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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Social Media Tips | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
ShortStack Lab's insight:

Great tips for Instagra, users.

more...
Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Mosami's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

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Rescooped by ShortStack Lab from visualizing social media
Scoop.it!

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Social Media Tips | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
ShortStack Lab's insight:

Great tips for Instagra, users.

more...
Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Mosami's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun