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Rescooped by Ashley Burleson from Public Relations & Social Marketing Insight
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We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months | Buffer

We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months | Buffer | Social Media Tips | Scoop.it

This is a little tough to admit.

 

I’ve been failing at social media marketing.

 

It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things workingon Facebook (especially), Twitter, Pinterest, and more.And that’s super scary to admit.What’s happening? I wish I knew!

 

We’ve got lots of theories as to what’s behind our decline, and we’re in the midst of new experiments to see if we can move the needle on social media. Moreso I have some thoughts on what’s at play here for Buffer on social media—and maybe for you, too....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 2, 2015 4:07 AM

Kevan Lee at the very successful Buffer blog asks "What happened?"

thomas junillon's curator insight, November 3, 2015 3:33 AM

comme quoi, même lesinsiers, les pros du domaine, peuvent se laisser pièger : les médias sociaux ne se laissent pas apprivoiser facilement et il faut perpétuellement se remettre en cause.

Rescooped by Ashley Burleson from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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How to Convert Any File Format Online with Free Tools

How to Convert Any File Format Online with Free Tools | Social Media Tips | Scoop.it
If you want to turn a FLAC into an MP3 or a PDF into a Doc, you don't need to download fancy software. Just fire up your browser, head to one of these websites, and you'll be done in a jiffy. And completely free too! Web apps are far safer than installing software that can…

Via Tom D'Amico (@TDOttawa)
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Rescooped by Ashley Burleson from Public Relations & Social Marketing Insight
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The 5 Types of Content That Attract the Most Backlinks | Neil Patel

The 5 Types of Content That Attract the Most Backlinks | Neil Patel | Social Media Tips | Scoop.it

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future.

 

Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.

 

That’s what I have for you today: a guide to the 5 best types of content that can attract not only a good quantity of links, but also high quality links. ...


Via Jeff Domansky
Ashley Burleson's insight:

Sound content marketing advice from Neil Patel.

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Janice Tomich's curator insight, August 7, 2015 10:34 AM

Sound content marketing advice from Neil Patel.

Antonio Ormachea's curator insight, August 10, 2015 11:58 AM

Sound content marketing advice from Neil Patel.

Thorsten Strauss's curator insight, September 24, 2015 7:50 AM

best practice: back links

Rescooped by Ashley Burleson from Public Relations & Social Marketing Insight
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How to Craft an Inbound Twitter Marketing Strategy

How to Craft an Inbound Twitter Marketing Strategy | Social Media Tips | Scoop.it

Inbound Twitter marketing is strategic calls-to-action, driving targeted web traffic, lead capture, audience engagement, and follower building.

 

In this post, I talk about major considerations (content and strategy) for the process of executing the business mechanics of inbound marketing on Twitter. With major consideration on achieving the scale needed to achieve your desired results and then measuring, reporting and improving....


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Jeff Domansky's curator insight, July 23, 2015 4:37 AM

Here's an epic post to help you create a super Twitter marketing strategy. Highly recommended for beginners and pros alike. 9/10

Marco Favero's curator insight, July 23, 2015 8:35 AM

aggiungere la vostra comprensione ...

Maria Rekrut's curator insight, July 25, 2015 8:16 AM

Some more Saturday morning Great tips for #vacationrental owners to use.

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GUEST POST by Jay Cross: Why Content Curation Should be in Your Training Skillset

GUEST POST by Jay Cross: Why Content Curation Should be in Your Training Skillset | Social Media Tips | Scoop.it
Curation can boost your profit and help your people grow. It can save millions, reduce frustration, and boost the velocity of information in your organization. It starts in a gallery. You expect the curator of an art gallery to know the collection and to: search out the best items select for the collection authenticate and …

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Pamela Perry King's curator insight, June 2, 2015 3:41 PM

Curation is a great way to build your Personal Learning Network. Would like to get a little bit better with it.

Rosemary Tyrrell, Ed.D.'s curator insight, June 4, 2015 8:38 PM

Curation is also a great form of DIY professional development. 

Consultants-E's curator insight, June 27, 2015 5:03 PM

If you don't curate content already, you may find this interesting.

