Social Media Strategies
19.2K views | +1 today
Follow
Social Media Strategies
Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
Curated by Ivo Nový
Your new post is loading...
Your new post is loading...
Scooped by Ivo Nový
Scoop.it!

How to Optimize Social Media Images

How to Optimize Social Media Images | Social Media Strategies | Scoop.it
Do you create your own images for social media?


Are you happy with their performance?

With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.


In this article you'll find three tips to optimize your social media images for better online performance.

more...
No comment yet.
Rescooped by Ivo Nový from AtDotCom Social media
Scoop.it!

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

The Best Content Marketing Tools to Help You Work Smarter, Not Harder | Social Media Strategies | Scoop.it
From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.

Via donhornsby, John van den Brink
more...
donhornsby's curator insight, April 1, 2015 9:29 AM

This is simply one of the best lists to start with. Take a look!


(From the article): The above short list of tools represents the ones we use most often at Buffer. It’s far from a complete list of what’s out there. Many other bloggers and content creators have found great benefit from a number of other tools. Here are some that get mentioned most often by pro bloggers.

Scooped by Ivo Nový
Scoop.it!

11 Ways To Maximize Engagement On Your Tweets

11 Ways To Maximize Engagement On Your Tweets | Social Media Strategies | Scoop.it
If you're looking to maximize the engagement of your tweets, this easy 11-step guide will have engagement up in not time, says Kevan Lee
more...
No comment yet.
Rescooped by Ivo Nový from The Social Media Times
Scoop.it!

8 Ways Twitter Chats Can Benefit Your Business

8 Ways Twitter Chats Can Benefit Your Business | Social Media Strategies | Scoop.it
Does your business want to participate in Twitter chats? Here's how to engage in Twitter chats from behind a logo and to grow your business network.

Via robosheauk
more...
No comment yet.
Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
Scoop.it!

How to Start a Pinterest Board for your Business that Succeeds

How to Start a Pinterest Board for your Business that Succeeds | Social Media Strategies | Scoop.it
Is Pinterest right for your business? This article shows you how to develop Pinterest boards for your business.

Via TechinBiz, massimo facchinetti
more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

Create a marketing plan for your small business in 7 easy steps

Create a marketing plan for your small business in 7 easy steps | Social Media Strategies | Scoop.it
If you're time-starved, don't have the budget to hire marketing pros, or aren't confident in your own marketing abilities, the following template for creating a great marketing plan is for you.
more...
No comment yet.
Rescooped by Ivo Nový from Content curation trends
Scoop.it!

13 Ways Content Curation Can Help You Generate Awesome Content Ideas

13 Ways Content Curation Can Help You Generate Awesome Content Ideas | Social Media Strategies | Scoop.it

Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions:


What is my audience looking for?

What kind of content is relevant?

How do I attract my audience and engage?


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, January 6, 2015 3:53 AM

If you're blogging or creating any content, curation comes naturally as a way to feed your inspiration as we've commented several times. Research is often the first step in any creative process. In this article, Julia McCoy articulates very clearly how content curation informs content creation and gives guidance on how to efficiently leverage.

J. Steven Sprenger ✔'s curator insight, January 8, 2015 10:34 AM

One of the best articles I have read on content marketing. 

Rescooped by Ivo Nový from Public Relations & Social Marketing Insight
Scoop.it!

Creating a Visual Impact With Your Digital Marketing Plan

Creating a Visual Impact With Your Digital Marketing Plan | Social Media Strategies | Scoop.it

Consumer appetites for online content has only increased as web search and mobile use continue to rise. What is changing, however, is consumers’ “tastes” for that content. Today, many consumers want to learn by seeing — a trend that is leading marketers to shift their approach toward strategic graphics and imagery in their digital marketing plans.


Consumer attention has shifted from engaging with text-heavy content to more visually appealing, short-form content, including visual updates, stories, ads and videos. Brands who can skillfully convey their messages by mixing these visual elements into their content recipe will be the ones winning with online searchers and customers.


