Social Media for Photographers
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Social Media for Photographers
Cendrine Marrouat curates the best social media content to help you take your photography business to the next level. She also shares her latest photos for you to enjoy.
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Case Study - Starbucks and Social Media: It’s more than just about the coffee

Case Study - Starbucks and Social Media: It’s more than just about the coffee
Cendrine Marrouat - cendrinemarrouat.com's insight:


Despite Starbucks' recent blunder with the #RaceTogether campaign, I still feel that the company understands social media. 


Tom McNamara shares some of the recent campaigns Starbucks has launched and explains why the corporate brand is probably the one of the most astute brands on this side of the world.  


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6 Reasons Starbucks Excels at Social Media Marketing | Business 2 Community

6 Reasons Starbucks Excels at Social Media Marketing | Business 2 Community | Social Media for Photographers | Scoop.it
An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this
Cendrine Marrouat - cendrinemarrouat.com's insight:

What comes to mind when you think of Starbucks? For me, it's warmth, comfort, and respect for customers.

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Caitlin Heller's curator insight, February 15, 2013 3:22 PM

Why is @Starbucks rocking SMM? One reason is they have “super influencers:”

Matt Neve's curator insight, July 29, 2014 7:22 AM

Interesting article, check it out.

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Your Story is Not Just Your Own

Your Story is Not Just Your Own | Social Media for Photographers | Scoop.it
The "new" Starbucks flat white reminds us that often, your story is not just the narrative you craft.
Cendrine Marrouat - cendrinemarrouat.com's insight:


I'm not from Australia. However, the phrase "flat white" conjures racial imagery to me. What do you think? 


This is still an interesting article on the power of marketing personas... 

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