Social Media for Photographers
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Social Media for Photographers
Cendrine Marrouat curates the best social media content to help you take your photography business to the next level. She also shares her latest photos for you to enjoy.
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IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog

IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog | Social Media for Photographers | Scoop.it
The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to #GrabLifeByTheCatalogue.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Two different campaigns are presented in this post. The one launched in Canada is great. However, the video in German has all the ingredients to become viral. There is not just humor. IKEA also proves that it does not take itself too seriously. 


Very creative!

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whinchatglaze's comment, September 1, 2015 5:37 AM

Extremely good...!!
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IKEA create a website within Instagram to showcase their new collection

IKEA create a website within Instagram to showcase their new collection | Social Media for Photographers | Scoop.it
To promote their new PS 2014 collection, IKEA's Russian division teamed up with the Moscow-based agency Instinct to create an Instagram campaign with a difference.
Cendrine Marrouat - cendrinemarrouat.com's insight:


Looking for a creative way to promote your products? You may want to read this article to see how IKEA leveraged Instagram. This is very simple and yet genius at the same time! 

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