In this post, we explore three areas of your digital marketing plan where you can start to make a visual impact that has the potential to affect your marketing and sales results....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 28, 2015 3:49 AM

A digital marketing plan needs more than written content to be effective. Learn to create a visual impact with your content....

Marco Favero's curator insight, March 29, 2015 8:57 AM

aggiungi la tua intuizione ...

Scooped by Ivo Nový
Scoop.it!

5 Reasons Why You Might Need Multiple Twitter Accounts

5 Reasons Why You Might Need Multiple Twitter Accounts | Social Media Strategies | Scoop.it
The questions of whether or not to run multiple Twitter accounts tugs at most business owners’ minds at one time or another. Should we have one for customer service and another for product news? A personal account and a business account?

And while the obvious answer to the question is dependent on whether that business has the time and resources to manage multiple Twitter accounts effectively, there are some common scenarios that could warrant a second handle.
more...
No comment yet.
Rescooped by Ivo Nový from Pinterest for Business
Scoop.it!

7 Ways to Attract More Attention on Pinterest

7 Ways to Attract More Attention on Pinterest | Social Media Strategies | Scoop.it
Do you want a stronger Pinterest presence? In this article you'll discover seven ways to gain attention on Pinterest and engagement for your brand.

Via Peg Corwin
more...
Peg Corwin's curator insight, March 18, 2015 11:06 AM

Excellent tips to take your Pinterest marketing to the next level. The last is super-important - optimize for mobile.

Rescooped by Ivo Nový from Web Marketing and Social Media
Scoop.it!

5 Steps to Audit Your Digital Marketing Strategy for 2015

5 Steps to Audit Your Digital Marketing Strategy for 2015 | Social Media Strategies | Scoop.it
It's time to take a closer look at your digital marketing strategy. Brian Honigman explains how to overhaul in five easy steps

Via Sergio Prior
more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

Powerful Social Media Marketing Strategies For Mobile Users

Powerful Social Media Marketing Strategies For Mobile Users | Social Media Strategies | Scoop.it
A lot has changed over the past decade in the manner that people consume information and interact with the world around them. Mobile is an absolute game changer that keeps dominating the digital world and, its transformative nature will increase even more in 2015 as more affordable devices will reach all the corners of the globe.
Ivo Nový's insight:

Did you know that there are 2.078 billion social media active users and 1.685 billion active mobile social accounts?

more...
No comment yet.
Rescooped by Ivo Nový from Information Technology & Social Media News
Scoop.it!

20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | Social Media Strategies | Scoop.it

Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.


Via John van den Brink, Jesús Hernández
more...
No comment yet.
Rescooped by Ivo Nový from MarketingHits
Scoop.it!

7 Expert Tips to Protect Your Online Reputation

7 Expert Tips to Protect Your Online Reputation | Social Media Strategies | Scoop.it

When someone searches for your personal name, brand, or business online what will they find?


What they should find is your website, blog, and main social profiles. However, for many brands and individuals bad reviews, complaints, and negative content is ranking right at the top of the search results and being tossed around on social media.


The practice of cleaning up these areas, monitoring what is being said by others and knowing how to combat these issues is a process called reputation management.


Via Brian Yanish - MarketingHits.com
more...
Firstpoint Marketing and Communications's curator insight, April 8, 2015 2:52 AM

When someone searches for your personal name, brand, or business online what will they find?

Scooped by Ivo Nový
Scoop.it!

8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Social Media Strategies | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.
more...
No comment yet.
Rescooped by Ivo Nový from Social Media News
Scoop.it!

How Social Media Can Help With PR

How Social Media Can Help With PR | Social Media Strategies | Scoop.it
Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.

Via Scott McElreath
more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

How to Make your Infographics work Harder for You

How to Make your Infographics work Harder for You | Social Media Strategies | Scoop.it
Creating infographics as part of your content marketing, search engine optimisation or online branding strategy is a great first step.