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7 Infographics to Explode Landing Page Conversions | SEJ

7 Infographics to Explode Landing Page Conversions | SEJ | Social Media Tips | Scoop.it

Landing pages are simply the best way to increase conversions and drive more leads. View these landing page infographics to further increase conversions.


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Rescooped by Ashley Burleson from Public Relations & Social Marketing Insight
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Slideshare is the digital marketing secret weapon - New research | Jay Baer

Slideshare is the digital marketing secret weapon - New research | Jay Baer | Social Media Tips | Scoop.it

In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....


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Jeff Domansky's curator insight, May 29, 2015 4:31 PM

if your target is B2B or professionals, don't miss the opportunity to use slide share for impact and ROI.

Marco Favero's curator insight, May 30, 2015 10:34 AM

aggiungi la tua intuizione ...

Dr. Karen Dietz's curator insight, June 1, 2015 1:56 PM

Hey folks -- if you want more visibility for your digital business stories -- then use SlideShare.


Here's an interesting study that was just released showing the opportunity.


Don't miss out on the traction SlideShare can give you (I have no affiliation with the company). Check out the stats, and story on!


Thanks to fellow curator Jeff Domansky @Jeff Domansky @ThePR Coach for finding and sharing this.

Rescooped by Ashley Burleson from 21st Century Teaching and Learning
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CreativeCommons-Infographic

CreativeCommons-Infographic | Social Media Tips | Scoop.it

A good summary/overview of CC licenses and use for photos.


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Sarah johnstone's curator insight, May 19, 2015 4:57 AM

Great infographic - clear and helpful rules for CC Licences for photo sharing on the net. �� Check it out! 

Philip Williams's curator insight, July 13, 2015 6:06 AM

Clear and v helpful for newbies.

L2_S2S's curator insight, December 14, 2015 5:57 PM

A great visual overview of CC licenses.

Rescooped by Ashley Burleson from Social Media, SEO, Mobile, Digital Marketing
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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Social Media Tips | Scoop.it

Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot.


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Gina Tucker's curator insight, May 5, 2015 12:45 PM

Are you using dynamic images to engage your audience? 

2DiFore Marketing Solutions's curator insight, May 6, 2015 8:38 AM

Admit it you've caught yourself giggling at this image we know!!! How many times have you heard that if you want to make an impact with your posts that you have to have compelling images. Note, you don't have to spend a boatload of money on the images to make an impact but you do have to have great quality photography. Need some help?

Deborah Spector's curator insight, May 6, 2015 9:33 AM

To create high impact content, create high impact visuals. Be sure your visual content touches people's emotions. This is especially true for the nonprofit marketer.

Rescooped by Ashley Burleson from Social Media, SEO, Mobile, Digital Marketing
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22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

22 LinkedIn Hacks That'll Make You More Productive [SlideShare] | Social Media Tips | Scoop.it

Discover how to hide your connections from competitors, get a tailored lead list delivered to your inbox, customize your connection requests on mobile, and more.


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Rescooped by Ashley Burleson from Social Media, SEO, Mobile, Digital Marketing
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The Complete Guide to Medium for Marketers

The Complete Guide to Medium for Marketers | Social Media Tips | Scoop.it

Medium is a blogging platform that's slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.


Via Kamal Bennani
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Rescooped by Ashley Burleson from Public Relations & Social Marketing Insight
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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Social Media Tips | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


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Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

Rescooped by Ashley Burleson from Social Media, SEO, Mobile, Digital Marketing
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How to Use LinkedIn to Become a Networking Superstar

How to Use LinkedIn to Become a Networking Superstar | Social Media Tips | Scoop.it

The Internet buzzes with social media activity & knowing where to network can be hard. How to use LinkedIn to become a networking superstar.


