Social Media and Television: The Second Screen Experience
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20:20 Vision: The Future of TV Advertising | We Are Squared

20:20 Vision: The Future of TV Advertising | We Are Squared | Social Media and Television: The Second Screen Experience | Scoop.it
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This is a cool infographic with some predictions about the future of advertising in terms of social TV.  Obviously, advertisers will need to adapt to the expansion of social TV, and it will be interesting to see the strategies they come up with.

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Which TV Shows are the Most Social?

Which TV Shows are the Most Social? | Social Media and Television: The Second Screen Experience | Scoop.it
The relationship between social media and television has begun to intensify, and why not? The two seem like a match made in heaven. …
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Here's what people are calling the "most social" television shows.  You may be surprised by a few, since some are definitely not high rated or raved about shows.  But high amounts social media presence concerning all of these shows is worth noticing.

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Esurance’s $1.5 Million Giveaway Is Making Twitter Go Crazy | TIME.com

Esurance’s $1.5 Million Giveaway Is Making Twitter Go Crazy | TIME.com | Social Media and Television: The Second Screen Experience | Scoop.it
While advertisers like Anheuser-Busch, Coca-Cola and Hyundai targeted the 100-million-plus viewers of Sunday's Super Bowl, auto insurance company Esurance has mixed a traditional TV commercial, a prominent Twitter hashtag and a good old-fashioned sweepstakes to take over social media today.
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During this year's Superbowl, Esurance used the simple hastag #EsuranceSave30 and the chance to win $1.5 million to increase brand awareness.  Sounds like a crazy idea, but it definitely had people thinking about the brand.  This article explains more about the contest and just how much social media attention it received.

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CBS hopes to engage 'Survivor' fans on second screen - L.A. Biz

CBS hopes to engage 'Survivor' fans on second screen - L.A. Biz | Social Media and Television: The Second Screen Experience | Scoop.it
The contestants on CBS's Survivor may have to sweat and starve through the reality competition, but you can engage on your second screen. In an atte ...
Hanna Cimperman's insight:

CBS has come up with an app for the show "Survivor", where users can view exclusive show content, social media conversations, and participate in polls and quizzes.  Since the show has losing viewers in the past few years, it's obviously a smart move by the network, and it will be interesting to see if it's had a positive effect.

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Facebook Partners with Social TV Data Analytics Firm SecondSync

Facebook Partners with Social TV Data Analytics Firm SecondSync | Social Media and Television: The Second Screen Experience | Scoop.it
Facebook today announced a partnership with UK-based social TV analytics company SecondSync. The two companies will work together to help marketers underst
Hanna Cimperman's insight:

Facebook is partnering with SecondSync to receive analytics and watch how users use Facebook to start conversations about TV shows.  They believe that the alliance will help marketers target audiences with relevant information.  Facebook is definitely looking to benefit financially from the partnership. 

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Social TV App Peel Adds Real-Time Cheering To American Idol | TechCrunch

Social TV App Peel Adds Real-Time Cheering To American Idol | TechCrunch | Social Media and Television: The Second Screen Experience | Scoop.it
There are loads of startups trying to build a social TV experience that goes beyond checking in to your favorite TV shows. Now social TV app Peel is taking a..
Hanna Cimperman's insight:

The app "Peel" gives viewers an opportunity to "boo" or "cheer" for competitors on American Idol.  The app is a good tool to use for those who are trying to predict who will be kicked off, and Peel is currently working on adding a button to actually cast votes from the app.  Peel is pretty versatile, and I could see being implemented on other competition shows.

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Second-Screen Experience Gives Snowboarding Fans a Shredder's-Eye View [VIDEO]

Second-Screen Experience Gives Snowboarding Fans a Shredder's-Eye View [VIDEO] | Social Media and Television: The Second Screen Experience | Scoop.it
Extreme sports fans and Shazam app users planning to watch the Red Bull Supernatural snowboarding competition this month are in for a second-screen viewing treat. Here's how it ...
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Here's an example of a super innovative way to engage viewers through a second-screen experience.  Shazam app users will be given the opportunity to watch the Red Bull snowboarding competition from the riders point of view at certain times during the program.  I think this experience will soon be integrated in many action sports events.

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Integrating Social Media with Television Advertising - http://rightmixtech.com

Integrating Social Media with Television Advertising - http://rightmixtech.com | Social Media and Television: The Second Screen Experience | Scoop.it
With people micro blogging through their favorite TV shows, are the ads on television losing their worth?

Is an ad impression on a social media network worth more than a TV ad? And is it a matter of choosing one or the other? Questions that advertising consultants will have to answer soon for their customers.
Hanna Cimperman's insight:

Is Social Media causing Television ads to become obsolete?  With TV and social media combining, it seems that the shows receiving the most attention are those that are "trending" on social media rather than those with the best TV ads.  Now that hashtags are being used by advertisers to engage their audience, TV spots are certainly becoming less effective and may soon disappear.

