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Google has stopped using authorship completely, even for in-depth articles

From searchengineland.com

Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.
stadiumor's comment, June 25, 2016 4:36 AM
Terrific...!!

Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday

From moz.com

Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
Cendrine Marrouat - cendrinemarrouat.com:

If you have a hard time understanding navigating linking practices, this post is for you. Rand Fishkin's video is the best one I have ever watched.  

 
The transcription is also included. Don't forget to check out the comment section. People have some great questions for Rand. 
 
The most important thing to remember is that your content must serve your audience before your own (selfish) interests. If you keep doing that, Google will probably never penalize you.

The best SEO is the one that seeks to create the best user experience possible. 

 

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11 Advanced Searches To Bookmark To Become A Google Power User

From www.makeuseof.com

Turn yourself into a true Google power user with these 11 advanced searches and pro tips. This will make sure you never have to recall these searches and yet will always have them at your fingertips.
Cendrine Marrouat - cendrinemarrouat.com:


How many do you use? 

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Short vs. Long Content (An asinine debate) - The Storyteller Marketer

From www.thestorytellermarketer.com

The argument is pointless. I have a lot of respect for Joanna Wiebe and her team at CopyHackers. But the debate between long vs. short content has gone on
Cendrine Marrouat - cendrinemarrouat.com:

Long, short, short, long. I agree with Jason Quey. This debate on the perfect number of words per post is asinine and useless. 


If you want to attract the right kind of readers and customers, you have to craft your content for them. Period. 

Jon Turino's curator insight, February 14, 2016 6:46 PM

It has to be good content whether it is long or short!

FAQ: All About The New Google RankBrain Algorithm

From searchengineland.com

Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far.
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Why Google+ has to shrink to grow

From www.theverge.com

"One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old. By harnessing people’s real identities and reputations, the thinking went, the most toxic and spammy of commenters would sink to the bottom, and the cream of the comments would rise to the top."

Cendrine Marrouat - cendrinemarrouat.com:


All I could think of while reading this article was: "Finally an intelligent conversation on Google+!"


To many the Plus is a failed experiment because Google tried to compete with Facebook. But to me, it has never been about that. The platform is not a failure. It's just the perfect example of a business that pays attention to what its community and customers say. 


I have always felt that Google listens to users. And as Casey Newton mentions in this post, Google+ is now finally small enough to build on. It’s focused, self-contained, and at least by Google terms, not overly ambitious."

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I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey – Think with Google

From www.thinkwithgoogle.com

Cendrine Marrouat - cendrinemarrouat.com:


Very interesting study that proves once again that mobile has become a de-facto path to purchase. 

I don't think computers are done, though. But people are constantly on the move...

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Four Mobile Dos and Donts for SMBs

From searchenginewatch.com

As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites.
Cendrine Marrouat - cendrinemarrouat.com:


Some basic, but important reminders. And I love the emphasis on quality content!

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Going Mobile Is No Longer Optional for Businesses

From blog.paper.li

This week's roundup looks at Mobilegeddon, the latest usage numbers for Facebook, and Twitter’s and LinkedIn’s new tools and features...
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2 Google tools to identify stolen content

From www.internetmarketingninjas.com

There are some tools you can use to check for duplicate content, whether you are the content provider protecting their work, or the person who is purchasing it for their own website
Cendrine Marrouat - cendrinemarrouat.com:

Let Google help you find who steals your content.


@Ann Smarty has two great tips for you! 

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 15, 2015 12:40 AM

Of interest to all writers, of course.

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 15, 2015 12:41 AM

Of interest to all writers, of course.

A New Era in Social: Less Photos, More Videos (At Least on Facebook)

From blog.paper.li

In today’s roundup, we take a quick look at Facebook's new organic reach, Twitter’s new tools for small business owners and users, Google Search, and more.
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Grow your Google+ audience organically with these tips (Infographic)

From socialmediaslant.com

I love Everypost's infographics. This one offers great tips!

Alexander Abramov's curator insight, January 10, 2015 11:24 PM

Grow your Google+ audience organically with these tips #infographic
january 9, 2015 · by Cendrine Marrouat

The Customer Journey to Online Purchase

From www.thinkwithgoogle.com

The Customer Journey to Online Purchase is an interactive infographic that explores typical customer behavior to improve marketing programs.


What a fantastic resource to understand audiences better! You can visualize the path to purchase by industry, business size, country, and channel. 


See everything at http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html


----------------


Cendrine Marrouat 


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More Tools for Facebook Pages and Twitter Marketers

From blog.paper.li

In this week's roundup: more tailored targeting, “pinning” on the Plus, and a lot more.
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Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

From www.quicksprout.com

Reposting content on third-party websites has been a hot topic ever since LinkedIn started allowing members to write posts for the platform. Many people have been re-sharing their content verbatim there.


Neil Patel addresses the issue well in this post. It's backed by personal experience, which makes it a very valuable case study.


Patel offers three suggestions: 


- Rewrite the content

- Talk to the site owner

- Post the content on the other site only


He also talks about the rel=canonical tag.


Very interesting!


Read the article at http://www.quicksprout.com/2014/11/03/should-you-repost-your-blog-content-on-other-websites/


----------------


Cendrine Marrouat

Nine0Media's curator insight, November 13, 2014 12:44 PM

#SEOLocal #DIYSEO #SocialMediaTools

QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake

From www.curagami.com

What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - cendrinemarrouat.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".


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Google Plus: Personal Profiles Vs Business Pages | Where are you hanging out?

From blog.optimumbusinesssupport.co.uk

After participating in a fantastic monthly tweet chat, an interesting question was raised about what fellow Tweeters found more effective: Google+ personal profiles or Google+ business pages?
Cendrine Marrouat - cendrinemarrouat.com:


During the last monthly Twitter I host, we had a very interesting conversation on the differences between Google+ Pages and Profiles. 


My friend Janine Beattie, of @Optimum Business Support, decided to delve a little deeper to see what would work better. Her conclusion?


"Perhaps we can learn from Facebook and how we engage with a page that has a person's name and image, not just a brand that does the hard sell. The overall outcome of our discussion on#smslantchat was that as small businesses, our engagement and interaction on Google+ personal pages was far higher than on Google+ business pages."


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Image Search Engines: Pinterest Takes on Google

From everypost.me

Pinterest and Google are battling it out to become the ultimate image search engine. But who will win and claim the sought-after title?
Cendrine Marrouat - cendrinemarrouat.com:

Thinking that Google Search is the be-all and end-all of image search? Stop right here and check out this great infographic created by everypost. Pinterest is a very serious contender!


Pinterest search in eight features! 

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Google Announces the End of Author Photos in Search: What You Should Know

From moz.com

Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let's examine what this means.
malek's curator insight, June 29, 2014 6:36 AM

End of ego booster! I doubt Google's motive here. Only time will tell

SEO Basics: A Guide to Google Algorithm Changes - GetResponse Blog - Email Marketing Tips

From blog.getresponse.com

Figuring out how to work your content doesn't have to be hard. Read these great these SEO basics to help you get on the right track with content.
Cendrine Marrouat - cendrinemarrouat.com:


I have always seen the Google algorithm changes as important and mandatory to ensure that the Internet is as devoid of bad content as possible.


It's now getting clearer and clearer that quality is the way to go! 

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Ever heard of Gone Google Story Builder?

From socialmediaslant.com

The other day, I was looking for a tool to create another trailer for my new ebook. I wanted something that was fast and as painless as possible. Good news, I found it! It's called Gone Google Story Builder.
Cendrine Marrouat - cendrinemarrouat.com:


A great little tool!

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

From plus.google.com

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Cendrine Marrouat - cendrinemarrouat.com:


My friend @Martin (Marty) Smith doing what he does best. :-)


He is a thought leader, and one I would trust with my eyes closed. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...