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Optimise-U's curator insight, April 15, 2015 4:41 AM

Great networking guide!

carbguif's curator insight, April 19, 2015 9:57 AM

Asi es vente al www.congresocial.com y aprende de expertos en como potenziar tu presencia en LinkedIn

Aarathi Venkataraman's curator insight, April 22, 2015 9:29 AM

Very helpful tips that get into detail for folks who aren't sure how to use LinkedIn to build their network

Rescooped by Ashley Burleson from Content Marketing & Content Strategy
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Social Media Strategy Template

Social Media Strategy Template | Social Media Tips | Scoop.it
DOWNLOAD THE PDF social media template chart Download the complete report on how to do a Social Media Strategy

Via Stefano Principato
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Rescooped by Ashley Burleson from AtDotCom Social media
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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | Social Media Tips | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics. Read more

 

Written by Jillian Petrova

 

 


Via John van den Brink
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donhornsby's curator insight, August 19, 2015 1:25 PM

Forget about Photoshop and other time-consuming image creation methods.

 

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!



Jon Turino's curator insight, August 20, 2015 1:28 PM

Great info here.

Thorsten Strauss's curator insight, September 23, 2015 4:43 PM

tools: great list of tools for creating infographics 

Rescooped by Ashley Burleson from E-Learning, Instructional Design, and Online Teaching
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Fair Use and Curation - Five Rules to Curate by

Fair Use and Curation - Five Rules to Curate by | Social Media Tips | Scoop.it

By Pawan Deshpande "Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations. From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator."


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Dennis T OConnor's curator insight, July 15, 2015 8:07 PM

The author makes a strong case for his assertion that ethical content aggregation and effective content curation are synonymous. Deshpande's "5 Rules to being an Ethical Content Curator" are a solid start on a list of best practices for curation.

Maritza Pérez Hdez 's curator insight, July 16, 2015 8:37 AM

Reglas para el fomento de la Ética y Derechos de Autor en la #curacióndecontenidos

Marv LibStudies's curator insight, October 31, 2015 4:02 AM

Five rules to remember.

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Top 11 Wonderful Tools for Designers To Create Infographics - I am programmer

Top 11 Wonderful Tools for Designers To Create Infographics - I am programmer | Social Media Tips | Scoop.it
For all the importance we place on text, it’s an indisputable fact that images are processed in the brain faster than words. Hence the rise and rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing. No wonder magazine readers and web visitors love them.

Via Dennis T OConnor
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Lee Hall's curator insight, July 10, 2015 1:50 PM

Infographics make wonderful projects for your students. 

Chris Carter's curator insight, July 10, 2015 10:43 PM

To quote the inimitable Hans Rosling, "You have to look at the data!"

Sue Walsh's curator insight, July 12, 2015 7:45 PM

Some nice Infographic tools to try and some of them have options of quick start videos or quick start instructions/hints.

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The Process of Infographic Design simplified

The Process of Infographic Design simplified | Social Media Tips | Scoop.it
Learn how to create an infographic from an infographic: This interactive breaks down the process of designing an infographic into 5 easy to understand steps

Via Baiba Svenca
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Raquel Oliveira's curator insight, June 9, 2015 8:10 PM

Infografico é uma excelente ferramenta visual para desenho instrucional #avancee

Simplificar esse processo é o MUST!

Viviana Farias Arevalo's curator insight, June 11, 2015 12:35 PM

añada su visión ...

Sue Alexander's curator insight, June 22, 2015 9:02 AM

This is a wonderful graphic; you get great content presented with clarity and flair. WTG visme. I can run with this.

Rescooped by Ashley Burleson from Learning Technology News
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MinecraftEdu Takes Hold in Schools

MinecraftEdu Takes Hold in Schools | Social Media Tips | Scoop.it

Minecraft’s education options are as vast as the game itself. Don’t worry if you feel limited by time or your own imagination. Thousands of others are imaging worlds, too—and are willing to share.


Via Nik Peachey
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Chris Carter's curator insight, July 9, 2015 8:17 PM

We just ran a two-week J Term on coding using MineCraft and the kids loved it.

Carlos Rodrigues Cadre's curator insight, July 10, 2015 11:13 AM

adicionar sua visão ...

Limitless Learning Limited's curator insight, August 3, 2015 1:49 AM

How Minecraft is being used in education.

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The Ultimate List of Blog Post Ideas | Infographic | Blogs | Blogging | eSkills

Never run out of Blog Post Ideas with this Infographic.