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Connecting Television and Social: A Contrast

Connecting Television and Social: A Contrast | Social Media and Television: The Second Screen Experience | Scoop.it
In the reality of today’s viewing habits, Tracey Parsons describes why we need to adjust the model to create “must see” LIVE television.
Hanna Cimperman's insight:

An interesting look at both sides of social TV.  Tracey Parsons touches on the fun part of social TV; live tweeting events like the Super Bowl and the Grammys; but she also explains how frustrating it can be when events are spoiled, such as the Olympics.  We can't watch all the events at once, so there's definitely room for spoilers.  Is there a solution for this?  Probably not, but she gives a few good options!

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The Race For The Second Screen: 5 Apps That Are Shaping Social TV

The Race For The Second Screen: 5 Apps That Are Shaping Social TV | Social Media and Television: The Second Screen Experience | Scoop.it
Co-viewing. Back channeling. Checking in. Double- or triple-screening. Layered content. The increasing symbiosis between good old traditional TV and...
Hanna Cimperman's insight:

These are some great apps specifically for sharing about TV and essentially viewing shows and engaging in conversation with other users.  This is the first time I've seen these apps, but they certainly occupy a niche in the social media world.  Many are using the "check-in" approach, similar to Foursquare, except you're checking into shows, movies, etc, and given an opportunity to give your own insight on the program.  A useful tool for avid TV viewers and critics.

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HLN Rebrands to Target 'Social Media Generation'

HLN Rebrands to Target 'Social Media Generation' | Social Media and Television: The Second Screen Experience | Scoop.it
HLN on Monday announced a rebranding in which it aims to become "the first TV network for the social media generation."
On Monday, HLN said it will target "millennials and the millennial-minded" while curating the news across all platforms, with headlines being "ripped" from the most "plugged-in" sites and blogs. The network also said it will focus on trending news, viral events and other stories along with discovering emerging social media stars.
Hanna Cimperman's insight:

HLN has decided to rebrand its network, and hopes to cater to the "social media generation".  They believe the most relevant content for their audience (millennials and the millennial-minded) is what's currently trending on social media sites.  It will be interesting to see how viewers react, and if they will find the news as relevant and current, as the network has predicted.  

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Social media’s impact on Television (Infographic) |

Social media’s impact on Television (Infographic) | | Social Media and Television: The Second Screen Experience | Scoop.it
3 out of 10 people decided to watch a tv show because of something they read or saw on a social networking site. Read through the infographic to find out the
Hanna Cimperman's insight:

This is a great portrayal of how social media has affected Television in the past few years.  It's obvious that social media interaction has helped TV shows and will continue to positively impact TV networks as well as the viewers' experience

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How the TV Industry Is Leading in Smart Twitter Hashtag Use | Sprout Social

How the TV Industry Is Leading in Smart Twitter Hashtag Use | Sprout Social | Social Media and Television: The Second Screen Experience | Scoop.it
The worlds of television and Twitter are entwining ever closer. Here are three examples of how television's leaders are rethinking the world of hashtags.
Hanna Cimperman's insight:

These are a few great examples of TV programs that use Twitter hashtags to promote themselves and engage their audience.  Hashtags allow users to share their feedback on shows as well as communicate with users around the world.  Bravo network even gives users with the best insight an opportunity to take over their Twitter profile for a week.

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Twitter becomes a better TV remote control as ABC, AMC, and Fox sign up for See It

Twitter becomes a better TV remote control as ABC, AMC, and Fox sign up for See It | Social Media and Television: The Second Screen Experience | Scoop.it
It's been obvious for some time that Twitter sees television as a major way in which it can participate in, drive, and profit from the broader cultural conversation. It's about to become an even...
Hanna Cimperman's insight:

Many networks are teaming up with Twitter's "See It" app which gives users the ability to directly watch, record, or flip their TV channel right from their feed.  This is a great tool for viewing live shows or sports broadcasts since it allows viewers to watch and engage all from one medium.

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How the Grammys Strategically Integrated Live TV and Social Media

How the Grammys Strategically Integrated Live TV and Social Media | Social Media and Television: The Second Screen Experience | Scoop.it
Late last week, Megan reported that Twitter had purchased a start up company called BlueFin Labs.

If you don't understand why that is such
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This article gives a few good tips for television networks looking to engage their audience on social media, especially Twitter.  The social media conversation during The Grammy's was a great example of successful audience engagement, and the helpful hints in the article are based on their strategies.

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Leveraging Social Media Marketing, Television to Enhance Customer Experience

Leveraging Social Media Marketing, Television to Enhance Customer Experience | Social Media and Television: The Second Screen Experience | Scoop.it
When I say television, you say social media! Television! Social Media! It may seem odd, but according to NM Incite, a Nielsen/McKinsey company, television viewers are leveraging social media as a platform to talk about and engage with TV content..

Via Ilona Buchem
Hanna Cimperman's insight:

Here's a useful article that breaks down social media conversation to figure out whose talking and what these people are really talking about.  There's a lot of good information for marketers and television networks about how to start conversation about their brand.  Marketers are beginning to notice the shift to second-screen viewing, and are using it to their advantage.