However, by adding a few things to the process you can make the infographics work harder for you, so they will bring even more results.

These small adjustments aren’t difficult, but will make your infographics much more effective.

more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

7 Rules You Must Follow for Email Marketing

7 Rules You Must Follow for Email Marketing | Social Media Strategies | Scoop.it
Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right?


Well unfortunately it is not so for email marketing, unless you’re prepared to suffer the consequences that is. Here I have prepared 7 rules you would be silly to break. Can your brand risk losing their reputation? No? Read on and find out how to prevent this.

more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

7 Marketing Skills You Really Need In 2015 And Beyond

7 Marketing Skills You Really Need In 2015 And Beyond | Social Media Strategies | Scoop.it
Whether you’re a seasoned marketer, small business owner, or aspiring marketer, we’ve curated an updated list of the skills you need to bring your career into this decade.


Better yet, we’ve even uncovered some expert insights on the skills that will serve you best in the years to come. If building relationships and revenue today and tomorrow is what you’re after, read on:


1. Social Media

2. Content Marketing

3. Lead Generation

4. Email Marketing

5. Relationship Building and Networking

6. Web Technologies and User Experience

7. Customer Service

more...
No comment yet.
Scooped by Ivo Nový
Scoop.it!

5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog

5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog | Social Media Strategies | Scoop.it

Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last.

The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. This featured video sits on the left side of your main page and appears like this on your video page.

more...
Marco Favero's curator insight, March 29, 2015 5:29 PM

aggiungi la tua intuizione ...

Rescooped by Ivo Nový from Production in digital business
Scoop.it!

Gary Vaynerchuk: Twitter Will Die If It Doesn’t Fix ‘Noise’ Problem

Gary Vaynerchuk: Twitter Will Die If It Doesn’t Fix ‘Noise’ Problem | Social Media Strategies | Scoop.it

If Twitter fails to fix its “noise” problem, it doesn’t face a prosperous future — that’s according to entrepreneur and early Twitter investor Gary Vaynerchuk.

Speaking at the Guardian Changing Media Summit in London today, the “storytelling entrepreneur, video blogger, self-trained social media expert and best-selling author” talked at length about how social media has changed brand-building in the digital age. Vaynerchuk touched on a number of related topics, but it was perhaps the vehemence of his Twitter views that stood out.


Via Jeff Domansky, Maxime Antoni
more...
Mat Loup's comment, March 24, 2015 10:41 PM
Just beat me to it Jeff :)
Jeff Domansky's comment, March 24, 2015 11:06 PM
He makes a good point Mat.
Brunofridl's curator insight, March 26, 2015 4:00 AM

Je suis d'accord avec Gary. Twitter doit améliorer la gestion du flux. Faut il pour autant algorithmer le flux pour faire comme Facebook qui décide qui doit voir quoi ? 

Rescooped by Ivo Nový from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Create an Unforgettable Integrated Campaign

How to Create an Unforgettable Integrated Campaign | Social Media Strategies | Scoop.it
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.

Via Kamal Bennani
more...
Marco Favero's curator insight, March 27, 2015 5:12 AM

aggiungi la tua intuizione ...

Scooped by Ivo Nový
Scoop.it!

How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy | Social Media Strategies | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.
more...
No comment yet.
Rescooped by Ivo Nový from digital marketing strategy
Scoop.it!

14 Ways to Increase Your Clickthrough Rate on Twitter

14 Ways to Increase Your Clickthrough Rate on Twitter | Social Media Strategies | Scoop.it
Check out these data-backed tips for how to increase clickthrough rate on Twitter.

Via malek
more...
malek's curator insight, March 22, 2015 7:25 AM

The clearer you can be, the more likely you are to get clickthroughs to your URL. Sometimes, that means simply tweeting the title of the article or offer you're linking to. Which brings me to my next point ..

Rescooped by Ivo Nový from AtDotCom Social media
Scoop.it!

How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Social Media Strategies | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via John van den Brink
more...
No comment yet.