur discusses the basics of blogging, as well as the pitfalls to avoid.

 

I agree with her about automation. It's ok to use it, but don't abuse it. And yes, please don't share everything everywhere in the same way. 

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The Mini-Guide to Successful Guest Posting

The Mini-Guide to Successful Guest Posting | Social Media for Photographers | Scoop.it
More and more small business owners and solo-preneurs now understand the value and importance of guest blogging.  Guest blogging allows you to tap in
Cendrine Marrouat - cendrinemarrouat.com's insight:

Not too sure how to approach bloggers for guest posting opportunities? I created a mini-guide to help you...

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Forget your Twitter share count. Social referral traffic is more important.

Forget your Twitter share count. Social referral traffic is more important. | Social Media for Photographers | Scoop.it
We need to talk about social sharing counts. Content marketers have developed a serious addiction to them that I think is bordering on unhealthy–and I’m saying this as one of the folks on the team …
Cendrine Marrouat - cendrinemarrouat.com's insight:

While reading Jason Amunwa's excellent piece, I kept asking myself the following question:  "Isn't our obsession with numbers the true culprit in the low quality of content we see pretty much everywhere?"

 

What are your thoughts? 

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Jennifer G. Hanford's curator insight, November 25, 2015 7:23 AM

A good reminder, and absolutely true...

judyhaar's curator insight, November 25, 2015 12:07 PM

Excellent article. You really need to read this!

judyhaar's curator insight, November 25, 2015 12:08 PM

You need to understand the message in this article, it is important.

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How to Turn Quora into a Traffic-Driving Machine for Your Blog

How to Turn Quora into a Traffic-Driving Machine for Your Blog | Social Media for Photographers | Scoop.it
Quora’s not just a popular Q&A platform, it’s also a great source of traffic for bloggers. Here's how to get started.
Cendrine Marrouat - cendrinemarrouat.com's insight:

Not many people use Quora or are aware of the power of this platform. Whenever I mention it to a client, they give me an awed look.

 

Looking for a good introduction and great tips on how to leverage Quora? This is one of the best posts I have read.

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Has blogging reached a point of no return?

Has blogging reached a point of no return? | Social Media for Photographers | Scoop.it
Many have noticed a sharp decline in social media referral traffic and engagement. Does it mean that blogging is dead?
Cendrine Marrouat - cendrinemarrouat.com's insight:

It's time we faced the music: Readers are overwhelmed. 

 

Blogging is not dead at all. We just need to create and share content in a way that makes sense to them. 

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What is Content Marketing? (And what it's not)

What is Content Marketing? (And what it's not) | Social Media for Photographers | Scoop.it
Content marketing is championed by some and rubbished by many. Let me explain what is, what it's not, and everything else you ought to know.
Cendrine Marrouat - cendrinemarrouat.com's insight:


For all the talk about social media, we tend to forget that content marketing has been around for a very long time. 


Of course, the advice in the post is the same as what we see everywhere -- there is no new way to go about building a solid strategy. However, I really like how this post sets the record straight about what content marketing is. 

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Why Social Marketers Need to Think Like Journalists | Simply Measured

Why Social Marketers Need to Think Like Journalists | Simply Measured | Social Media for Photographers | Scoop.it
After I deliver a keynote, I always get the same two questions: How did you get to this point in your career? What hair product(s) do you use? Answers
Cendrine Marrouat - cendrinemarrouat.com's insight:

A very interesting article!

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130 Ways to Get Traffic

130 Ways to Get Traffic | Social Media for Photographers | Scoop.it
Friday Freebie! Today we bring you a checklist and spreadsheet to increase traffic to your website
Cendrine Marrouat - cendrinemarrouat.com's insight:

A great list to bookmark! I really like the idea of re-sharing on Quora and Tumblr. The former is quite targeted, so you are likely to get good results. 

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judyhaar's curator insight, February 16, 2016 10:56 AM

The most important, traffic!

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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Social Media for Photographers | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute
Cendrine Marrouat - cendrinemarrouat.com's insight:

Some very good tips in this post!

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The “Right” Answers to SEO Questions of 2015 | SEJ

The “Right” Answers to SEO Questions of 2015 | SEJ | Social Media for Photographers | Scoop.it
In this article, Tim Soulo provides a brief recap of some of the most common SEO questions that came our way during 2015, as well as their answers.
Cendrine Marrouat - cendrinemarrouat.com's insight:


I like common sense. This post is plenty of it.