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Story Sync Makes The Walking Dead a Two-Screen Experience

Story Sync Makes The Walking Dead a Two-Screen Experience | Social Media and Television: The Second Screen Experience | Scoop.it
Vote in snap polls, answer cool trivia questions and watch a video sneak peek during the premiere broadcast of each new episode of The Walking Dead on AMC.
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Here's a cool example of a second-screen experience.  AMC engages their audience through "story sync" which gives viewers an opportunity to participate in polls, answer trivia, and watch video clips while the show airs.  This is a great tool for shows like The Walking Dead, that constantly keep you on the edge of your seat.

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Second Screen and Social TV

For years we've debated the promise of interactive TV. Until now, the promise has not been realized but with the advent of real-time social services like Twi...
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A great overview on the Social TV experience, touching on trends, use by marketers, and the evolution of the way we watch television.  Social TV is sparking change in the media and advertising world, and it is only going to keep expanding.

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Sports News App Aggregates Tweets Related to Your Favorite Teams

Sports News App Aggregates Tweets Related to Your Favorite Teams | Social Media and Television: The Second Screen Experience | Scoop.it
The "Beyond the Box" iPad sports news aggregator app features real-time tweets from 1,000 media sources and 2,000 players, including your favorite teams.
Hanna Cimperman's insight:

Here's an app for avid sports viewers to engage in conversation about their favorite teams.  Users can customize their experience by choosing their favorite sports and teams, therefore only receiving information that is relevant to their interests.  This is a great way to filter content from Twitter and other social media.

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Television and the 'Tweet Spot' - Telegraph

Television and the 'Tweet Spot' - Telegraph | Social Media and Television: The Second Screen Experience | Scoop.it
Twitter has changed the way we watch television forever, and is shaping the landscape of future viewing, says Bruce Daisley (Television and the 'Tweet Spot': The change in television consumption that social media has facilitated has on...
Hanna Cimperman's insight:

This article focuses on Twitter as a social media outlet for television conversation.  Twitter allows viewers to watch with their friends and engage in mass conversation without having to physically be in the same place.  Viewers are also more likely to turn the channel to a "trending" show or one that their following is raving about.

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MTV allows youth to connect with #RockTheVote on Twitter - Indiantelevision.com

MTV allows youth to connect with #RockTheVote on Twitter - Indiantelevision.com | Social Media and Television: The Second Screen Experience | Scoop.it
Indiantelevision.com MTV allows youth to connect with #RockTheVote on Twitter Indiantelevision.com Starting with crowd-sourced videos from colleges, web series on Funny FAQs on voting, selfies of youth 'inked' during election, live tweeting the...
Hanna Cimperman's insight:

A perfect example of social media interactive TV.  Giving teens and young adults the opportunity to vote through hashtags is an extremely simple way for networks to engage their audience and collect a response.  Audiences feel more connected to the show and the network and therefore are more inclined to watch.

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Social Television: How Social Media Changed The Way We Watch TV | Visual.ly

Social Television: How Social Media Changed The Way We Watch TV | Visual.ly | Social Media and Television: The Second Screen Experience | Scoop.it
Social media has revolutionized the way we watch television. In the past few years, social media and Internet usage around the world has skyrocketed.
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An accurate visual on how social media has revolutionized the way people watch TV.  From live-tweeting, to picking their own ending, users have the opportunity to decide what they want to see on TV.  Engagement in social TV has made a much more interactive and entertaining experience overall.

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Media agencies remain unconvinced by social TV platforms

Media agencies remain unconvinced by social TV platforms | Social Media and Television: The Second Screen Experience | Scoop.it
A lack of transparency from the major TV networks has left media agencies dubious about the engagement being garnered by the networks social media platforms, said Will Spiers digital manager at Starcom Mediavest Group.
Hanna Cimperman's insight:

It looks like TV networks in Australia are becoming skeptical about the advantages of social TV.  They say that they are having trouble analyzing actual usage on their apps, and therefore they believe that it has been unsuccessful.  It seem that they are certainly behind in the game, since most American networks have collected successful data and analytics from their social TV strategies.

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TV Network Meets Social Network

TV Network Meets Social Network | Social Media and Television: The Second Screen Experience | Scoop.it
Late-night television’s Gen X hosts each has a strong social media presence and a vision for viral content that appeals to his own, and younger, generations.
Hanna Cimperman's insight:

Here's a pretty humorous comparison of Late-night television shows.  Using social media analytics, journalists can find information about a certain show's audience.  This journalist provides "typical tweets", which say a lot about the personality of each of the three shows and "viral moments" which are funny moments that have extremely high numbers of views on YouTube.

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Facebook Goes Hard On Hashtags To Tempt TV Execs Away From Twitter

Facebook Goes Hard On Hashtags To Tempt TV Execs Away From Twitter | Social Media and Television: The Second Screen Experience | Scoop.it
Facebook hopes that hashtags and tracking will help integrate the social network with television.
Hanna Cimperman's insight:

Facebook has adopted the use of hashtags in an effort to increase their social media and television interaction.  Not only is Facebook hoping for more users to engage in the communication, but they also look to gain financially from the implementation.  I personally believe Twitter users will stay loyal, so it will be interesting to see if Facebook users decide to participate in social TV as well.

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