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How Your Business Can Benefit from a YouTube Presence

How Your Business Can Benefit from a YouTube Presence | Social Media and Marketing | Scoop.it
Over 100 hours of YouTube videos are uploaded every minute. In 2013, YouTube reached more US adults ages 18-34 than any cable network.
Bonnie Manis's insight:

Your Business Should Be Using YouTube.

 

YouTube is currently the second largest search engine in the world; behind Google.

 

http://www.fateyes.com/how-your-business-can-benefit-from-a-youtube-presence/

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Twitter for Business

Twitter for Business | Social Media and Marketing | Scoop.it
The past few years have seen a remarkable growth in the number of online websites and services used for sharing and communicating information about ourselv
Bonnie Manis's insight:

"Instead of jumping into Twitter wondering how it will help your business, what you should be thinking is how you can use Twitter to help your customers and potential customers."

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How LinkedIn's three newest features can work for you | PCWorld

How LinkedIn's three newest features can work for you | PCWorld | Social Media and Marketing | Scoop.it
LinkedIn launches two-step verification, a redesigned 'Who's Viewed Your Profile' and adds the capability to upload photos, video and documents to your status updates. Here's what you need to know about the changes.
Bonnie Manis's insight:

"LinkedIn has been busy lately, issuing a number of updates and new features to its platform."

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How not to use LinkedIn: Cold Calling and Emailing

How not to use LinkedIn: Cold Calling and Emailing | Social Media and Marketing | Scoop.it
Social Media and Inbound Marketing are far more effective techniques for reaching business owners in need, and using social networks to facilitate cold calling is a tragic waste of opportunity.

Via Mike Allton
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Mike Allton's curator insight, May 7, 2013 1:49 PM

Have you ever tried cold calling to generate business? It's an excruciating task! Calling businesses and asking to talk to the owner, sometimes without knowing their name, and always trying to get past the "gatekeeper." It's a failure rate that makes even the most seasoned sales professionals cry themselves to sleep. And yet, salespeople continue to pound the phones!

Fortunately, there is a better way!

Businesses can leverage Social Media and Inbound Marketing to connect with other business owners and generate leads in a much more organic and stress-free way. In today's blog post, I put the spotlight on those that are using LinkedIn incorrectly, and suggest 5 ways that you can use LinkedIn differently to gain more prospects.

1. Introduce Yourself
2. Don't Focus on Selling
3. Offer Endorsements
4. Provide Recommendations
5. Share Great Content

Which of these methods are you using today, and are there any techniques you'd like to add to the list?

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Using LinkedIn 5 Minutes a Day | Social Media Today

Using LinkedIn 5 Minutes a Day | Social Media Today | Social Media and Marketing | Scoop.it
LinkedIn is a great way to avoid having to ask to speak to the relevant person at a company and being caught up by a gatekeeper.
Bonnie Manis's insight:

If you don’t know how to get started with LinkedIn, here are 5 top tips for using Linkedin 5 minutes a day.

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How to Get Testimonials Using Twitter for Social Proof

How to Get Testimonials Using Twitter for Social Proof | Social Media and Marketing | Scoop.it
Want to get testimonials from customers for your business or readers for your blog? Find out how to use Twitter as your source of social proof testimonials.
Bonnie Manis's insight:

Great idea!

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Top 10 Pinterest Business Tips to Start 2014

Top 10 Pinterest Business Tips to Start 2014 | Social Media and Marketing | Scoop.it
The year might be winding to an end but smart business owners are always looking ahead. 2013 was an amazing year for businesses using Pinterest as a part of their social media marketing.
Bonnie Manis's insight:

http://www.ohsopinteresting.com/top-10-pinterest-business-tips-to-start-2014/

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Size Matters. How To Measure Your LinkedIn Social Selling Success. - Business 2 Community

Size Matters. How To Measure Your LinkedIn Social Selling Success. - Business 2 Community | Social Media and Marketing | Scoop.it
Bonnie Manis's insight:

Yes, the bigger the size of your LinkedIn network the better for your social selling efforts. However, it’s also what you do with that big network that will make you successful and put a smile on your sales leadership’s faces!

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LinkedIn gets into the business of photo sharing

LinkedIn gets into the business of photo sharing | Social Media and Marketing | Scoop.it
Ten years after launch, the professional social network is finally getting serious about new types of business content. Read this article by Jennifer Van Grove on CNET News.
Bonnie Manis's insight:

LinkedIn has decided to embrace photo and rich media sharing, meaning members can finally share more than text and links in their status updates.

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5 Essential Tips For Local Businesses On Twitter - AllTwitter

5 Essential Tips For Local Businesses On Twitter - AllTwitter | Social Media and Marketing | Scoop.it
5 Essential Tips For Local Businesses On Twitter
Bonnie Manis's insight:

"Twitter is working hard to become a place for local businesses and customers to connect – so now’s the time to develop your local strategy."

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Everything You Need to Know About LinkedIn Company Pages. | Business 2 Community

Everything You Need to Know About LinkedIn Company Pages. | Business 2 Community | Social Media and Marketing | Scoop.it
If your customers use LinkedIn (Which I'm sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make
Bonnie Manis's insight:

A lot of links to good resources.

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