I enjoyed Tim Soulo's answers to all the questions. 

And I agree: Keyword research is not dead at all. It's still very important to help you determine what your ideal readers may be looking for. However, don't forget to write your content for human beings, not search engines.  

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What’s the Difference Between a Blog and a Newsletter?

What’s the Difference Between a Blog and a Newsletter? | Social Media for Photographers | Scoop.it
For years I've been trying to wrap my head around the difference between a blog and a newsletter. I keep seeing smart people saying that I need to have a
Cendrine Marrouat - cendrinemarrouat.com's insight:


Mack Collier is right. Most of us use our newsletters to redirect people to our latest blog posts. 

The best example to mention was Chris Brogan, of course!

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A List of 153 Ideas for Blog Posts

A List of 153 Ideas for Blog Posts | Social Media for Photographers | Scoop.it
If you’re fired up to do more with your blog this year, we’d like to offer you some fuel.
Cendrine Marrouat - cendrinemarrouat.com's insight:

A stellar list of ideas. You have no excuse not to start writing! 

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5 Excellent Platforms To Get Feedback On Your Blog Posts

5 Excellent Platforms To Get Feedback On Your Blog Posts | Social Media for Photographers | Scoop.it
Two weeks ago, the silly blog post you put together in 10 minutes went viral.
Cendrine Marrouat - cendrinemarrouat.com's insight:

Have you ever wondered why the posts you put together in 10 minutes go viral and those that take hours to craft fall flat?

 

Beyond the problem of low-quality content drowning the good stuff, there is also something that many bloggers overlook -- feedback. You should always ask your readers for it; they are picky.

 

In this post, I introduce 5 platforms that you may want to visit to get constructive critique and support, and turn your next blog posts into conversion machines. 

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Guest post: 9 blog post ideas that will grow your website traffic

Guest post: 9 blog post ideas that will grow your website traffic | Social Media for Photographers | Scoop.it
Whether you’re just starting a blog or have been blogging for years, here are 9 blog post ideas that could help you to create a unique blog with insightful content.
Cendrine Marrouat - cendrinemarrouat.com's insight:

Experienced bloggers will always tell you that you can find content inspiration everywhere you look. 

 

Easier said than done, right? In this post, you will find nine ideas to get you started on the right track...

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6 bloggers share their tips to help you craft better content - Social Media Slant

6 bloggers share their tips to help you craft better content - Social Media Slant | Social Media for Photographers | Scoop.it
You may remember my piece on the current state of blogging. "Has blogging reached a point of no return?" led to a great conversation with some of my favorit
Cendrine Marrouat - cendrinemarrouat.com's insight:

After my post asking if "blogging had reached a point of no return", I wanted to continue the conversation and offer other views. So I asked some bloggers to share their tips to make blogging better. 

 

A great list, if you ask me!

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There Are No More Successful Blogs, Only Successful Posts

There Are No More Successful Blogs, Only Successful Posts | Social Media for Photographers | Scoop.it
True or false? Are blogs themselves over? Is it impossible to build loyalty around content? Instead should we strive to produce singular posts that “go viral”?
Cendrine Marrouat - cendrinemarrouat.com's insight:

Many bloggers have added their two cents to the "blogging is dead" conversation. Only a few have really brought an interesting perspective to the table. Emily Cretella is one of them.

 

She contends (and I fully agree) that you need more than good ranking in search engines to have a successful blog. You must also focus on the community that reads it. 

 

Excellent article!

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How to differentiate your blog based on the time you can put into it

How to differentiate your blog based on the time you can put into it | Social Media for Photographers | Scoop.it
One way to differentiate your blog might be to look at how you use your time to stand out.
Cendrine Marrouat - cendrinemarrouat.com's insight:

 

Mark Schaefer makes some excellent points in this post. 

 

The last part is the most interesting to me. Mark asks some great questions. 

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7 Simple Visibility Tips That Can Make a Big Difference

7 Simple Visibility Tips That Can Make a Big Difference | Social Media for Photographers | Scoop.it
7 simple visibility tips that can make a big difference once your foundation is in place, so you can amplify your message.
Cendrine Marrouat - cendrinemarrouat.com's insight:

 

Great tips!

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