 

Learn more:

 

https://gustmees.wordpress.com/2013/10/14/practice-using-blogs-for-home-work-to-get-ict-skills-and-creativity/

 

https://gustmees.wordpress.com/2013/03/25/practice/

 

https://globaleducationandsocialmedia.wordpress.com/2014/07/02/put-your-title-in-here/

 

 
Via Gust MEES
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Gust MEES's curator insight, May 29, 2015 3:21 PM

Never run out of Blog Post Ideas with this Infographic.


Learn more:


https://gustmees.wordpress.com/2013/10/14/practice-using-blogs-for-home-work-to-get-ict-skills-and-creativity/


https://gustmees.wordpress.com/2013/03/25/practice/


https://globaleducationandsocialmedia.wordpress.com/2014/07/02/put-your-title-in-here/



Deanya Lattimore Schempp's curator insight, May 30, 2015 10:34 AM

Best list of writing topic suggestions, especially for professional blogs, I've seen in a long time.  Thanks to Gust Mees for the tip.

Linda Buckmaster's curator insight, May 30, 2015 10:03 PM

Blog post tips and ideas infographic

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10 Content Marketing Hacks You Don’t Want to Miss

10 Content Marketing Hacks You Don’t Want to Miss | Social Media Tips | Scoop.it

Content is an integral aspect of marketing your business and it starts with you – the expert of your industry!

 

The value of content has been proven time and time again. It is well worth your energy to implement a content strategy.

 

Don’t believe in the power of content? A quick Twitter or Google search may change your mind. The ROI on an effective content strategy has been proven. This stuff really works! Take a look at Newscred’s “50 Stats You Need To Know About Content Marketing”, if you’re still second-guessing the benefits....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 10, 2015 3:54 AM

Here are 10 Content Marketing Hacks that you should be implementing for your small business or startup today!

Marco Favero's curator insight, May 10, 2015 5:07 AM

aggiungi la tua intuizione ...

Amelia Paro's curator insight, May 15, 2015 2:20 PM

Maketing content and marketing stats in one article?! I think I've found my happy place.....

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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Social Media Tips | Scoop.it

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Nurita Sánchez's curator insight, January 29, 2016 3:13 PM

Cómo usar las colecciones:

http://www.ilusual.com/como-usar-las-colecciones-de-google-plus-guia

wanderingsalsero's curator insight, November 2, 2016 4:57 AM
This is interesting because it shows how far the concept of 'Curation' has come in the last 10 years. I don't remember much about it but I remember that in the early days of Blogger, perhaps even before Google bought it, they had a tool or bookmarklet or some little button that had certain curation abilities. My first blog was on Blogger and I remember using that tool.

Later, I maintained a Posterous blog for a couple of years...maybe more. I liked Posterous a lot and was very sad when they sold it (Posterous) to Yahoo and then about a year later those jerks at Yahoo closed it down. I thought Posterous was a very nice blog with just the right amount of features to get the job done without getting too technical.


 
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15 Great Landing Page Examples That Will Inspire You - Smart Business Trends

15 Great Landing Page Examples That Will Inspire You - Smart Business Trends | Social Media Tips | Scoop.it
In my last two posts, I’ve talked about two products that make creating landing pages easier, LeadPages and Thrive Content Builder. What I have found though is that even people who own these types of products still tend to get stuck when trying to create their first landing page. Sure, you can start from one …
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Your social media cheat sheet for perfectly sized images

Your social media cheat sheet for perfectly sized images | Social Media Tips | Scoop.it

If you set a photo with screwy dimensions as your profile pic or cover photo, you've immediately set the tone all wrong.


Via Kamal Bennani
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Andrew Greenyer's curator insight, April 21, 2015 9:41 AM

Use of images is vital on social media, but they must be right - not only content-wise, but size too.

SENAME Interactive's comment, April 22, 2015 1:29 AM
Image tools like Canva has template for FB poster, cover page to eliminate the sizing hassle.
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The Best SEO Tools – 2015 Edition

The Best SEO Tools – 2015 Edition | Social Media Tips | Scoop.it

Here is a list of some of the best tools in the SEO business currently, and what specific needs they address.


Via Kamal Bennani
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